Majors

Jewelers of America Elects 4 New Directors to Board

MajorsJul 29, 2022

Jewelers of America Elects 4 New Directors to Board

Joseph Corey, Krystle Craycraft, Sue Hopeman, and Sherry Smith will each serve three-year terms on the board.

Krystle Craycraft is senior vice president of marketing at Jewelers Mutual Group.
Sue Hopeman is vice president of merchandising at Robbins Brothers Jewelers.
Sherry Smith is director of business development at The Edge Retail Academy.
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New York—Jewelers of America elected four new directors to its board at its annual general meeting, held this week in New York. 
 
Members of the JA board advise the organization on its strategic direction and share the organization’s goal to ensure the jewelry industry’s continued success. 
 
Each new director will serve a three-year term. They are as follows.
 
Joseph Corey, president of Day’s Jewelers, Scarborough, Maine
Corey oversees all operations for eight-store New England chain Day’s Jewelers. The third generation of Coreys to work at the store, he officially joined the company in 2006 as a service specialist and was named president in 2021. Corey also serves on the advisory board for the JCK Las Vegas show and the Jewelers for Children board of directors. 
 
Krystle Craycraft, senior vice president of marketing at Jewelers Mutual Group, Dallas, Texas
Craycraft leads enterprise marketing, creative, and digital at Jewelers Mutual. Her background is in retail and e-commerce with expertise developing growth and marketing strategies for startups and established companies, including Neiman Marcus Group and J.Crew Group.
 
Sue Hopeman, vice president of merchandising at Robbins Brothers Jewelers, Azusa, California 
Hopeman grew up in the retail industry. Her experience in the jewelry industry spans 14 years, including seven years at Zales. She graduated from Dickinson College in Carlisle, Pennsylvania and earned her MBA at the University of Texas, Dallas.
 
Sherry Smith, director of business development at The Edge Retail Academy, Omaha, Nebraska 
Smith has 20 years of experience as principal partner in two retail jewelry stores. Her leadership qualities encompass the myriad disciplines of operating an independent retail business in both robust and challenging economic environments. Smith is also a regular contributor to National Jeweler.

 Related stories will be right here … 

“It is an honor to welcome these four talented individuals to the Jewelers of America board of directors,” said JA Chair Bob Moeller. 
 
“I know they will be committed to serving Jewelers of America’s mission and help JA provide services and resources that its members need to stay successful.” 
 
Moeller leads JA’s executive committee, which consists of: Coleman Clark, BC Clark Jewelers, chair-elect; Matthew Rosenheim, Tiny Jewel Box, vice chair; Elise Greenberg, Greenberg’s Jewelers, treasurer; Karen Goracke, Borsheims, secretary; and Holly Wesche, Wesche Jewelers, immediate past chair. 
 
A full list of the organization’s board of directors is available on the JA website.
 
National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015. The two organizations act independently of each other.
 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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