Auctions

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

AuctionsDec 12, 2022

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

Plus, two Rolexes the iconic actor gave to a longtime friend, stuntman Stan Barrett, found buyers at Sotheby’s “Important Watches” sale.

20221212_Rolex Paul Newman Lemon Daytona NEW.jpg
This yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona from 1969 sold for $819,000 at Sotheby’s “Important Watches” sale held Friday in New York. It was owned by a diplomat.
New York—A few Rolex watches with connections to actor and watch lover Paul Newman were among the highlights of the Sotheby’s “Important Watches” sale held Friday in New York.

The sale, the next-to-last watch auction of 2022 for Sotheby’s, totaled $12 million and was 87 percent sold by lot, in line with its pre-sale estimate ($9.9 million to  $17.5 million).

Sotheby’s said Important Watches caps off the most successful season in the history of its watch department, with sales worldwide totaling more than $170 million and one more auction, “Fine Watches,” still to go.

The sale’s top lots were from two familiar and popular watchmakers: Patek Philippe and Rolex.

A platinum and pink gold Patek Philippe Ref. 5104P-001 (pictured below) sold for $819,000, exceeding its highest pre-sale estimate by about $20,000.

20221212_Patek Philippe Grand Complication.jpg

Originally retailed by Tiffany & Co., the Ref. 5104P-001 is a semi-skeletonized minute-repeating perpetual calendar wristwatch featuring retrograde date, moon phases, and leap year indication.

Sotheby’s sold the watch with all original accessories and service-sealed, having recently returned from Patek Philippe in Geneva.

A circa 1969 yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona—so named for its yellow dial—garnered $819,000, coming in toward the low end of its pre-sale estimated range of $700,000 to $1.4 million. 

The watch had belonged to a “prominent international diplomat” and was put up for sale by the family of the original owner, Sotheby’s said.

 Related stories will be right here … 

Important Watches also featured three Rolex watches tied to Hollywood stuntman Stan Barrett’s 1979 attempt to be the first man to go faster than the speed of sound on land.

It did not go down as an official record despite Barrett’s Budweiser “Rocket” car reaching a speed of 739.66 mph. 

Two of the watches, a GMT-Master with a “Pepsi” dial and a stainless steel Daytona, were gifts from Newman to Barrett, and the stuntman wore both during his record attempt. 

The third watch, a yellow gold Rolex GMT-Master, was a post-race gift from Anheuser-Busch CEO August Busch.


The yellow gold Rolex GMT-Master and the GMT-Master “Pepsi” came to auction with pre-sale estimates of $50,000 to $100,000. 

The GMT-Master with blue and red dial performed better ($81,900) than the yellow gold version ($69,300). 

The watch from Barrett’s collection with the highest pre-sale estimate was the circa 1969 Ref. 6262 stainless steel Rolex Daytona, a watch from Newman’s own personal collection. 

Estimated to sell for as much as $500,000, a buyer paid $378,000 for the timepiece. 

All told, Barrett’s watches sold for $529,000, including buyer’s premium on all three (estimate $400,000-$700,000). 

Sotheby’s said he will donate an unspecified portion of the sale’s proceeds to charitable causes.

The Latest

Screenshots of Episode 4 of the “My Next Question” podcast
PodcastsApr 15, 2026
Episode 4: The Natural Diamond Dilemma

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

Randy McKenzie of Spark Creations
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex Cosmograph Daytona Watch
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Pomellato Nudo blue topaz necklaces
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle Continues

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Weekly QuizApr 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Kalpesh Jhaveri
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 Board

Kalpesh Jhaveri was re-elected as president for a third year.

Diamond Divas
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

De Beers Desert Diamonds Bridal Campaign Imagery
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into Bridal

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Model wearing Bulgari Vimini necklace and earrings
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East Conflict

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

International Jade Summit
SourcingApr 14, 2026
International Jade Summit to Return to Monterey

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

Continental Buying Group
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas Show

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

Uniform Object Carbon Form Collection Campaign Imagery
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

Jewelers of America
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative Applications

The program provides essential funding to organizations for projects that enhance the jewelry industry.

Coconut Grove Miami
Events & AwardsApr 13, 2026
Couture Announces New Show in Miami

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

Police car with lights on
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed Robbery

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

Watches on a table next to a coffee cup
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

Ophelia Eve Scroll Toggle Pendant
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your Secrets

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

Tiffany & Co. Nathalie Verdeille
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic Officer

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

Jacob & Co. The Godfather II Musical Watch
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Jesse Itzler
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

Alan Hodgkinson
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New Award

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

Oris CEO Rolf Studer and Oris CFO Claudine Gertiser
WatchesApr 09, 2026
Oris Names New CEO, CFO

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Hearts On Fire What’s Your Signature Campaign Imagery
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a Question

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

41.82-carat Type IIb blue diamond recovered from Cullinan in January 2026
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

American Gem Society Confluence Logo
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability Sessions

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy