Auctions

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

AuctionsDec 12, 2022

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

Plus, two Rolexes the iconic actor gave to a longtime friend, stuntman Stan Barrett, found buyers at Sotheby’s “Important Watches” sale.

20221212_Rolex Paul Newman Lemon Daytona NEW.jpg
This yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona from 1969 sold for $819,000 at Sotheby’s “Important Watches” sale held Friday in New York. It was owned by a diplomat.
New York—A few Rolex watches with connections to actor and watch lover Paul Newman were among the highlights of the Sotheby’s “Important Watches” sale held Friday in New York.

The sale, the next-to-last watch auction of 2022 for Sotheby’s, totaled $12 million and was 87 percent sold by lot, in line with its pre-sale estimate ($9.9 million to  $17.5 million).

Sotheby’s said Important Watches caps off the most successful season in the history of its watch department, with sales worldwide totaling more than $170 million and one more auction, “Fine Watches,” still to go.

The sale’s top lots were from two familiar and popular watchmakers: Patek Philippe and Rolex.

A platinum and pink gold Patek Philippe Ref. 5104P-001 (pictured below) sold for $819,000, exceeding its highest pre-sale estimate by about $20,000.

20221212_Patek Philippe Grand Complication.jpg

Originally retailed by Tiffany & Co., the Ref. 5104P-001 is a semi-skeletonized minute-repeating perpetual calendar wristwatch featuring retrograde date, moon phases, and leap year indication.

Sotheby’s sold the watch with all original accessories and service-sealed, having recently returned from Patek Philippe in Geneva.

A circa 1969 yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona—so named for its yellow dial—garnered $819,000, coming in toward the low end of its pre-sale estimated range of $700,000 to $1.4 million. 

The watch had belonged to a “prominent international diplomat” and was put up for sale by the family of the original owner, Sotheby’s said.

 Related stories will be right here … 

Important Watches also featured three Rolex watches tied to Hollywood stuntman Stan Barrett’s 1979 attempt to be the first man to go faster than the speed of sound on land.

It did not go down as an official record despite Barrett’s Budweiser “Rocket” car reaching a speed of 739.66 mph. 

Two of the watches, a GMT-Master with a “Pepsi” dial and a stainless steel Daytona, were gifts from Newman to Barrett, and the stuntman wore both during his record attempt. 

The third watch, a yellow gold Rolex GMT-Master, was a post-race gift from Anheuser-Busch CEO August Busch.


The yellow gold Rolex GMT-Master and the GMT-Master “Pepsi” came to auction with pre-sale estimates of $50,000 to $100,000. 

The GMT-Master with blue and red dial performed better ($81,900) than the yellow gold version ($69,300). 

The watch from Barrett’s collection with the highest pre-sale estimate was the circa 1969 Ref. 6262 stainless steel Rolex Daytona, a watch from Newman’s own personal collection. 

Estimated to sell for as much as $500,000, a buyer paid $378,000 for the timepiece. 

All told, Barrett’s watches sold for $529,000, including buyer’s premium on all three (estimate $400,000-$700,000). 

Sotheby’s said he will donate an unspecified portion of the sale’s proceeds to charitable causes.

The Latest

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 19, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Mike Alexander and Scott Murphy
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Spinelli Kilcollin Trade-In Bar Program Imagery
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In Program

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Woman wearing Zales jewelry
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every Day

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Former GJEPC Chairman and second-generation Indian diamantaire Vasant Mehta
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

Alfredo Colmenero-Martinez and Jarren Frazier
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash Robbery

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The Retail Smiths Principal Partner and National Jeweler columnist Peter Smith
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Police car with lights on
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

Ring Concierge x 818 Tequila Bridal Giveaway
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on Giveaway

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Louis Comfort Tiffany Poppy lampshade drawing
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The Met

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Spinelli Kilcollin Inara Ring
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ Collection

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

Ft. Lauderdale Jewelry, Antique, & Object Show logo
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to Florida

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

Karl Getschel and Bob Yanega of Smyth Jewelers
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth Location

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Stock image of a gavel
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

Paul Morelli Wavey Vine Earrings
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace Color

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Beth Miller Frederick Goldman
MajorsAug 12, 2026
Frederick Goldman Names New SVP of Sales

Longtime industry executive Beth Miller has taken on the role.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy