MajorsJul 29, 2022
Jewelers of America Elects 4 New Directors to Board IndependentsAug 03, 2022
Day’s Jewelers Announces New VP of Merchandising
Julie Collins succeeds Kathy Corey in the role.
Julie Collins is Day’s Jewelers new vice president of merchandising.
Waterville, Maine—When searching for its next VP of Merchandising, Day’s Jewelers looked within.
The retailer promoted Julie Collins to the role last month, succeeding Kathy Corey.
Corey and husband Jeff purchased Day’s Jewelers in 1988. She will continue to serve on the company’s board of directors.
Collins joined the company in 2002 as an office manager at the Auburn, Maine location.
She went on to work as office manager at the Manchester, New Hampshire location, then as manager of inventory operations at the company’s corporate office.
For 10 years, Collins worked in buying for various categories including gemstones, watches, gold, silver fashion, and giftware.
“Twenty years ago, I started working at Day’s knowing absolutely nothing about the jewelry business,” she said. “This is an amazing industry with so many people willing to share their knowledge and experience. I am very excited to lead our incredibly strong and experienced merchandising team.”
Collins will oversee the 10-person merchandising department, providing guidance and training.
The department handles product acquisition, quality control, distribution, and security.
Collins’ role puts her in charge of $15 million worth of inventory. She will maintain relationships with 200 gemstone and fine jewelry suppliers, including De Beers.
In her new VP role, she will work in the Waterville, Maine corporate office.
Kathy Corey said of her replacement, “Through the various positions she’s held, Julie has acquired a broad knowledge of Day’s Jewelers store operations and customer insight, especially in the areas of merchandising as inventory operations manager and as a fine jewelry buyer for the last 14 years.
“I’m extremely proud that one of our own employees was Day’s preferred choice as our new vice president of merchandising. Julie is well prepared to take on her new leadership role and adopt innovative ideas for the future of Day’s.”
Related stories will be right here …
The retailer promoted Julie Collins to the role last month, succeeding Kathy Corey.
Corey and husband Jeff purchased Day’s Jewelers in 1988. She will continue to serve on the company’s board of directors.
Collins joined the company in 2002 as an office manager at the Auburn, Maine location.
She went on to work as office manager at the Manchester, New Hampshire location, then as manager of inventory operations at the company’s corporate office.
For 10 years, Collins worked in buying for various categories including gemstones, watches, gold, silver fashion, and giftware.
“Twenty years ago, I started working at Day’s knowing absolutely nothing about the jewelry business,” she said. “This is an amazing industry with so many people willing to share their knowledge and experience. I am very excited to lead our incredibly strong and experienced merchandising team.”
Collins will oversee the 10-person merchandising department, providing guidance and training.
The department handles product acquisition, quality control, distribution, and security.
Collins’ role puts her in charge of $15 million worth of inventory. She will maintain relationships with 200 gemstone and fine jewelry suppliers, including De Beers.
In her new VP role, she will work in the Waterville, Maine corporate office.
Kathy Corey said of her replacement, “Through the various positions she’s held, Julie has acquired a broad knowledge of Day’s Jewelers store operations and customer insight, especially in the areas of merchandising as inventory operations manager and as a fine jewelry buyer for the last 14 years.
“I’m extremely proud that one of our own employees was Day’s preferred choice as our new vice president of merchandising. Julie is well prepared to take on her new leadership role and adopt innovative ideas for the future of Day’s.”
More on Independents
The Latest
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
