Events & AwardsMar 03, 2023
Select Show Adds Virginia Event to 2023 Schedule Events & AwardsJun 01, 2023
Meet JCK’s 2023 Keynote Speaker
The jewelry trade show also will debut educational content centered around social media.
Johnny Earle, creator of the popular Johnny Cupcakes brand, is the 2023 opening keynote speaker for JCK Las Vegas. Typically held on a Friday, this year’s keynote session is scheduled for Saturday morning.
Las Vegas—The opening keynote speaker for the JCK show this year is ... Johnny Earle, better known as “Johnny Cupcakes.”
Founded in 2001, Johnny Cupcakes is a clothing brand that revolves around cupcakes, oftentimes replacing classic iconography with a cupcake symbol.
The brand’s logo is a riff on a skull and crossbones, with a cupcake in lieu of the skull.
Earle has dubbed himself owner of “the world’s first t-shirt bakery,” and has a cult following that regularly lines up for blocks to nab the latest Johnny Cupcakes clothing drops.
On Saturday at 8 a.m., Earle will speak on “Creating Customer Obsession and Memorable Experiences with Limited Resources.”
The keynote session will be held at the Palazzo Ballroom on Level 5 of The Venetian.
Related stories will be right here …
Founded in 2001, Johnny Cupcakes is a clothing brand that revolves around cupcakes, oftentimes replacing classic iconography with a cupcake symbol.
The brand’s logo is a riff on a skull and crossbones, with a cupcake in lieu of the skull.
Earle has dubbed himself owner of “the world’s first t-shirt bakery,” and has a cult following that regularly lines up for blocks to nab the latest Johnny Cupcakes clothing drops.
On Saturday at 8 a.m., Earle will speak on “Creating Customer Obsession and Memorable Experiences with Limited Resources.”
The keynote session will be held at the Palazzo Ballroom on Level 5 of The Venetian.
Earle will speak on word-of-mouth marketing, loyalty, and creating customer obsession through experiential branding, even when resources are limited.
The session is sponsored by Sarine Technologies.
Other educational sessions will cover trends; retail experiences; marketing; sustainability; diversity, equity, and inclusion; innovation; and industry breaking news.
On Thursday, the day before the main show opens, educational sessions will be held in Venetian rooms 101 and 103 on Level 1, from 9 a.m. to 6 p.m.
On Friday, Saturday and Sunday, sessions will take place at the Showcase Stage on Level 2 from 10 a.m. to 6 p.m.
A new addition for 2023 is the dedicated social media stage at the Innovation Hub on Level 2 close to the Showcase Stage.
Short 30-minute sessions from influencers and digital marketers will focus on tips and tricks for content creation and social media engagement.
“Our theme this year is centered around innovation. We have designed a robust and enriching educational program, including hands-on discovery for JCK attendees to be immersed in the trends and advances in technology that will impact the jewelry industry, as well as learn from and be inspired by thought leaders delivering relevant information to move businesses forward,” said RX Jewelry Portfolio Group Vice President Sarin Bachmann.
“JCK is a place to not only do business, but also the place to learn new ways to grow your business.”
More on Events & Awards
The Latest
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
