Meet the 5 Emerging Designers at This Year’s GemGenève
There are five jewelry talents highlighted in the “Designer Vivarium,” curated by historian Vivienne Becker.

In the Vivarium, jewelry historian and author Vivienne Becker highlights emerging design talents.
She’s chosen five designers for this year’s showcase, with four brand new to the show.
Returning to GemGenève’s Designer Vivarium is Elena Okutova of Russia.
Okutova founded her eponymous label alongside her mother Irina in 2009. Born in St. Petersburg, today the designer resides in Moscow where she earned her degree in artistic metalworking.
Okutova looks to Russian tradition when designing, particularly oral storytelling, folktales, and fables that are passed down through generations.
Her one-of-a-kind and limited-edition designs are inspired by narratives that reference medievalism, knights, and fantastical fairy tales. Many of her artistic touchstones were cemented in childhood, she explained.
“Each artist has his or her own style, a cast of impressions about the world. It is very subjective and, as a rule, has roots—it is collected right from early childhood,” she said.
“Then at some period it is compacted, corrected, and overgrown with new details.”
Each of Okutova’s creations begin with a wax model created by hand and culminate in a variety of techniques, like engraving, enameling, and gem-setting.
Among the brands new to this year’s Designer Vivarium is NVW, by Natasha Wightman.
The British art jeweler is debuting NVW’s first collection to the public at GemGenève.
The collection interprets British wildlife and its inherent symbolism, such as that of the raven, through a fine jewelry lens. Wilderness, folklore, and ancient lands inform NVW’s ethos.
Every piece in the collection is handmade by British craftspeople in an effort to preserve tradition. A maker’s touch is felt in hand-carved jet and wild moorland boxwood depicting the raven.
Wightman feels a special kinship to the bird having reared and rewilded two ravens.
“The precious moments I spent with these uniquely masterful birds had a profound influence on me and they now form the central expression of my debut collection, their untameable wildness feeding into each finely crafted art piece,” she said.
Also joining the Designer Vivarium is Dutch goldsmith and jeweler Leen Heyne.
A graduate of the Academy for Gold and Silversmithing in Schoonhaven, Heyne’s studio is in Tilburg.
Heyne is known for his sculptural, winding gold forms that seem to hug the gemstones they surround. Beginning with a single strip of pre-sanded metal, Heyne hand-models, shapes, twists and turns his creations, crafting his own stone settings through tension, rather than traditional prongs or bezels.
“I draw my inspiration from the character of the material,” he explained, “paying careful attention to the form it wants to take, following its nature. I consider myself more of a conductor than a designer. I merely guide the material and help to finalise its own shape.”
Lia Lam launched her eponymous line a year ago. Based in London, Lam studied law and innovation in the United Kingdom and the Netherlands and has lived all over the globe. She comes to jewelry from a prior career in the legal technology world.
In 2016, Lam followed her passion for jewelry, learning everything she could about the medium, including bench jeweler skills at the Goldsmiths Centre in London, goldsmithing and wax modeling in Rome, and jewelry history in Paris.
Lam is inspired by the Bauhaus, Brutalism, and Modernism movements, exploring the themes of love, commitment, and celebration through minimalism and strong, graphic shapes.
“A desire to forge my own path drives everything I do,” she said.
“Every piece in my collection has a reason for being, a message expressed in the simplest and most poetic form. The spirit of my work lies in reducing my concepts to their very essence. Because in that essence is its power.”
Finally, “Oushaba,” is the result of a partnership between three friends who share a love of art and collecting. The brand name is Arabic for “alloy.”
Oushaba’s initial designs are a meditation on technology, the precious metals they employ to function, and electronic waste.
The London-based brand recycles mobile phone circuit boards, charging cables, USB sticks, and plugs into modern fine jewelry, setting them in 22-karat recycled gold, 18-karat white gold, and silver, and adorning jewels with diamonds, rubies, emeralds, and sapphires.
The finished products are glamorous time capsules of a technology-obsessed age, connecting ancient craft with the future relics of modern technology.
“There are many beautiful elements found within electronics, including gold, but also jewel-like colours and interesting details of circuitry and electrical components,” said Managing Director and Co-Founder Gillian Carr.
“We wanted to challenge people’s ideas about a material that is considered as waste.”
GemGenève is scheduled for May 11-14 at the Palexpo in Geneva, with a press preview on May 10. The show is open to the public.
Marking the show’s seventh run, the spring 2023 edition is set to be the largest yet.
The Latest

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.


From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.





















