Events & AwardsMar 03, 2023
Select Show Adds Virginia Event to 2023 Schedule Events & AwardsJun 01, 2023
Meet JCK’s 2023 Keynote Speaker
The jewelry trade show also will debut educational content centered around social media.
Johnny Earle, creator of the popular Johnny Cupcakes brand, is the 2023 opening keynote speaker for JCK Las Vegas. Typically held on a Friday, this year’s keynote session is scheduled for Saturday morning.
Las Vegas—The opening keynote speaker for the JCK show this year is ... Johnny Earle, better known as “Johnny Cupcakes.”
Founded in 2001, Johnny Cupcakes is a clothing brand that revolves around cupcakes, oftentimes replacing classic iconography with a cupcake symbol.
The brand’s logo is a riff on a skull and crossbones, with a cupcake in lieu of the skull.
Earle has dubbed himself owner of “the world’s first t-shirt bakery,” and has a cult following that regularly lines up for blocks to nab the latest Johnny Cupcakes clothing drops.
On Saturday at 8 a.m., Earle will speak on “Creating Customer Obsession and Memorable Experiences with Limited Resources.”
The keynote session will be held at the Palazzo Ballroom on Level 5 of The Venetian.
Related stories will be right here …
Founded in 2001, Johnny Cupcakes is a clothing brand that revolves around cupcakes, oftentimes replacing classic iconography with a cupcake symbol.
The brand’s logo is a riff on a skull and crossbones, with a cupcake in lieu of the skull.
Earle has dubbed himself owner of “the world’s first t-shirt bakery,” and has a cult following that regularly lines up for blocks to nab the latest Johnny Cupcakes clothing drops.
On Saturday at 8 a.m., Earle will speak on “Creating Customer Obsession and Memorable Experiences with Limited Resources.”
The keynote session will be held at the Palazzo Ballroom on Level 5 of The Venetian.
Earle will speak on word-of-mouth marketing, loyalty, and creating customer obsession through experiential branding, even when resources are limited.
The session is sponsored by Sarine Technologies.
Other educational sessions will cover trends; retail experiences; marketing; sustainability; diversity, equity, and inclusion; innovation; and industry breaking news.
On Thursday, the day before the main show opens, educational sessions will be held in Venetian rooms 101 and 103 on Level 1, from 9 a.m. to 6 p.m.
On Friday, Saturday and Sunday, sessions will take place at the Showcase Stage on Level 2 from 10 a.m. to 6 p.m.
A new addition for 2023 is the dedicated social media stage at the Innovation Hub on Level 2 close to the Showcase Stage.
Short 30-minute sessions from influencers and digital marketers will focus on tips and tricks for content creation and social media engagement.
“Our theme this year is centered around innovation. We have designed a robust and enriching educational program, including hands-on discovery for JCK attendees to be immersed in the trends and advances in technology that will impact the jewelry industry, as well as learn from and be inspired by thought leaders delivering relevant information to move businesses forward,” said RX Jewelry Portfolio Group Vice President Sarin Bachmann.
“JCK is a place to not only do business, but also the place to learn new ways to grow your business.”
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
