Day’s Jewelers Announces New VP of Merchandising
Julie Collins succeeds Kathy Corey in the role.

The retailer promoted Julie Collins to the role last month, succeeding Kathy Corey.
Corey and husband Jeff purchased Day’s Jewelers in 1988. She will continue to serve on the company’s board of directors.
Collins joined the company in 2002 as an office manager at the Auburn, Maine location.
She went on to work as office manager at the Manchester, New Hampshire location, then as manager of inventory operations at the company’s corporate office.
For 10 years, Collins worked in buying for various categories including gemstones, watches, gold, silver fashion, and giftware.
“Twenty years ago, I started working at Day’s knowing absolutely nothing about the jewelry business,” she said. “This is an amazing industry with so many people willing to share their knowledge and experience. I am very excited to lead our incredibly strong and experienced merchandising team.”
Collins will oversee the 10-person merchandising department, providing guidance and training.
The department handles product acquisition, quality control, distribution, and security.
Collins’ role puts her in charge of $15 million worth of inventory. She will maintain relationships with 200 gemstone and fine jewelry suppliers, including De Beers.
In her new VP role, she will work in the Waterville, Maine corporate office.
Kathy Corey said of her replacement, “Through the various positions she’s held, Julie has acquired a broad knowledge of Day’s Jewelers store operations and customer insight, especially in the areas of merchandising as inventory operations manager and as a fine jewelry buyer for the last 14 years.
“I’m extremely proud that one of our own employees was Day’s preferred choice as our new vice president of merchandising. Julie is well prepared to take on her new leadership role and adopt innovative ideas for the future of Day’s.”
The Latest

At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.


Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.