Lab-Grown Diamond Co. Plasmability Partners with HRA Group
Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s lab-grown diamonds in the market.

Through the collaboration, HRA will exclusively cut, polish, and distribute Plasmability’s diamonds in the market.
Plasmability said it’s now regularly growing 2- to 5-carat polished diamonds of D-F color and VVS clarity, with plans to increase sizes soon.
All the company’s lab-grown diamonds are produced in Austin, Texas, and don’t receive any post-growth HPHT treatment, it said.
They will be distributed with a GIA certificate in both round and fancy shapes.
“We are thrilled to have partnered with HRA to manufacture and distribute our diamonds. Their manufacturing and market expertise adds a tremendous amount of value to our business,” said Plasmability CEO and co-founder Bob Basnett.
“After years of work, it is extremely gratifying for our entire team to have our product distributed into the diamond and jewelry market. The feedback we have gotten has been remarkable and we are excited for this new chapter.”
Itay Ariel, executive director of HRA, said, “After years of watching the lab-grown diamond industry emerge, we have been very careful and thoughtful of how and if we will enter this market. When we met Plasmability’s incredible team and learned about their technology and vision, we knew we found the right partners.
“The response we received from industry veterans on the product has been exceptional. We are very excited about this partnership and bringing Plasmability’s diamonds to the market.”
The Latest

The wholesale collection features material from the Rock Creek mine in a variety of colors.

The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.

Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.


Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

More than 400 new pieces are featured in the supplier’s latest catalog.

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

Fasel discusses researching her new book, the most enduring engagement ring styles, and the diamond shape Taylor Swift will pick.

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

The trade show has added a new location to its fall line-up.