MajorsJul 29, 2022
Jewelers of America Elects 4 New Directors to Board IndependentsAug 03, 2022
Day’s Jewelers Announces New VP of Merchandising
Julie Collins succeeds Kathy Corey in the role.
Julie Collins is Day’s Jewelers new vice president of merchandising.
Waterville, Maine—When searching for its next VP of Merchandising, Day’s Jewelers looked within.
The retailer promoted Julie Collins to the role last month, succeeding Kathy Corey.
Corey and husband Jeff purchased Day’s Jewelers in 1988. She will continue to serve on the company’s board of directors.
Collins joined the company in 2002 as an office manager at the Auburn, Maine location.
She went on to work as office manager at the Manchester, New Hampshire location, then as manager of inventory operations at the company’s corporate office.
For 10 years, Collins worked in buying for various categories including gemstones, watches, gold, silver fashion, and giftware.
“Twenty years ago, I started working at Day’s knowing absolutely nothing about the jewelry business,” she said. “This is an amazing industry with so many people willing to share their knowledge and experience. I am very excited to lead our incredibly strong and experienced merchandising team.”
Collins will oversee the 10-person merchandising department, providing guidance and training.
The department handles product acquisition, quality control, distribution, and security.
Collins’ role puts her in charge of $15 million worth of inventory. She will maintain relationships with 200 gemstone and fine jewelry suppliers, including De Beers.
In her new VP role, she will work in the Waterville, Maine corporate office.
Kathy Corey said of her replacement, “Through the various positions she’s held, Julie has acquired a broad knowledge of Day’s Jewelers store operations and customer insight, especially in the areas of merchandising as inventory operations manager and as a fine jewelry buyer for the last 14 years.
“I’m extremely proud that one of our own employees was Day’s preferred choice as our new vice president of merchandising. Julie is well prepared to take on her new leadership role and adopt innovative ideas for the future of Day’s.”
Related stories will be right here …
The retailer promoted Julie Collins to the role last month, succeeding Kathy Corey.
Corey and husband Jeff purchased Day’s Jewelers in 1988. She will continue to serve on the company’s board of directors.
Collins joined the company in 2002 as an office manager at the Auburn, Maine location.
She went on to work as office manager at the Manchester, New Hampshire location, then as manager of inventory operations at the company’s corporate office.
For 10 years, Collins worked in buying for various categories including gemstones, watches, gold, silver fashion, and giftware.
“Twenty years ago, I started working at Day’s knowing absolutely nothing about the jewelry business,” she said. “This is an amazing industry with so many people willing to share their knowledge and experience. I am very excited to lead our incredibly strong and experienced merchandising team.”
Collins will oversee the 10-person merchandising department, providing guidance and training.
The department handles product acquisition, quality control, distribution, and security.
Collins’ role puts her in charge of $15 million worth of inventory. She will maintain relationships with 200 gemstone and fine jewelry suppliers, including De Beers.
In her new VP role, she will work in the Waterville, Maine corporate office.
Kathy Corey said of her replacement, “Through the various positions she’s held, Julie has acquired a broad knowledge of Day’s Jewelers store operations and customer insight, especially in the areas of merchandising as inventory operations manager and as a fine jewelry buyer for the last 14 years.
“I’m extremely proud that one of our own employees was Day’s preferred choice as our new vice president of merchandising. Julie is well prepared to take on her new leadership role and adopt innovative ideas for the future of Day’s.”
More on Independents
The Latest
MajorsNov 21, 2025
Natural Diamond Council Names New CEOAmber Pepper’s main focus will be on digital innovation and engaging younger consumers.
SourcingNov 21, 2025
De Beers’ Branded, Traceable Diamonds Roll Out to 19 Retailers Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.
CollectionsNov 21, 2025
Piece of the Week: Melissa Kaye’s ‘Rocky Infinity’ NecklaceThe lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
AuctionsNov 20, 2025
Vanderbilt Jewels Shine at Phillips Sale, Pink Diamond WithdrawnA 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.
Weekly QuizNov 20, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsNov 20, 2025
Rebecca Rau Jewels Debuts With ‘Then & Now’ CollectionRau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.
Policies & IssuesNov 20, 2025
RJC Names New Executive DirectorFormer De Beers sustainability leader Purvi Shah will take over the role in February 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
WatchesNov 20, 2025
LVMH Takes Minority Stake in Citizen Group-Owned Movement Maker La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.
GradingNov 20, 2025
Julia Griffith Joins SSEF as Head of EducationShe previously taught at Gem-A and is the founder of The Gem Academy.
CollectionsNov 19, 2025
Larkspur & Hawk Celebrates 25 Years With Helena Bonham Carter CampaignThe British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.
TechnologyNov 19, 2025
Google Has a New Form for Reporting ‘Review Bombing’ Attacks Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.
TrendsNov 19, 2025
Midas Chain Releases 2025 Holiday Style GuideThe jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.
Events & AwardsNov 18, 2025
NYC Jewelry Week 2025: 12 Must-See EventsWith more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.
MajorsNov 18, 2025
Lugano Diamonds Files for Bankruptcy, Looking for BuyerThe Chapter 11 filing follows the resignation of CEO Moti Ferder, who stepped down after an investigation into the company’s finances.
Events & AwardsNov 18, 2025
A Giant, Bejeweled Moldy Berry Is on Display in LAThe artwork is part of an exhibition featuring works by Kathleen Ryan, an artist known for her gemstone-studded rotting fruit sculptures.
SourcingNov 18, 2025
Another Diamond Company CEO Steps DownMark Wall, president and CEO of Canadian mining company Mountain Province Diamonds, will vacate his position next month.
CrimeNov 17, 2025
Police Searching for 2 Suspects in Murder of Father, Son Jewelers Faustino Alamo Dominguez and his son, 25-year-old Luis Angel Alamo, were gunned down following an armed robbery at their jewelry store.
GradingNov 17, 2025
IGI Announces New President of North AmericaTiffany & Co. veteran Jeffrey Bennett has stepped into the role.
MajorsNov 17, 2025
Look Inside Robbins Brothers Fine Jewelers’ New Pasadena FlagshipThe showroom is located in a historic 1920s building in the Playhouse District.
Policies & IssuesNov 14, 2025
U.S., Switzerland Reach Deal That Drops Tariff to 15%The Swiss government announced the deal, which cuts the tax on Swiss imports by more than half, on social media Friday morning.
AuctionsNov 14, 2025
Napoleon’s Diamond Brooch Blows Away Auction Estimates A buyer paid $4.4 million for the piece, which Napoleon wore on his hat for special occasions and left behind when he fled Waterloo.
FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
CollectionsNov 14, 2025
Piece of the Week: Silvia Furmanovich’s ‘Butterflies in Flight’ Jewelry BoxFurmanovich designed the box to hold Mellerio’s “Color Queen,” a high jewelry collection consisting of 10 rings.
Events & AwardsNov 14, 2025
JCK Names New Event DirectorJennifer Hopf, who has been with JCK since 2022, will lead the execution of the long-running jewelry trade show.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
MajorsNov 13, 2025
Vahan Jewelry Founder Leon ‘Sacha’ Der Calousdian Dies at 85The third-generation jeweler is remembered as a passionate creative with a love of art, traveling and sailboat racing.
