SourcingFeb 16, 2023
Diamonds Do Good Gives $300K in GrantsPolicies & IssuesFeb 17, 2023
NYC Permanent Jewelry Party Raises Thousands for Animal Rescue
The Seven West Village literally went to the dogs in mid-December, hosting a charity event benefiting WeACT.
A selection of the permanent bracelets Aurelie G offered at “Permanent for Paws,” the fundraiser held at The Seven West Village to benefit the WeACT dog rescue charity. “I’ve always had a big place in my heart for dogs and for jewelry,” said The Seven’s owner, Camille Zarsky. “Combining these two passions made this event a joy for me to be a part of.”
New York—What do you get when you combine a charmed collection of permanent jewelry, champagne, and a couple of cute pups at a chic New York City boutique?
A fun day that raises thousands of dollars for dogs in need.
“Permanent for Paws” took place in mid-December at new jewelry store The Seven West Village in Greenwich Village, hosted by National Jeweler Senior Editor Ashley Davis—an avowed jewelry and animal lover—Gesswein and Aurelie Gi, Chic Pistachio’s bridge jewelry brand.
Attendees selected and purchased 14-karat gold permanent bracelets from Aurelie Gi’s “For Keeps” collection, which was making its New York City debut, and then sat down to get “zapped” by a master jeweler.
Veteran bench jeweler Ramon Andino used the PUK 6 Welder with SM6 Microscope and Flow Regulator, loaned by Gesswein for the evening, to clasp and seal the tiny jump ring on each bracelet, creating a permanent piece of jewelry.
“I’m a dog lover and support the health and safety of all animals,” said Gesswein Vice President Roger Gesswein.
“Our PUK6 gives jewelers not only the power to handle larger welding jobs and the accuracy required for delicate tasks, but also the technology and ergonomics to make welding easy and comfortable.”
“I’m a dog lover and support the health and safety of all animals,” said Gesswein Vice President Roger Gesswein.
“Our PUK6 gives jewelers not only the power to handle larger welding jobs and the accuracy required for delicate tasks, but also the technology and ergonomics to make welding easy and comfortable.”
Bench jeweler Ramon Andino uses Gesswein’s PUK 6 Welder with SM6 Microscope and Flow Regulator to affix the bracelets to the wrist of each attendee, as seen here.
A group of guests at “Permanent for Paws” show off their new bracelets.
One of National Jeweler Senior Editor Ashley Davis’ rescue dogs, Gemma, was the event’s unofficial mascot.
The evening raised more than $3,500 for WeACT, a registered 501(c)(3) nonprofit, 100 percent volunteer-run organization that is dedicated to rescuing, treating, rehabilitating, and rehoming abused dogs in Korea.
The money funded six flights from Seoul, South Korea and covered U.S. customs clearance fees, to rescue and rehome six at-risk dogs.
“I have never encountered a group of people as generous as the ones I’ve met in the jewelry industry,” Davis said. “The teams at Aurelie Gi, The Seven West Village, and Gesswein created life-changing impact through this event, giving dogs rescued from horrific circumstances the opportunity to find loving homes.
“That gift cannot be understated. I’m so proud to have played a part in this to support WeACT, which saved my two precious dogs from the Korean meat trade.”
Aurelie G National Sales Manager Katherine Whitacre said, “Aurelie Gi is honored to have been part of such a meaningful mission. Not only did sales of our permanent bracelets generate over $3,500 in dog rescue funds, but we also created a beautiful and lasting experience for all the women and men who got zapped in the store that day.
“We are incredibly grateful to Ashley Davis, the team at The Seven West Village, [Gesswein President] Greg Gesswein, Roger Gesswein, and Ramon Andino for helping us create such an emotional, tangible, and lasting impact.”
More on Policies & Issues
The Latest
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
Weekly QuizDec 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
