Pat Henneberry Joins Veer
The industry veteran will serve as the diamond jewelry supplier’s head of business development.
Founded in 2012, the family-owned company supplies natural diamond jewelry to retailers in North America, Australia, and New Zealand.
It specializes in diamond anniversary bands, bridal jewelry, and diamond studs weighing up to 10 carats total weight.
Henneberry, also known as “The Jewelry Coach,” has decades of expertise in sales training and consulting, founding a business of the same name. She previously penned a regular column for National Jeweler called “Coach’s Corner.”
She has held leadership positions overseeing sales, training, and marketing teams at several companies, including Hearts On Fire, Forevermark, JCK, and Diamond Promotion Service, De Beers’ now-closed publicity arm in the United States.
Notably, Henneberry contributed to De Beers' famous "A Diamond is Forever" campaign.
Most recently, she served as the chief business officer at Rapaport, taking on the role in February 2022.
Kaushal Shah, CEO and founder of Veer, said, “Pat is the ideal head of business development to lead Veer's next chapter of growth. Her track record of innovation, execution, leadership excellence, and team development is remarkable. She has consistently delivered high growth and is a world-class leader."
Hennebery also shared her excitement about the appointment.
"After over three decades in the diamond and fine jewelry industry, I am thrilled to join a company that guarantees strict ethical standards and a customer-centric focus,” she said.
In preparation for her role, Henneberry said she reached out to Veer’s retail partners to ask about their experience working with the company and received positive feedback.
“I heard amazing stories about seamless transactions, their admiration for the New York team, and how Veer embodies qualities such as flexibility, creativity, and ease of doing business.”
Her main goal in her new role is to contribute to Veer’s growth, said Henneberry, and position the company as the go-to source for core diamond essentials.
“Veer prioritizes the retailer, and that is precisely the kind of company I align with. Throughout my career, my focus has been on fostering successful, trusting relationships with retailers and working together to achieve mutual growth. I look forward to joining this fast-moving business headed in the right direction."
Veer will be presenting its collection at booth 14065 within the “Bridal” neighborhood at JCK in Las Vegas.
Retailers who want to schedule an appointment with Henneberry may email her at firstname.lastname@example.org.
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