Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About PlatinumPolicies & IssuesFeb 16, 2023
JVC Really Wants Your Input on the FTC’s ‘Green Guides’
The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
The Jewelers Vigilance Committee has created a form for members of the watch and jewelry industries to comment on the Federal Trade Commission’s “Green Guides.” It is accepting comments through March 10.
New York—The Jewelers Vigilance Committee is encouraging members of the trade to weigh in on the Federal Trade Commission’s “Green Guides,” which are up for revision for the first time since 2012.
The guides govern environmental marketing claims, both business-to-business and direct-to-consumer.
They consider regulatory compliance: how companies demonstrate the principles behind claims, how claims about products, services or manufacturing processes may be interpreted, and how jewelry marketers and companies qualify claims to avoid deception.
Because the FTC is reviewing the guides for first time in more than a decade, JVC CEO and General Counsel Tiffany Stevens said it is “absolutely essential” every sector of the watch and jewelry industries share their input on the terminology up for review.
This includes how terms like “recycled,” “sustainable,” and “eco-friendly” are used in marketing products, packaging, services, and manufacturing processes.
For businesses and manufacturing facilities promoting carbon offsets to the public, terms such as “carbon-neutral,” “carbon-negative,” and “net zero” are on the table for review.
JVC also wants members of the jewelry industry to weigh in on the word “organic,” which often is used to describe gemstones such as pearl, coral, jet, amber, and ammolite.
“Jewelry and watches are just one industry that will be commenting, as these definitions apply broadly across industries, and our responses must be strong and unified to both get the attention of the FTC and set the tone of the revision process at this essential beginning stage,” Stevens said.
“That will ensure the greatest chance to succeed at the ultimate goal, informing and protecting the U.S. consumer.”
Related stories will be right here …
The guides govern environmental marketing claims, both business-to-business and direct-to-consumer.
They consider regulatory compliance: how companies demonstrate the principles behind claims, how claims about products, services or manufacturing processes may be interpreted, and how jewelry marketers and companies qualify claims to avoid deception.
Because the FTC is reviewing the guides for first time in more than a decade, JVC CEO and General Counsel Tiffany Stevens said it is “absolutely essential” every sector of the watch and jewelry industries share their input on the terminology up for review.
This includes how terms like “recycled,” “sustainable,” and “eco-friendly” are used in marketing products, packaging, services, and manufacturing processes.
For businesses and manufacturing facilities promoting carbon offsets to the public, terms such as “carbon-neutral,” “carbon-negative,” and “net zero” are on the table for review.
JVC also wants members of the jewelry industry to weigh in on the word “organic,” which often is used to describe gemstones such as pearl, coral, jet, amber, and ammolite.
“Jewelry and watches are just one industry that will be commenting, as these definitions apply broadly across industries, and our responses must be strong and unified to both get the attention of the FTC and set the tone of the revision process at this essential beginning stage,” Stevens said.
“That will ensure the greatest chance to succeed at the ultimate goal, informing and protecting the U.S. consumer.”
The FTC announced last December it would be reviewing its Green Guides, initially setting a deadline of Feb. 21 for public comment. It since has extended the deadline by 60 days, to April 24.
JVC created a public comment form specifically for members of the watch and jewelry industries to weigh in on the guides.
It is available on the JVC website.
The organization is accepting rolling comments on its form through March 10.
“Having completed previous FTC guide reviews, JVC’s expertise in bringing industry knowledge to the table is essential for the Green Guides revision process,” JVC Deputy General Counsel Sara Yood said.
“JVC’s legal compliance experts will shepherd the jewelry and watch industries through the revision process, both by gathering feedback from the industry and drafting comments based on the FTC’s requests.”
More on Policies & Issues
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
