Independents

Day’s Jewelers Names New VP of Marketing

IndependentsOct 03, 2022

Day’s Jewelers Names New VP of Marketing

Long-time employee Nikia Levesque takes on the role as former owner Jeff Corey retires.

20221003_Nikia Levesque.jpg
Nikia Levesque, who has worked for Day’s Jewelers since she was a teenager, has been appointed as the retailer’s new vice president of marketing.
Waterville, Maine—Day’s Jewelers has appointed Nikia Levesque as its new vice president of marketing.

Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.

She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.

Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy. 

“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.

Her favorite part of her job is helping customers celebrate life’s milestones, she said.

“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.

In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division. 

 Related stories will be right here … 

The role was formerly held by Jeff Corey, who has headed into retirement.

Corey bought the business in 1988 alongside his wife, Kathy. They owned the company until November 2021, when the pair transferred ownership to its employees under an Employee Stock Ownership Plan.

Corey will continue to serve on the company’s board of directors.

“I first met Nikia when she was 16 at a mutual friend’s graduation celebration. I knew immediately she belonged on the Day’s team,” said Corey.

“It has been a true pleasure mentoring a woman with such passion and dedication to our brand. Retirement will be much easier for me knowing our marketing department is in such capable hands,” he said.

Day’s Jewelers appointed Julie Collins as its new vice president of merchandising in August following Kathy Korey’s retirement. David Gilman was named its new vice president of finance in March while Ann Arnold joined its board of directors in February.

The employee-owned company has eight locations across Maine and New Hampshire. 

The Latest

Benjamin Clymer and the Porsche Design x Hodinkee limited-edition watch
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—Hodinkee

The company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.

Gabrielle Grazi
MajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North America

The industry veteran is also the president-elect of the Women’s Jewelry Association.

Ray Griffiths Double Headed Snake Ring
CollectionsOct 04, 2024
Piece of the Week: Ray Griffiths’ ‘Double Headed Snake’ Ring

Slither into spooky season with this scary snake ring that boasts two heads with tsavorite eyes.

Article-Top-Image.jpg
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYC

This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.

 Hurricane Helene
Policies & IssuesOct 03, 2024
RJO, CERF+ Join Those Offering Hurricane Helene Relief to Affected Jewelers

Plus, how to apply for emergency funds and donate to recovery efforts.

Weekly QuizOct 03, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Forevermark store Mumbai India
SourcingOct 03, 2024
How India Became the World’s Second-Largest Market for Diamond Jewelry

A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.

Stock image of police cars with lights on
CrimeOct 03, 2024
Man Who Shared Spoils of $2.7M Smash-and-Grab on Social Media Pleads Guilty to Robbery Charge

Ladell Tharpe, 39, took part in a 2022 jewelry store robbery and then posted pictures of cash on Instagram with the text “Robbery Gang.”

1872x1052-Brought-to-you-By-Article-Image-Top (1).png
Brought to you by
Why You Can't Miss JA New York This Fall

Don't miss this one-stop-shop in October, curated with buyers’ needs in mind.

Sheryl Jones
MajorsOct 03, 2024
JA Appoints New Board Director

The trade organization welcomed Sheryl Jones to its board of directors for a three-year term.

Pandora chief marketing officer Berta de Pablos-Barbier
MajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 Years

New Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.

Assael earrings
TrendsOct 03, 2024
Amanda’s Style File: October’s Arrival

Transition to fall with this month’s birthstones of opal and tourmaline.

Dame Shirley Bassey’s
AuctionsOct 03, 2024
Dame Shirley Bassey’s Diamonds Are Ready for Their Encore

Sotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer Oct. 10 in Paris.

New Lightbox campaign with Emma Breschi
Lab-GrownOct 02, 2024
Lightbox Continues as a Brand, While Supplies Last?

The De Beers-owned lab-grown diamond company is rebranding and creating new collections, though its long-term future remains unclear.

Jane Goodall Brilliant Earth Campaign
CollectionsOct 02, 2024
Brilliant Earth Debuts Jane Goodall Collection

The collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.

Tom Brady and his diamond-set Audemars Piguet Royal Oak watch
AuctionsOct 02, 2024
The GOAT’s Stash: Watches Owned by Tom Brady Going Up for Auction

The sale includes the custom-made, diamond-set Audemars Piguet watch the QB wore for Netflix’s “The Roast of Tom Brady.”

Armenian Jewellers Association logo
Events & AwardsOct 02, 2024
AJA’s Design Competition Now Accepting Entries

The Armenian Jewellers Association is hosting its design competition for the second year, with winners showcasing at GemGenève in May 2025.

Retiring Signet Jewelers CEO Gina Drosos
MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to Retire

The jewelry retailer has named her successor and also will expand the role of Chief Financial Officer Joan Hilson.

Woman wearing many rings
MajorsOct 01, 2024
Kay Jewelers to Revamp Brand

The Signet Jewelers-owned banner has a new campaign and plans for store redesigns.

JV Insardi Solar Campaign
CollectionsOct 01, 2024
JV Insardi Inspires Curiosity in New Collection

Creative Director Jen Insardi brings a new take on classic gold bead designs to her “Solar” collection.

Stuller 2024 Milestone Anniversary Banquet
MajorsOct 01, 2024
Stuller Celebrates Long-Serving Employees

The manufacturer recognized several team members at its 2024 Milestone Anniversary Banquet.

Oscar Heyman emerald ring
AuctionsSep 30, 2024
Oscar Heyman Jewels, Paraíba Pieces Shine at Bonhams Auction

The single-owner collection sale, which took place in New York last week, achieved $4.8 million, with almost every lot finding a buyer.

Yvonne Leon Noeud Ring
TrendsSep 30, 2024
Amanda’s Style File: Dainty Delights

While statement pieces always shine, it’s time for everyday staples to be the star of the show.

Jewelers of America Fly-In
Policies & IssuesSep 30, 2024
JA Fly-In to DC Focuses on Russian Diamonds, Retail Crime

Jewelers of America leadership and members recently headed to D.C. to share the industry’s top concerns with lawmakers.

Graphic with headshots for My Next Question 2024 holiday season
Recorded WebinarsSep 27, 2024
Watch: Prepare to Shine This Holiday Season

Three members of JA's 2024 "20 Under 40" class join Amanda Gizzi and Lauren McLemore to share their tips for seasonal retail success.

Lalaounis Archaeological Revival Necklace
CollectionsSep 27, 2024
Piece of the Week: Lalaounis’ Necklace is an Archaeological Revival

The necklace, inspired by ancient artifacts, celebrates strength, endurance, and the natural world.

Woman wearing Rocksbox jewelry
MajorsSep 27, 2024
Signet-Owned E-Tailer Rocksbox to Launch on Amazon

Rocksbox is the first banner owned by Signet to sell its jewelry through the retail giant.

Black and white image of Bulova clock
EditorsSep 26, 2024
This New Bulova Documentary Is Perfect for History Buffs Like Me

“America Telling Time: 150 Years of Bulova” dives into the watchmaker’s storied past, from its ad campaigns to the first women’s wristwatch.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy