IndependentsJul 18, 2022
After Years of Being Open 7 Days a Week, Day’s Decides to Close on Sundays IndependentsOct 03, 2022
Day’s Jewelers Names New VP of Marketing
Long-time employee Nikia Levesque takes on the role as former owner Jeff Corey retires.
Nikia Levesque, who has worked for Day’s Jewelers since she was a teenager, has been appointed as the retailer’s new vice president of marketing.
Waterville, Maine—Day’s Jewelers has appointed Nikia Levesque as its new vice president of marketing.
Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.
She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.
Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.
“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.
Her favorite part of her job is helping customers celebrate life’s milestones, she said.
“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.
In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division.
Related stories will be right here …
Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.
She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.
Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.
“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.
Her favorite part of her job is helping customers celebrate life’s milestones, she said.
“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.
In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division.
The role was formerly held by Jeff Corey, who has headed into retirement.
Corey bought the business in 1988 alongside his wife, Kathy. They owned the company until November 2021, when the pair transferred ownership to its employees under an Employee Stock Ownership Plan.
Corey will continue to serve on the company’s board of directors.
“I first met Nikia when she was 16 at a mutual friend’s graduation celebration. I knew immediately she belonged on the Day’s team,” said Corey.
“It has been a true pleasure mentoring a woman with such passion and dedication to our brand. Retirement will be much easier for me knowing our marketing department is in such capable hands,” he said.
Day’s Jewelers appointed Julie Collins as its new vice president of merchandising in August following Kathy Korey’s retirement. David Gilman was named its new vice president of finance in March while Ann Arnold joined its board of directors in February.
The employee-owned company has eight locations across Maine and New Hampshire.
More on Independents
The Latest
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
