Lab-GrownJun 22, 2022
LVMH Luxury Ventures Sinks Money Into Lab-Grown Diamond Start-UpLab-GrownAug 04, 2022
Lab-Grown Diamond Co. Plasmability Partners with HRA Group
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s lab-grown diamonds in the market.
Pictured here are members of both the Plasmability and The HRA Group teams, from left to right: Sherri Basnett, Aaron Ariel, Itay Ariel, Bob Basnett, Ophir Stolov, and Bill Holber.
Austin, Texas—Lab-grown diamond producer Plasmability has entered into a strategic partnership with The HRA Group.
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.
Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.
All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said.
They will be distributed with a GIA certificate in both round and fancy shapes.
“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.
“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”
Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.
“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”
Related stories will be right here …
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.
Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.
All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said.
They will be distributed with a GIA certificate in both round and fancy shapes.
“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.
“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”
Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.
“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
