Auctions

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

AuctionsDec 12, 2022

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

Plus, two Rolexes the iconic actor gave to a longtime friend, stuntman Stan Barrett, found buyers at Sotheby’s “Important Watches” sale.

20221212_Rolex Paul Newman Lemon Daytona NEW.jpg
This yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona from 1969 sold for $819,000 at Sotheby’s “Important Watches” sale held Friday in New York. It was owned by a diplomat.
New York—A few Rolex watches with connections to actor and watch lover Paul Newman were among the highlights of the Sotheby’s “Important Watches” sale held Friday in New York.

The sale, the next-to-last watch auction of 2022 for Sotheby’s, totaled $12 million and was 87 percent sold by lot, in line with its pre-sale estimate ($9.9 million to  $17.5 million).

Sotheby’s said Important Watches caps off the most successful season in the history of its watch department, with sales worldwide totaling more than $170 million and one more auction, “Fine Watches,” still to go.

The sale’s top lots were from two familiar and popular watchmakers: Patek Philippe and Rolex.

A platinum and pink gold Patek Philippe Ref. 5104P-001 (pictured below) sold for $819,000, exceeding its highest pre-sale estimate by about $20,000.

20221212_Patek Philippe Grand Complication.jpg

Originally retailed by Tiffany & Co., the Ref. 5104P-001 is a semi-skeletonized minute-repeating perpetual calendar wristwatch featuring retrograde date, moon phases, and leap year indication.

Sotheby’s sold the watch with all original accessories and service-sealed, having recently returned from Patek Philippe in Geneva.

A circa 1969 yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona—so named for its yellow dial—garnered $819,000, coming in toward the low end of its pre-sale estimated range of $700,000 to $1.4 million. 

The watch had belonged to a “prominent international diplomat” and was put up for sale by the family of the original owner, Sotheby’s said.

 Related stories will be right here … 

Important Watches also featured three Rolex watches tied to Hollywood stuntman Stan Barrett’s 1979 attempt to be the first man to go faster than the speed of sound on land.

It did not go down as an official record despite Barrett’s Budweiser “Rocket” car reaching a speed of 739.66 mph. 

Two of the watches, a GMT-Master with a “Pepsi” dial and a stainless steel Daytona, were gifts from Newman to Barrett, and the stuntman wore both during his record attempt. 

The third watch, a yellow gold Rolex GMT-Master, was a post-race gift from Anheuser-Busch CEO August Busch.


The yellow gold Rolex GMT-Master and the GMT-Master “Pepsi” came to auction with pre-sale estimates of $50,000 to $100,000. 

The GMT-Master with blue and red dial performed better ($81,900) than the yellow gold version ($69,300). 

The watch from Barrett’s collection with the highest pre-sale estimate was the circa 1969 Ref. 6262 stainless steel Rolex Daytona, a watch from Newman’s own personal collection. 

Estimated to sell for as much as $500,000, a buyer paid $378,000 for the timepiece. 

All told, Barrett’s watches sold for $529,000, including buyer’s premium on all three (estimate $400,000-$700,000). 

Sotheby’s said he will donate an unspecified portion of the sale’s proceeds to charitable causes.

The Latest

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

Weekly QuizDec 04, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Exterior of renovated and expanded J.R. Dunn Jewelers
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

DD-Email-Image-1872x1052 (1).jpg
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural Diamonds

Sponsored by De Beers Group

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

G-Shock DWN5600 Ring
WatchesDec 04, 2025
Casio Shrinks its G-Shock Watch

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Accredited Gemologists Association logo
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker Lineup

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

 CBG logo
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Miley Cyrus and Maxx Morando Engagement Ring
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement Ring

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

Costco store
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Shoppers in a mall
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving Weekend

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

Vera Wang Love lab grown diamond engagement ring
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price Points

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

Briony Raymond holding Briony Raymond Eau De Parfum
CollectionsDec 02, 2025
Briony Raymond Introduces First Fragrance

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

The Finsch diamond mine in South Africa, owned by Petra Diamonds Ltd.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent Status

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

Lee Krombholz, Michael Coan, Donna DeLucia, Joanna Joy Seetoo
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education Foundation

In addition, a slate of new officers and trustees were appointed to the board.

Retail Jewelers Organization logo
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail Member

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Gemologist, geologist, and editor Brendan M. Laurs
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno Award

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

Empress Eugénie pearl and diamond tiara
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry Heist

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

Lustig Jewelers employees in store
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago Jeweler

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

Retrouvaí Classic Diamond Domino Necklace and Kwiat Entwine Platinum and Diamond Drop Earrings
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift Guide

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

Movado Connect 2.0 watches
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury Watches

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior Pumpkin Ring
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin Ring

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

Greenwich St. Jewelers Embrace Your True Colors Holiday Campaign
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday Campaign

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Alejandro Cuellar
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the Americas

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy