Auctions

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

AuctionsDec 12, 2022

Rolex ‘Paul Newman Lemon’ Daytona Sells for More Than $800K

Plus, two Rolexes the iconic actor gave to a longtime friend, stuntman Stan Barrett, found buyers at Sotheby’s “Important Watches” sale.

20221212_Rolex Paul Newman Lemon Daytona NEW.jpg
This yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona from 1969 sold for $819,000 at Sotheby’s “Important Watches” sale held Friday in New York. It was owned by a diplomat.
New York—A few Rolex watches with connections to actor and watch lover Paul Newman were among the highlights of the Sotheby’s “Important Watches” sale held Friday in New York.

The sale, the next-to-last watch auction of 2022 for Sotheby’s, totaled $12 million and was 87 percent sold by lot, in line with its pre-sale estimate ($9.9 million to  $17.5 million).

Sotheby’s said Important Watches caps off the most successful season in the history of its watch department, with sales worldwide totaling more than $170 million and one more auction, “Fine Watches,” still to go.

The sale’s top lots were from two familiar and popular watchmakers: Patek Philippe and Rolex.

A platinum and pink gold Patek Philippe Ref. 5104P-001 (pictured below) sold for $819,000, exceeding its highest pre-sale estimate by about $20,000.

20221212_Patek Philippe Grand Complication.jpg

Originally retailed by Tiffany & Co., the Ref. 5104P-001 is a semi-skeletonized minute-repeating perpetual calendar wristwatch featuring retrograde date, moon phases, and leap year indication.

Sotheby’s sold the watch with all original accessories and service-sealed, having recently returned from Patek Philippe in Geneva.

A circa 1969 yellow gold Rolex Ref. 6264 “Paul Newman Lemon” Daytona—so named for its yellow dial—garnered $819,000, coming in toward the low end of its pre-sale estimated range of $700,000 to $1.4 million. 

The watch had belonged to a “prominent international diplomat” and was put up for sale by the family of the original owner, Sotheby’s said.

 Related stories will be right here … 

Important Watches also featured three Rolex watches tied to Hollywood stuntman Stan Barrett’s 1979 attempt to be the first man to go faster than the speed of sound on land.

It did not go down as an official record despite Barrett’s Budweiser “Rocket” car reaching a speed of 739.66 mph. 

Two of the watches, a GMT-Master with a “Pepsi” dial and a stainless steel Daytona, were gifts from Newman to Barrett, and the stuntman wore both during his record attempt. 

The third watch, a yellow gold Rolex GMT-Master, was a post-race gift from Anheuser-Busch CEO August Busch.


The yellow gold Rolex GMT-Master and the GMT-Master “Pepsi” came to auction with pre-sale estimates of $50,000 to $100,000. 

The GMT-Master with blue and red dial performed better ($81,900) than the yellow gold version ($69,300). 

The watch from Barrett’s collection with the highest pre-sale estimate was the circa 1969 Ref. 6262 stainless steel Rolex Daytona, a watch from Newman’s own personal collection. 

Estimated to sell for as much as $500,000, a buyer paid $378,000 for the timepiece. 

All told, Barrett’s watches sold for $529,000, including buyer’s premium on all three (estimate $400,000-$700,000). 

Sotheby’s said he will donate an unspecified portion of the sale’s proceeds to charitable causes.

The Latest

Lucara diamond
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in Botswana

The yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.

Barry Berman
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81

The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.

Watches of Switzerland Mall of America store
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report

The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Hamptons Jewelry Show exhibitors Maison Mèrenor, Jochen Leën, Studio Javo
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in July

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Weekly QuizJul 09, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pomellato Eye of Tanzanite Necklace and Pin-Up Ring
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is Liberating

Bold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”

Foundrae London Store Showcases
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside US

The New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The Retail Smiths Principal Partner and National Jeweler columnist Sherry Smith
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us

Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.

Mindi Mond New York emerald shoulder duster earrings
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters

These long, fluid drop earrings are sure to catch the eye.

FBI Most Wanted image of Alberto Perez-Elias
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted List

Alberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.

Aerial view of Amazon
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYC

Initiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”

Stephanie Gottlieb Casual Carats Lab-Grown Dimond and Silicone Rings
Lab-GrownJul 13, 2026
Stephanie Gottlieb Changes Her Mind on Lab-Grown Diamonds

The designer, who once said she’d never sell lab-grown diamonds, debuted two capsule collections designed to be fun and easy to wear.

File photo of the Venetia Diamond Mine in South Africa
SourcingJul 13, 2026
De Beers Announces Potential Layoffs, 2-Year Production Pause at Venetia

The diamond miner and marketer is undergoing another round of cost-cutting measures ahead of its sale by Anglo American.

JIS sign in convention center lobby
Events & AwardsJul 13, 2026
Registration Opens for JIS Fall 2026 Show

The annual trade-only buying event is slated for Oct. 16-19 in Miami Beach, Florida.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJul 13, 2026
AGTA Accepting Entries for Spectrum 2026

AGTA also has announced the lineup of judges for the colored gemstone cutting and jewelry design contest’s various categories.

Arena Club Twilight and Eclipse Time Boxes
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Jade Trau Constellation Plié Collar
TrendsJul 10, 2026
Jade Trau Creates a Constellation of Diamonds

The “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.

Former De Beers CFO of Brands and Consumer Markets Shaun Wills
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

Brilliant Earth watches
WatchesJul 10, 2026
Brilliant Earth Expands Into Watches

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

Boucheron Human Being Collection Tattoo Necklace
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.

Baume & Mercier watch
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & Mercier

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

Enoch Michael
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant Winner

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

Karen Fox and Jenna Siegel
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship Winner

AGS also announced the recipient of its “Women in Leadership” scholarship.

Kendra Scott
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Hands crossed with rings on
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers List

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique “Woman Dragonfly With Open Wings” pendant
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy