IndependentsJun 27, 2023
London Jewelers Names New COO IndependentsJul 31, 2023
Fourtané Names Former Hodinkee Exec COO
Russell Kelly will head to the West Coast to join the family-owned, California-based jeweler.
Russell Kelly (right) is the new chief operations officer at Fourtané. Josh Bonifas (left) is a member of the second and current generation to own the store.
New York—Fourtané has appointed former Hodinkee executive Russell Kelly as its chief operations officer.
In the newly created role, Kelly will be tasked with overseeing operations and the growth of the family-owned jeweler.
Fourtané was established in 1950 in Carmel-by-the-Sea, California. It operates its historic flagship there as well as an official Rolex boutique in San Diego.
Prior to joining Fourtané, Kelly served as chief commercial officer at Hodinkee, leading the brand’s expansion into commercial operations and fueling its growth.
Before Hodinkee, he was with Tudor, helping to re-introduce the watch brand into the U.S. market.
Kelly has extensive experience in the watch industry, also having worked with brands like Vacheron Constantin and Blancpain.
“We are thrilled to have Russell join the Fourtané team at this crucial moment when our business is poised for significant growth,” said Josh Bonifas, a member of the second-generation of Fourtané’s family ownership.
“His unmatched expertise in brand experience, and his success in leading teams across digital and commercial operations, will prove to be invaluable for Fourtané as we continue to deliver the best service and experience we can for our visitors.”
As he heads to the West Coast, Kelly expressed his excitement at joining the family-owned company.
“I have always had tremendous respect and admiration for Fourtané and the impressive business that generations of the Bonifas family have built,” said Kelly.
“I could not be more excited with this unique opportunity to work with a best-in-class retail destination, in one of America’s truly iconic communities, and utilize my passion and industry experience to help maintain the highest level of attention to our clients.”
Related stories will be right here …
In the newly created role, Kelly will be tasked with overseeing operations and the growth of the family-owned jeweler.
Fourtané was established in 1950 in Carmel-by-the-Sea, California. It operates its historic flagship there as well as an official Rolex boutique in San Diego.
Prior to joining Fourtané, Kelly served as chief commercial officer at Hodinkee, leading the brand’s expansion into commercial operations and fueling its growth.
Before Hodinkee, he was with Tudor, helping to re-introduce the watch brand into the U.S. market.
Kelly has extensive experience in the watch industry, also having worked with brands like Vacheron Constantin and Blancpain.
Fourtané’s historic flagship in Carmel-by-the-Sea, California
“We are thrilled to have Russell join the Fourtané team at this crucial moment when our business is poised for significant growth,” said Josh Bonifas, a member of the second-generation of Fourtané’s family ownership.
“His unmatched expertise in brand experience, and his success in leading teams across digital and commercial operations, will prove to be invaluable for Fourtané as we continue to deliver the best service and experience we can for our visitors.”
As he heads to the West Coast, Kelly expressed his excitement at joining the family-owned company.
“I have always had tremendous respect and admiration for Fourtané and the impressive business that generations of the Bonifas family have built,” said Kelly.
“I could not be more excited with this unique opportunity to work with a best-in-class retail destination, in one of America’s truly iconic communities, and utilize my passion and industry experience to help maintain the highest level of attention to our clients.”
IndependentsMay 23, 2023
Pat Henneberry Joins Veer
More on Independents
The Latest
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
