Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About PlatinumPolicies & IssuesFeb 16, 2023
JVC Really Wants Your Input on the FTC’s ‘Green Guides’
The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
The Jewelers Vigilance Committee has created a form for members of the watch and jewelry industries to comment on the Federal Trade Commission’s “Green Guides.” It is accepting comments through March 10.
New York—The Jewelers Vigilance Committee is encouraging members of the trade to weigh in on the Federal Trade Commission’s “Green Guides,” which are up for revision for the first time since 2012.
The guides govern environmental marketing claims, both business-to-business and direct-to-consumer.
They consider regulatory compliance: how companies demonstrate the principles behind claims, how claims about products, services or manufacturing processes may be interpreted, and how jewelry marketers and companies qualify claims to avoid deception.
Because the FTC is reviewing the guides for first time in more than a decade, JVC CEO and General Counsel Tiffany Stevens said it is “absolutely essential” every sector of the watch and jewelry industries share their input on the terminology up for review.
This includes how terms like “recycled,” “sustainable,” and “eco-friendly” are used in marketing products, packaging, services, and manufacturing processes.
For businesses and manufacturing facilities promoting carbon offsets to the public, terms such as “carbon-neutral,” “carbon-negative,” and “net zero” are on the table for review.
JVC also wants members of the jewelry industry to weigh in on the word “organic,” which often is used to describe gemstones such as pearl, coral, jet, amber, and ammolite.
“Jewelry and watches are just one industry that will be commenting, as these definitions apply broadly across industries, and our responses must be strong and unified to both get the attention of the FTC and set the tone of the revision process at this essential beginning stage,” Stevens said.
“That will ensure the greatest chance to succeed at the ultimate goal, informing and protecting the U.S. consumer.”
Related stories will be right here …
The guides govern environmental marketing claims, both business-to-business and direct-to-consumer.
They consider regulatory compliance: how companies demonstrate the principles behind claims, how claims about products, services or manufacturing processes may be interpreted, and how jewelry marketers and companies qualify claims to avoid deception.
Because the FTC is reviewing the guides for first time in more than a decade, JVC CEO and General Counsel Tiffany Stevens said it is “absolutely essential” every sector of the watch and jewelry industries share their input on the terminology up for review.
This includes how terms like “recycled,” “sustainable,” and “eco-friendly” are used in marketing products, packaging, services, and manufacturing processes.
For businesses and manufacturing facilities promoting carbon offsets to the public, terms such as “carbon-neutral,” “carbon-negative,” and “net zero” are on the table for review.
JVC also wants members of the jewelry industry to weigh in on the word “organic,” which often is used to describe gemstones such as pearl, coral, jet, amber, and ammolite.
“Jewelry and watches are just one industry that will be commenting, as these definitions apply broadly across industries, and our responses must be strong and unified to both get the attention of the FTC and set the tone of the revision process at this essential beginning stage,” Stevens said.
“That will ensure the greatest chance to succeed at the ultimate goal, informing and protecting the U.S. consumer.”
The FTC announced last December it would be reviewing its Green Guides, initially setting a deadline of Feb. 21 for public comment. It since has extended the deadline by 60 days, to April 24.
JVC created a public comment form specifically for members of the watch and jewelry industries to weigh in on the guides.
It is available on the JVC website.
The organization is accepting rolling comments on its form through March 10.
“Having completed previous FTC guide reviews, JVC’s expertise in bringing industry knowledge to the table is essential for the Green Guides revision process,” JVC Deputy General Counsel Sara Yood said.
“JVC’s legal compliance experts will shepherd the jewelry and watch industries through the revision process, both by gathering feedback from the industry and drafting comments based on the FTC’s requests.”
More on Policies & Issues
The Latest
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
