Lab-Grown

Lab-Grown Diamond Co. Plasmability Partners with HRA Group

Lab-GrownAug 04, 2022

Lab-Grown Diamond Co. Plasmability Partners with HRA Group

Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s lab-grown diamonds in the market.

Pictured here are members of both the Plasmability and The HRA Group teams, from left to right: Sherri Basnett, Aaron Ariel, Itay Ariel, Bob Basnett, Ophir Stolov, and Bill Holber.
Austin, Texas—Lab-grown diamond producer Plasmability has entered into a strategic partnership with The HRA Group.

Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.

Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.

All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said. 

They will be distributed with a GIA certificate in both round and fancy shapes. 

“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.

“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”

Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.

“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”

 Related stories will be right here … 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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