Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About PlatinumPolicies & IssuesFeb 16, 2023
JVC Really Wants Your Input on the FTC’s ‘Green Guides’
The guides, which monitor B2B and B2C environmental marketing claims, are up for revision for the first time in more than a decade.
The Jewelers Vigilance Committee has created a form for members of the watch and jewelry industries to comment on the Federal Trade Commission’s “Green Guides.” It is accepting comments through March 10.
New York—The Jewelers Vigilance Committee is encouraging members of the trade to weigh in on the Federal Trade Commission’s “Green Guides,” which are up for revision for the first time since 2012.
The guides govern environmental marketing claims, both business-to-business and direct-to-consumer.
They consider regulatory compliance: how companies demonstrate the principles behind claims, how claims about products, services or manufacturing processes may be interpreted, and how jewelry marketers and companies qualify claims to avoid deception.
Because the FTC is reviewing the guides for first time in more than a decade, JVC CEO and General Counsel Tiffany Stevens said it is “absolutely essential” every sector of the watch and jewelry industries share their input on the terminology up for review.
This includes how terms like “recycled,” “sustainable,” and “eco-friendly” are used in marketing products, packaging, services, and manufacturing processes.
For businesses and manufacturing facilities promoting carbon offsets to the public, terms such as “carbon-neutral,” “carbon-negative,” and “net zero” are on the table for review.
JVC also wants members of the jewelry industry to weigh in on the word “organic,” which often is used to describe gemstones such as pearl, coral, jet, amber, and ammolite.
“Jewelry and watches are just one industry that will be commenting, as these definitions apply broadly across industries, and our responses must be strong and unified to both get the attention of the FTC and set the tone of the revision process at this essential beginning stage,” Stevens said.
“That will ensure the greatest chance to succeed at the ultimate goal, informing and protecting the U.S. consumer.”
Related stories will be right here …
The guides govern environmental marketing claims, both business-to-business and direct-to-consumer.
They consider regulatory compliance: how companies demonstrate the principles behind claims, how claims about products, services or manufacturing processes may be interpreted, and how jewelry marketers and companies qualify claims to avoid deception.
Because the FTC is reviewing the guides for first time in more than a decade, JVC CEO and General Counsel Tiffany Stevens said it is “absolutely essential” every sector of the watch and jewelry industries share their input on the terminology up for review.
This includes how terms like “recycled,” “sustainable,” and “eco-friendly” are used in marketing products, packaging, services, and manufacturing processes.
For businesses and manufacturing facilities promoting carbon offsets to the public, terms such as “carbon-neutral,” “carbon-negative,” and “net zero” are on the table for review.
JVC also wants members of the jewelry industry to weigh in on the word “organic,” which often is used to describe gemstones such as pearl, coral, jet, amber, and ammolite.
“Jewelry and watches are just one industry that will be commenting, as these definitions apply broadly across industries, and our responses must be strong and unified to both get the attention of the FTC and set the tone of the revision process at this essential beginning stage,” Stevens said.
“That will ensure the greatest chance to succeed at the ultimate goal, informing and protecting the U.S. consumer.”
The FTC announced last December it would be reviewing its Green Guides, initially setting a deadline of Feb. 21 for public comment. It since has extended the deadline by 60 days, to April 24.
JVC created a public comment form specifically for members of the watch and jewelry industries to weigh in on the guides.
It is available on the JVC website.
The organization is accepting rolling comments on its form through March 10.
“Having completed previous FTC guide reviews, JVC’s expertise in bringing industry knowledge to the table is essential for the Green Guides revision process,” JVC Deputy General Counsel Sara Yood said.
“JVC’s legal compliance experts will shepherd the jewelry and watch industries through the revision process, both by gathering feedback from the industry and drafting comments based on the FTC’s requests.”
More on Policies & Issues
The Latest
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 26, 2025
Grandview Klein Presents 4 Scholarships in NamibiaThe company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.
IndependentsNov 25, 2025
Pearl Stringer Margaret Hoisik DiesShe is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SourcingNov 25, 2025
Finestar Opens Diamond Manufacturing Facility in JohannesburgIt joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.
TrendsNov 25, 2025
Amanda’s Style File: Polka DotsThe polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.
CrimeNov 25, 2025
Former Arizona AG Official Charged With Trafficking Stolen JewelryVanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.
Events & AwardsNov 25, 2025
GIA Awards Susan Jacques With Its Highest HonorGIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.
Recorded WebinarsNov 24, 2025
Watch: Top Tips for Social Media EtiquetteSocial media experts spoke about protecting brand reputation through behaving mindfully online.
WatchesNov 24, 2025
Breitling Reveals Plans for Gallet, Universal GenèveIn 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.
CollectionsNov 24, 2025
Muse Debuts a Wicked 'Have a Heart x Cynthia Erivo' SequelThe second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.
IndependentsNov 24, 2025
J.R. Dunn Jewelers Names New PresidentSecond-generation jeweler Sean Dunn has taken on the role.
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
IndependentsNov 19, 2025
Houston Jeweler Keith Shaftel Retires, Next Generation Steps In Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
