The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
Vicenzaoro Allows Visitors to Experience the Best of Italy
The largest jewelry fair in Italy and one of the largest in the world will feature companies with the Made in Italy merchandise mark.

Brought To By You The Italian Trade Agency
To truly understand Italian culture, design and style you need to attend Vicenzaoro. Held twice each year, the upcoming edition, known as “The Jewellery Boutique Show,” will be held September 8–12, which includes a special timepiece exhibition open to the public, “VO'Clock Privé” on September 8–10.


Italian Exhibition Group, which owns and operates the show, announced in June that exhibition space is sold out for what has grown to be one of the largest jewelry fairs on the tradeshow calendar.
Vicenzaoro September sets the stage for expression of the entire Italian gold and jewelry supply chain. The variety of products on offer is organized in the Vicenza Expo Centre in districts as follows:
- “Icon” for high-end jewelry brands
- “Creation” for jewelry production, components and semi-finished products
- “Essence” for diamonds and colored gems
- “Look” for contemporary jewelry
- “Expression” for innovative solutions for packaging and visual merchandising
- “Evolution” for advanced technologies for jewelry production and processing
Among the iconic Italian jewelry brands exhibiting are Damiani, Roberto Coin, Crivelli, FOPE and Annamaria Cammilli. Also on display will be creations by Roberto De Meglio, Palmiero, Gismondi 1754, Leo Pizzo, Mirco Visconti, Davite & Delucchi and Giorgio Visconti.
In addition to the jewels, gems and related items, Vicenzaoro will feature the world preview of the newest edition of The Jewellery Trendbook. The guide, produced by Trendvision Jewellery + Forecasting, IEG's independent observatory on the world of jewelry, investigates emerging phenomena, the social panorama and the global evolution of jewelry consumption in order to develop the sector's business in the near future. The annual publication Created by Paola De Luca, The Futurist, who will present the preview.
Vicenzaoro is an international fair and as such there will be exhibitors from around the world. This includes a rotating group of celebrated independent designs who will exhibit in the popular “Design Room.” Well-known jewelry designers include Stephen Webster, Busatti Milano, Miseno Jewelry, Alessio Boschi, José María Goñi, Netali Nissim and Morphée.
The experience of Vicenzaoro is more than jewelry. It’s also about culture, art, food and wine. It’s a total Italian experience for visitors and buyers who arrive from all every corner of the world. There’s even the Vicenza Museum of Jewelry, which offers special presentations for show visitors. It’s in the Piazza dei Signori, the historic center of the city where architecture dates back to the 11th century.
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