Crime

How a Jeweler Lost $1.6M in Less than 24 Hours

CrimeJan 04, 2023

How a Jeweler Lost $1.6M in Less than 24 Hours

Joyce’s Jewelry in Uniontown, Pennsylvania, is suing PNC Bank after cybercriminals emptied its accounts through a series of wire transfers.

20230104_Joyce's Jewelers.jpg
Joyce’s Jewelry in Uniontown, Pennsylvania, is suing PNC Bank after cybercriminals stole more than $1.6 million from its accounts via unauthorized wire transfers. (Image courtesy of Joyce’s Jewelers Facebook page)
Uniontown, Pa.—The owners of Joyce’s Jewelry in the Pittsburgh-area city of Uniontown are suing PNC Bank after cybercriminals emptied its accounts of nearly $1.6 million through a series of wire transfers.

The retailer filed the lawsuit in October accusing PNC Bank of failing to keep its money safe. The Pittsburgh Post-Gazette covered the suit in a story published Monday.

The theft took place on the afternoon of May 12, 2022. 

According to court documents filed in U.S. District Court in Pittsburgh, a jewelry store employee accidentally logged into a phony website made to look like PNC Bank’s website.

She noticed the website wasn’t loading properly and called the customer service number she found on the spoofed webpage. She was advised to be patient as the website was slow that day, something she said PNC had told her before, court documents state.

Soon after, the store’s internet service went down. Then the employee and Joyce’s Jewelry CEO Brandon Katzeff experienced a “subscription attack,” meaning they started receiving hundreds of emails every hour making it difficult to tell which are genuine.

That night, PNC sent Katzeff an email, alerting him to “two small but suspicious charges” on one of the store’s credit cards. He called PNC’s fraud prevention service line and canceled the credit card.

In the lawsuit, Joyce’s claims no mention was made of any other suspicious activity or the multiple wire transfers made that day.

The next morning, after IT services restored the store’s internet service, Katzeff realized the company accounts had been hacked and he reached out to PNC Bank.

Using the employee’s login credentials obtained from the phishing website, cybercriminals had emptied all four of the store’s accounts through 11 wire transfers over a period of 20 hours.

In total, around $1.6 million was transferred from the jeweler’s PNC accounts to the hackers’ accounts at JPMorgan Chase and Bank of America.

Later that day, a PNC cyber fraud analyst emailed Katzeff about an attempted wire transfer of more than $105,000. It was the last of nearly a dozen unauthorized wire transfers and the only one flagged by the bank, the lawsuit claims.

The analyst told Joyce’s the bank held no responsibility for the losses and advised Katzeff to contact law enforcement and the beneficiary banks.

PNC Bank has filed a motion to dismiss the lawsuit and, through a spokesperson, said it believes it took the right steps in regard to the transactions. 

“While PNC regrets any losses incurred by a customer, we disagree with the allegations in this case and believe we acted appropriately with respect to the transactions,” a PNC Bank spokesperson said in a statement to National Jeweler.

 Related stories will be right here … 

Joyce’s Jewelry disagrees.

The transfers should have raised a red flag for PNC, the jeweler said in its lawsuit, noting the money was moved to accounts and businesses it had never sent money to before. 

The wire amounts were also far above the usual transaction amounts by tens of thousands of dollars per wire. Joyce’s had never wired close to a million dollars in one day.

The wires also exceeded the funds available, leading to an overdraft charge of nearly $200,000 for a customer that, to the best of Joyce’s knowledge, had not overdrawn on an account before. 

“The bank’s failures here are stark and should shock and frighten small business customers who believe their accounts and accumulated savings are secure with PNC,” court documents state.

“PNC’s failures allowed substantially all the liquidity that Joyce’s had managed to accumulate over decades to be stolen in less than 24 hours.” 

The bank has also not provided the jeweler with information about how to recoup its losses, said Joyce’s, and allegedly kept the owners in the dark about what was being done to recover the money.

The jeweler was also directed to a third-party collection agency to demand repayment of the overdraft fees and could be billed for “corporate analysis charges” as PNC looks into the theft.

The family-owned business was founded by Joyce Katzeff in the early 1970s. It began as a small store in Uniontown, Pennsylvania, later expanding to a 7,000-square-foot location.

The company has banked with PNC and banks acquired by PNC since its founding and implemented the recommended security features on its “Pinacle” online and mobile banking platform.

The wire procedures and security protocol for Joyce’s requires multi-factor and dual-control authorization to send wires, the jeweler said in the suit, but the thieves got into their accounts using just one employee’s login information.

The suit notes that some of the money has been recovered, including an anticipated, unspecified “partial” recovery from Bank of America and more than $224,000 from JPMorgan.

However, PNC withdrew around $192,000 to pay itself for the overdraft, interest, and fees.

Joyce’s losses stand at around $1.1 million as of October 2022.

In addition to the financial loss, Joyce’s said it has struggled to run its jewelry store with minimal cash and frozen accounts.

Its employees and vendors were also unable to cash or deposit their paychecks and payments.

The retailer has had to change its purchasing practices, the suit states, causing it to lose out on discounts from trade show purchases.

And Joyce’s senior management has had to shift focus from the business to its financial issues.

The jeweler is asking the court to order PNC Bank to refund all of its stolen money and overdraft fees as well as award it damages. 

The Latest

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Gild Zadok, Segev Zadok, and Jonathan Zadok at Austin park
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower Preservation

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tiffany & Co. Blue Book 2026: Hidden Garden Butterfly Diamond Necklace
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue Book

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

The Venetia Diamond Mine in South Africa
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

John Wayne Signet Ring
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's Ring

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Stock image of money
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

Gregory's Jewelers storefront
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Doug Hucker
SourcingApr 28, 2026
Doug Hucker Retires From ICA

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Natural Diamond Council Chief Marketing Officer Susie Dewey
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The Ocean Dream diamond
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’s

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an Afterthought

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

Longnecker Jewelry storefront
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 Years

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

Jeff Corey
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board Chair

The trade organization, which held its annual elections earlier this year, also added five new board members.

Fourteen August Irene mom ring
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF Says

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

TwentyFour Vault Locket
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual Vault

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Photos from Day’s Jewelers 2025 Mother’s Day campaign
IndependentsApr 23, 2026
Meet the Real Moms of Day’s Jewelers

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy