Events & AwardsJun 21, 2022
24 Karat Club of Southern California Will Honor These Industry LeadersMajorsJul 29, 2022
Jewelers of America Elects 4 New Directors to Board
Joseph Corey, Krystle Craycraft, Sue Hopeman, and Sherry Smith will each serve three-year terms on the board.
PHOTO New Jewelers of America board member Joseph Corey is president of Day’s Jewelers.
PHOTO Krystle Craycraft is senior vice president of marketing at Jewelers Mutual Group.
PHOTO Sue Hopeman is vice president of merchandising at Robbins Brothers Jewelers.
PHOTO Sherry Smith is director of business development at The Edge Retail Academy.
New York—Jewelers of America elected four new directors to its board at its annual general meeting, held this week in New York.
Members of the JA board advise the organization on its strategic direction and share the organization’s goal to ensure the jewelry industry’s continued success.
Each new director will serve a three-year term. They are as follows.
Joseph Corey, president of Day’s Jewelers, Scarborough, Maine
Corey oversees all operations for eight-store New England chain Day’s Jewelers. The third generation of Coreys to work at the store, he officially joined the company in 2006 as a service specialist and was named president in 2021. Corey also serves on the advisory board for the JCK Las Vegas show and the Jewelers for Children board of directors.
Krystle Craycraft, senior vice president of marketing at Jewelers Mutual Group, Dallas, Texas
Craycraft leads enterprise marketing, creative, and digital at Jewelers Mutual. Her background is in retail and e-commerce with expertise developing growth and marketing strategies for startups and established companies, including Neiman Marcus Group and J.Crew Group.
Sue Hopeman, vice president of merchandising at Robbins Brothers Jewelers, Azusa, California
Hopeman grew up in the retail industry. Her experience in the jewelry industry spans 14 years, including seven years at Zales. She graduated from Dickinson College in Carlisle, Pennsylvania and earned her MBA at the University of Texas, Dallas.
Sherry Smith, director of business development at The Edge Retail Academy, Omaha, Nebraska
Smith has 20 years of experience as principal partner in two retail jewelry stores. Her leadership qualities encompass the myriad disciplines of operating an independent retail business in both robust and challenging economic environments. Smith is also a regular contributor to National Jeweler.
“It is an honor to welcome these four talented individuals to the Jewelers of America board of directors,” said JA Chair Bob Moeller.
“I know they will be committed to serving Jewelers of America’s mission and help JA provide services and resources that its members need to stay successful.”
Moeller leads JA’s executive committee, which consists of: Coleman Clark, BC Clark Jewelers, chair-elect; Matthew Rosenheim, Tiny Jewel Box, vice chair; Elise Greenberg, Greenberg’s Jewelers, treasurer; Karen Goracke, Borsheims, secretary; and Holly Wesche, Wesche Jewelers, immediate past chair.
A full list of the organization’s board of directors is available on the JA website.
National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015. The two organizations act independently of each other.
More on Majors
The Latest
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu BoutiqueThe store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
