The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Long’s Rewards Local Woman Who Ran 183 Miles in 7 Days
It was 183.4 to be exact, as Becca Pizzi completed the World Marathon Challenge--doing seven marathons on seven continents in seven days.

Natick, Mass.--Earlier this year, Becca Pizzi became the first American woman to conquer what is known as the World Marathon Challenge--completing seven marathons on seven continents in seven days.
Now, thanks to Long’s Jewelers, she has a golden Heather B. Moore globe pendant to mark her accomplishment.
Pizzi, a 35-year-old woman from Belmont, Mass. who, according to the Boston Globe, has an 8-year-old daughter, runs a day-care center and manages an ice cream shop, embarked on the challenge back on Jan. 23, finishing her first marathon on the world’s least-populous continent, Antarctica.
She then traveled on to complete 26.2-mile races in Chile (South America), Miami (North America), Madrid (Europe), Marrakech (Africa) and Dubai (Asia) before finishing up in Sydney (Australia) with a time of 4:08:51, coming in first out of four women.
Pizzi’s accomplishment--which involved fighting jet lag and extreme swings in temperature, not to mention the physical exhaustion of logging 183.4 miles of running in a week--garnered local coverage, including articles in the Globe.
When Long’s Jewelers President Craig Rottenberg heard about it, he wanted to honor Pizzi in some way.
So the jeweler worked with Heather B. Moore, the Cleveland-based company known for its personalized pieces, to create one of its 14-karat yellow gold globes with a diamond on each continent.
The jeweler presented the long-distance runner with her gift at the Long’s store in Natick, Mass., on Friday.
“Long’s has sponsored the Boston Marathon for a generation, so we know how difficult even one marathon can be,” Rottenberg said. “Becca’s remarkable achievement deserves a special piece of jewelry to commemorate and celebrate it.”
Long’s Jewelers is a family-owned and -operated business that has five stores in Massachusetts. The business got its start in 1878 when Thomas Long opened a jewelry business in Boston.
The Latest

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.
























