Independents

Day’s Jewelers Names New VP of Marketing

IndependentsOct 03, 2022

Day’s Jewelers Names New VP of Marketing

Long-time employee Nikia Levesque takes on the role as former owner Jeff Corey retires.

Nikia Levesque, who has worked for Day’s Jewelers since she was a teenager, has been appointed as the retailer’s new vice president of marketing.
Waterville, Maine—Day’s Jewelers has appointed Nikia Levesque as its new vice president of marketing.

Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.

She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.

Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy. 

“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.

Her favorite part of her job is helping customers celebrate life’s milestones, she said.

“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.

In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division. 

 Related stories will be right here … 

The role was formerly held by Jeff Corey, who has headed into retirement.

Corey bought the business in 1988 alongside his wife, Kathy. They owned the company until November 2021, when the pair transferred ownership to its employees under an Employee Stock Ownership Plan.

Corey will continue to serve on the company’s board of directors.

“I first met Nikia when she was 16 at a mutual friend’s graduation celebration. I knew immediately she belonged on the Day’s team,” said Corey.

“It has been a true pleasure mentoring a woman with such passion and dedication to our brand. Retirement will be much easier for me knowing our marketing department is in such capable hands,” he said.

Day’s Jewelers appointed Julie Collins as its new vice president of merchandising in August following Kathy Korey’s retirement. David Gilman was named its new vice president of finance in March while Ann Arnold joined its board of directors in February.

The employee-owned company has eight locations across Maine and New Hampshire. 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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