“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
Richmond Jeweler Named “Distinguished Retailer” of 2015
Ronnie Adolf of Adolf Jewelers in Virginia was lauded for his continued success and performance in his field, as well as his charitable giving in the community.

Richmond, Va.--A jeweler down in the Mother of States has been named the 2015 Distinguished Retailer of the Year by a local association for the success of his family business and service to the community.
Ronnie Adolf is the owner of Adolf Jewelers in Richmond, Va. and received the award from the Retail Merchants Association. The association has been doling out the accolade every year since 1966 to local retailers who have a reputation for outstanding performance in their field and charitable giving throughout their community.
“Adolf Jewelers opened its doors--not exactly because we technically had no doors--in 1961,” Adolf wrote in his entry piece for the award. “Initially there were two employees, my mom and dad. They set up shop in a very small space in the Flair Store, Willow Lawn Shopping Center.”
A second space was opened in the mid-60s, also in the Flair Store, and Adolf joined the business in 1968, expanding from costume to fine jewelry and opening an official Adolf Jewelers location.
“The business continued to grow and we moved west to our current location in the Ridge Shopping Center in the early ‘80s,” he said. “Business was good! In 1996 we doubled in size and doubled again in 2007. Today we are fortunate to have a thriving business with 11 full-time employees.”
The store has been recognized by local publications Richmond Magazine, Style Weekly and the Richmond Times-Dispatch and awarded the Better Business Bureau’s Torch Award for business ethics and integrity in 2006.
Adolf Jewelers also supports more than two dozen charitable organizations in the community and beyond, including the Children’s Hospital Foundation, the Richmond Ballet, the Ronald McDonald House, the World Pediatric Project and Massey Cancer Center, among others.
A GIA graduate, Adolf also contributes content to publications such as JCK and InStore magazine.
“While I could not be more proud of my business accomplishments, I’m most proud of my family,” the jeweler said. “My wife Susan, son Jason and daughter Robin all have, and continue to be, involved and support the family business.”
The Retail Merchants Association is dedicated to the success of local retailers and small businesses in greater Richmond and its surrounding communities.
The Latest

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Both its mines faced challenges last year, from operational issues to disruptions in the market.


Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.




















