Signet Once Again Moves Up NRF ‘Top 100’ Retailers List
The jewelry giant jumped 10 spots on the list, while other retailers battled a labor shortage and a rise in organized retail crime.

The jewelry company was No. 66 last year, and No. 78 in 2021.
The list, compiled by market research firm Kantar Group, ranks the largest retail companies in the United States, based on 2022 annual U.S. retail sales.
The NRF says it uses “a variety of estimation techniques” to calculate its figures, so the sales figures on its list may differ from the companies’ official public filing reports.
The NRF’s calculations have Signet’s total retail sales at $7.5 billion in 2022, up 8 percent year-over-year.
Signet reported full-year sales in North America of $7.29 billion, up 0.3 percent year-over-year.
The NRF reported store growth of 5 percent year-over-year, with a total of 2,351 stores in 2022, reflecting the acquisitions of Diamonds Direct and Blue Nile.
Signet Jewelers was considered one of the list’s “anomalies,” according to David Marcotte, senior vice president of Kantar, alongside Kohl’s (No.30) and Dell Technologies (No.39).
While Kohl’s and Dell stood out because of their significant drops in sales, Signet was a standout based on its growth trajectory, due in part to its recent acquisitions.
“But it also speaks to supply chain: The size and portability of jewelry means it’s significantly less likely to be impacted by these issues than, say, furniture,” said Marcotte.
Like last year, Signet was the only specialty jeweler on the list, with Amazon and big-box stores claiming the top spots.
Notably, this year’s list excluded restaurant chains, which were included in prior years.
The top three spots mirrored last year’s list, with Walmart at No.1 with U.S. sales of $499.65 billion and growth of 8 percent.
Amazon was No.2 at $232.46 billion and 7 percent growth, while Costco was at No.3 with $217.53 billion and 17 percent growth.
Growth in the big-box and mass merchandise sectors isn’t just taking place in the U.S., but internationally as well, said Marcotte.
“People are comfortable putting out the membership fee to buy into the value proposition,” he said, noting that while this category is well-established in the U.S., there is “a great deal more room for expansion” worldwide.
According to the report, labor shortages are hurting drug store chains like CVS, Walgreens Boots Alliance, and Rite Aid.
“You cannot run a drug store without a pharmacist and there’s been a severe shortage of pharmacists in all three chains,” said Marcotte.
The shortage has led to shortened hours and closed stores, which is reflected in their sales, he said.
An issue affecting retailers across the board has been organized retail crime (ORC).
“Retailers have increasingly been tying ORC to weak sales,” he noted.
The industry average for shrink, or loss of inventory, fell from its five-year average of 1.5 percent to 1.4 percent, but that still amounts to an estimated loss of $95 billion in 2021, as per the NRF’s 2022 National Retail Security Survey.
“The real impact is harder to measure,” he said, noting the broader effects of store damage, employee turnover, shopper fear, “and, too often, intimidation and violence.”
Swarming attacks, where a large group of people rob a store at the same time, became a popular tactic again in 2022, but with greater organization than in prior years, he noted.
Marcotte also pointed out retailers are leaving markets where they no longer feel safe.
The 2022 National Retail Security Survey found 80 percent of retail organizations had reported a rise of violence within their stores.
ORC is a “very old problem,” said Marcotte, that has been growing in complexity.
The NRF, as well as other retail organizations, is in support of the Combating Organized Retail Crime Act.
The legislation, introduced in the House and Senate, would set up a national coordination center that would gather and share info on ORC and provide training and assistance.
The NRF also advocated for the Inform Consumers Act, which recently went into effect. The legislation requires online marketplaces to verify the identities of high-volume third-party sellers in the hopes of combatting the selling of stolen as well as counterfeit goods.
To read the full Top 100 list, visit the NRF’s website.
The Latest

Dubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.

YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.

Proceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.

Experience gemstones with greater precision and comfort than ever before.

The rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.


This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.

President Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”

Submit your pieces for a chance to win in this year's competition.

The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.

Its Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.

Those surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.

The event will take place on the evening of Oct. 26 in New York City.

She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.

Online bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.

The founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

Cat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.

“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.

The “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.

The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.

Through a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.



























