Pat Henneberry Joins Veer
The industry veteran will serve as the diamond jewelry supplier’s head of business development.

Founded in 2012, the family-owned company supplies natural diamond jewelry to retailers in North America, Australia, and New Zealand.
It specializes in diamond anniversary bands, bridal jewelry, and diamond studs weighing up to 10 carats total weight.
Henneberry, also known as “The Jewelry Coach,” has decades of expertise in sales training and consulting, founding a business of the same name. She previously penned a regular column for National Jeweler called “Coach’s Corner.”
She has held leadership positions overseeing sales, training, and marketing teams at several companies, including Hearts On Fire, Forevermark, JCK, and Diamond Promotion Service, De Beers’ now-closed publicity arm in the United States.
Notably, Henneberry contributed to De Beers' famous "A Diamond is Forever" campaign.
Most recently, she served as the chief business officer at Rapaport, taking on the role in February 2022.
Kaushal Shah, CEO and founder of Veer, said, “Pat is the ideal head of business development to lead Veer's next chapter of growth. Her track record of innovation, execution, leadership excellence, and team development is remarkable. She has consistently delivered high growth and is a world-class leader."
Hennebery also shared her excitement about the appointment.
"After over three decades in the diamond and fine jewelry industry, I am thrilled to join a company that guarantees strict ethical standards and a customer-centric focus,” she said.
In preparation for her role, Henneberry said she reached out to Veer’s retail partners to ask about their experience working with the company and received positive feedback.
“I heard amazing stories about seamless transactions, their admiration for the New York team, and how Veer embodies qualities such as flexibility, creativity, and ease of doing business.”
Her main goal in her new role is to contribute to Veer’s growth, said Henneberry, and position the company as the go-to source for core diamond essentials.
“Veer prioritizes the retailer, and that is precisely the kind of company I align with. Throughout my career, my focus has been on fostering successful, trusting relationships with retailers and working together to achieve mutual growth. I look forward to joining this fast-moving business headed in the right direction."
Veer will be presenting its collection at booth 14065 within the “Bridal” neighborhood at JCK in Las Vegas.
Retailers who want to schedule an appointment with Henneberry may email her at pat@veer.diamonds.
The Latest

The new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.

Sean Milliner has joined the company.

Classes will begin in August at GIA’s new Canary Wharf location.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.


The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

The new initiative donates a portion of the proceeds from select charms to charitable causes.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Dallow will lead the International Colored Gemstone Association, effective July 6.

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

The week-long event in Geneva is slated for April 2027.

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja has been appointed to the role.

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.























