Messika’s 2023 Campaign Pairs New Jewelry With Vintage Cars
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.

Kendall Jenner stars in the campaign, her second time as the face of the French jewelry house, joined by dancer/model Alton Mason for his debut.
Though new to a visual campaign for the brand, Mason walked in Messika’s high jewelry runway show in September, which made headlines when model Naomi Campbell closed the show.
“In our second show, Alton was our male model,” Valérie said. “This combination was a huge success. Rooted in the world of fashion [and] always on the move, Alton dances and acts. This works perfectly with our energy.”
Mason’s debut marks the brand’s first male model in a campaign, shot once again by Australian photographer Chris Colls.
“As with the great Hitchcock heroines, Kendall embodies a mysterious and free woman behind the wheel of an immaculate red Pontiac,” the brand said.
“A woman with multiple faces; a modern-day Grace Kelly, a new Thelma & Louise, an invincible heroine from a Quentin Tarantino film.”
Jenner appears in the campaign decked out in diamonds from the “D-Vibes” and the “Move” collections behind the wheel of a Pontiac Firebird.
Her real-life love of vintage American cars inspired their use in the campaign, said the brand.
“Kendall has a very powerful natural presence in front of the camera,” said Valérie. “In one look, she is there. She embodies values that are in sync with our house: an accomplished and confident woman, well in tune with modern times.”
Mason sports jewels from the “Move Titanium” diamond collection, Messika’s first men’s collection.
Each segment of the campaign will explore a new color, starting with red, followed by blue and purple, and channel different cinematic inspirations and genres.
The “Move Links” and Move Titanium styles seen in the campaign will be released later this spring.
Other collections seen in the campaign include “Move Uno,” “Lucky Move Color,” “My Move,” “My Twin,” “Glam’Azone,” and “Move Noa.”
The Latest

The wholesale collection features material from the Rock Creek mine in a variety of colors.

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.


More than 400 new pieces are featured in the supplier’s latest catalog.

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

The trade show has added a new location to its fall line-up.

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

The moves come amid a prolonged period of lower demand for diamonds, particularly in China.