SourcingFeb 16, 2023
Diamonds Do Good Gives $300K in GrantsPolicies & IssuesFeb 17, 2023
NYC Permanent Jewelry Party Raises Thousands for Animal Rescue
The Seven West Village literally went to the dogs in mid-December, hosting a charity event benefiting WeACT.
A selection of the permanent bracelets Aurelie G offered at “Permanent for Paws,” the fundraiser held at The Seven West Village to benefit the WeACT dog rescue charity. “I’ve always had a big place in my heart for dogs and for jewelry,” said The Seven’s owner, Camille Zarsky. “Combining these two passions made this event a joy for me to be a part of.”
New York—What do you get when you combine a charmed collection of permanent jewelry, champagne, and a couple of cute pups at a chic New York City boutique?
A fun day that raises thousands of dollars for dogs in need.
“Permanent for Paws” took place in mid-December at new jewelry store The Seven West Village in Greenwich Village, hosted by National Jeweler Senior Editor Ashley Davis—an avowed jewelry and animal lover—Gesswein and Aurelie Gi, Chic Pistachio’s bridge jewelry brand.
Attendees selected and purchased 14-karat gold permanent bracelets from Aurelie Gi’s “For Keeps” collection, which was making its New York City debut, and then sat down to get “zapped” by a master jeweler.
Veteran bench jeweler Ramon Andino used the PUK 6 Welder with SM6 Microscope and Flow Regulator, loaned by Gesswein for the evening, to clasp and seal the tiny jump ring on each bracelet, creating a permanent piece of jewelry.
“I’m a dog lover and support the health and safety of all animals,” said Gesswein Vice President Roger Gesswein.
“Our PUK6 gives jewelers not only the power to handle larger welding jobs and the accuracy required for delicate tasks, but also the technology and ergonomics to make welding easy and comfortable.”
“I’m a dog lover and support the health and safety of all animals,” said Gesswein Vice President Roger Gesswein.
“Our PUK6 gives jewelers not only the power to handle larger welding jobs and the accuracy required for delicate tasks, but also the technology and ergonomics to make welding easy and comfortable.”
Bench jeweler Ramon Andino uses Gesswein’s PUK 6 Welder with SM6 Microscope and Flow Regulator to affix the bracelets to the wrist of each attendee, as seen here.
A group of guests at “Permanent for Paws” show off their new bracelets.
One of National Jeweler Senior Editor Ashley Davis’ rescue dogs, Gemma, was the event’s unofficial mascot.
The evening raised more than $3,500 for WeACT, a registered 501(c)(3) nonprofit, 100 percent volunteer-run organization that is dedicated to rescuing, treating, rehabilitating, and rehoming abused dogs in Korea.
The money funded six flights from Seoul, South Korea and covered U.S. customs clearance fees, to rescue and rehome six at-risk dogs.
“I have never encountered a group of people as generous as the ones I’ve met in the jewelry industry,” Davis said. “The teams at Aurelie Gi, The Seven West Village, and Gesswein created life-changing impact through this event, giving dogs rescued from horrific circumstances the opportunity to find loving homes.
“That gift cannot be understated. I’m so proud to have played a part in this to support WeACT, which saved my two precious dogs from the Korean meat trade.”
Aurelie G National Sales Manager Katherine Whitacre said, “Aurelie Gi is honored to have been part of such a meaningful mission. Not only did sales of our permanent bracelets generate over $3,500 in dog rescue funds, but we also created a beautiful and lasting experience for all the women and men who got zapped in the store that day.
“We are incredibly grateful to Ashley Davis, the team at The Seven West Village, [Gesswein President] Greg Gesswein, Roger Gesswein, and Ramon Andino for helping us create such an emotional, tangible, and lasting impact.”
More on Policies & Issues
The Latest
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
