Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K
Plus, two Rolexes the iconic actor gave to a longtime friend, stuntman Stan Barrett, found buyers at Sotheby’s “Important Watches” sale.

The sale, the next-to-last watch auction of 2022 for Sotheby’s, totaled $12 million and was 87 percent sold by lot, in line with its pre-sale estimate ($9.9 million to $17.5 million).
Sotheby’s said Important Watches caps off the most successful season in the history of its watch department, with sales worldwide totaling more than $170 million and one more auction, “Fine Watches,” still to go.
The sale’s top lots were from two familiar and popular watchmakers: Patek Philippe and Rolex.
A platinum and pink gold Patek Philippe Ref. 5104P-001 (pictured below) sold for $819,000, exceeding its highest pre-sale estimate by about $20,000.
Originally retailed by Tiffany & Co., the Ref. 5104P-001 is a semi-skeletonized minute-repeating perpetual calendar wristwatch featuring retrograde date, moon phases, and leap year indication.
Sotheby’s sold the watch with all original accessories and service-sealed, having recently returned from Patek Philippe in Geneva.
A circa 1969 yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona—so named for its yellow dial—garnered $819,000, coming in toward the low end of its pre-sale estimated range of $700,000 to $1.4 million.
The watch had belonged to a “prominent international diplomat” and was put up for sale by the family of the original owner, Sotheby’s said.
Important Watches also featured three Rolex watches tied to Hollywood stuntman Stan Barrett’s 1979 attempt to be the first man to go faster than the speed of sound on land.
It did not go down as an official record despite Barrett’s Budweiser “Rocket” car reaching a speed of 739.66 mph.
Two of the watches, a GMT-Master with a “Pepsi” dial and a stainless steel Daytona, were gifts from Newman to Barrett, and the stuntman wore both during his record attempt.
The third watch, a yellow gold Rolex GMT-Master, was a post-race gift from Anheuser-Busch CEO August Busch.
The yellow gold Rolex GMT-Master and the GMT-Master “Pepsi” came to auction with pre-sale estimates of $50,000 to $100,000.
The GMT-Master with blue and red dial performed better ($81,900) than the yellow gold version ($69,300).
The watch from Barrett’s collection with the highest pre-sale estimate was the circa 1969 Ref. 6262 stainless steel Rolex Daytona, a watch from Newman’s own personal collection.
Estimated to sell for as much as $500,000, a buyer paid $378,000 for the timepiece.
All told, Barrett’s watches sold for $529,000, including buyer’s premium on all three (estimate $400,000-$700,000).
Sotheby’s said he will donate an unspecified portion of the sale’s proceeds to charitable causes.
The Latest

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.


Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

This year's theme is “Unveiling the Depths of the Ocean.”

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

The new catalog features its most popular chains as well as new styles.

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.






















