IndependentsJul 18, 2022
After Years of Being Open 7 Days a Week, Day’s Decides to Close on Sundays IndependentsOct 03, 2022
Day’s Jewelers Names New VP of Marketing
Long-time employee Nikia Levesque takes on the role as former owner Jeff Corey retires.
Nikia Levesque, who has worked for Day’s Jewelers since she was a teenager, has been appointed as the retailer’s new vice president of marketing.
Waterville, Maine—Day’s Jewelers has appointed Nikia Levesque as its new vice president of marketing.
Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.
She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.
Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.
“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.
Her favorite part of her job is helping customers celebrate life’s milestones, she said.
“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.
In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division.
Related stories will be right here …
Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.
She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.
Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.
“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.
Her favorite part of her job is helping customers celebrate life’s milestones, she said.
“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.
In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division.
The role was formerly held by Jeff Corey, who has headed into retirement.
Corey bought the business in 1988 alongside his wife, Kathy. They owned the company until November 2021, when the pair transferred ownership to its employees under an Employee Stock Ownership Plan.
Corey will continue to serve on the company’s board of directors.
“I first met Nikia when she was 16 at a mutual friend’s graduation celebration. I knew immediately she belonged on the Day’s team,” said Corey.
“It has been a true pleasure mentoring a woman with such passion and dedication to our brand. Retirement will be much easier for me knowing our marketing department is in such capable hands,” he said.
Day’s Jewelers appointed Julie Collins as its new vice president of merchandising in August following Kathy Korey’s retirement. David Gilman was named its new vice president of finance in March while Ann Arnold joined its board of directors in February.
The employee-owned company has eight locations across Maine and New Hampshire.
More on Independents
The Latest
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
