Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K
Plus, two Rolexes the iconic actor gave to a longtime friend, stuntman Stan Barrett, found buyers at Sotheby’s “Important Watches” sale.

The sale, the next-to-last watch auction of 2022 for Sotheby’s, totaled $12 million and was 87 percent sold by lot, in line with its pre-sale estimate ($9.9 million to $17.5 million).
Sotheby’s said Important Watches caps off the most successful season in the history of its watch department, with sales worldwide totaling more than $170 million and one more auction, “Fine Watches,” still to go.
The sale’s top lots were from two familiar and popular watchmakers: Patek Philippe and Rolex.
A platinum and pink gold Patek Philippe Ref. 5104P-001 (pictured below) sold for $819,000, exceeding its highest pre-sale estimate by about $20,000.
Originally retailed by Tiffany & Co., the Ref. 5104P-001 is a semi-skeletonized minute-repeating perpetual calendar wristwatch featuring retrograde date, moon phases, and leap year indication.
Sotheby’s sold the watch with all original accessories and service-sealed, having recently returned from Patek Philippe in Geneva.
A circa 1969 yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona—so named for its yellow dial—garnered $819,000, coming in toward the low end of its pre-sale estimated range of $700,000 to $1.4 million.
The watch had belonged to a “prominent international diplomat” and was put up for sale by the family of the original owner, Sotheby’s said.
Important Watches also featured three Rolex watches tied to Hollywood stuntman Stan Barrett’s 1979 attempt to be the first man to go faster than the speed of sound on land.
It did not go down as an official record despite Barrett’s Budweiser “Rocket” car reaching a speed of 739.66 mph.
Two of the watches, a GMT-Master with a “Pepsi” dial and a stainless steel Daytona, were gifts from Newman to Barrett, and the stuntman wore both during his record attempt.
The third watch, a yellow gold Rolex GMT-Master, was a post-race gift from Anheuser-Busch CEO August Busch.
The yellow gold Rolex GMT-Master and the GMT-Master “Pepsi” came to auction with pre-sale estimates of $50,000 to $100,000.
The GMT-Master with blue and red dial performed better ($81,900) than the yellow gold version ($69,300).
The watch from Barrett’s collection with the highest pre-sale estimate was the circa 1969 Ref. 6262 stainless steel Rolex Daytona, a watch from Newman’s own personal collection.
Estimated to sell for as much as $500,000, a buyer paid $378,000 for the timepiece.
All told, Barrett’s watches sold for $529,000, including buyer’s premium on all three (estimate $400,000-$700,000).
Sotheby’s said he will donate an unspecified portion of the sale’s proceeds to charitable causes.
The Latest

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.


The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
























