Lab-GrownJun 22, 2022
LVMH Luxury Ventures Sinks Money Into Lab-Grown Diamond Start-UpLab-GrownAug 04, 2022
Lab-Grown Diamond Co. Plasmability Partners with HRA Group
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s lab-grown diamonds in the market.
Pictured here are members of both the Plasmability and The HRA Group teams, from left to right: Sherri Basnett, Aaron Ariel, Itay Ariel, Bob Basnett, Ophir Stolov, and Bill Holber.
Austin, Texas—Lab-grown diamond producer Plasmability has entered into a strategic partnership with The HRA Group.
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.
Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.
All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said.
They will be distributed with a GIA certificate in both round and fancy shapes.
“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.
“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”
Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.
“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”
Related stories will be right here …
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.
Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.
All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said.
They will be distributed with a GIA certificate in both round and fancy shapes.
“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.
“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”
Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.
“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”
More on Lab-Grown
The Latest
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
