Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Jeweler lets clients take rings on a test run
Love Affair Diamonds in Gig Harbor, Wash. has launched a “Try Before You Buy” program, which lets prospective customers sample a setting before they decide if it’s the one they want.

Los Angeles--Love Affair Diamonds, a vintage jewelry retailer in Gig Harbor, Wash., has a new program that allows prospective customers to sample a setting before they decide if it’s the one they want.
The company kicked off its “Try Before You Buy” program, created in collaboration with jewelry designer Caysie van Bebber, this month.
Interested customers pay a refundable deposit and then are shipped a sample ring, or rings, for consideration. A pre-authorization of the replacement cost of the setting and a shipping charge is placed on the client’s card.
Rings are returned within three days of receipt date, following which the replacement cost is refunded. The client pays the shipping cost unless they decide to place an order.
A prospective client can request as many pieces as he or she would like to try out during the 72-hour trial period, though a deposit still is required for each, Love Affair Diamonds said.
The sample rings are set with genuine side diamonds but the center stones are not.
Love Affair said that upon order, the client can either choose their own stone from its antique diamond inventory or supply their own. Additionally, when they decide to buy, modifications will be made to the ring to accommodate the center stone choice and, of course, the client’s ring size.
“Try Before You Buy” will include a complete bridal collection, including bands. As soon as a new collection of designs is created, it will be added to the program’s portfolio, the company said.
Designs will be available in 18-karat gold and platinum. The settings start at about $1,800 for an 18-karat gold solitaire style without any side diamonds, to approximately $10,000 for a ring with up to 3 total carats of side diamonds.
Founded by Erica Derout, who left her career in finance after she discovered a love of loose antique diamonds and jewelry design, Love Affair Diamonds creates, designs, and restores antique pieces “with feminine flair and modern wearability.”
The Latest

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.


The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.




























