Lab-Grown Diamond Co. Plasmability Partners with HRA Group
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s lab-grown diamonds in the market.

Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.
Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.
All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said.
They will be distributed with a GIA certificate in both round and fancy shapes.
“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.
“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”
Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.
“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”
The Latest

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lecturers.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.


The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.




























