Get-Diamonds Launches Augmented Reality Tool, ‘Virtual Hand’
It allows users to virtually try on diamond rings.
“Virtual Hand,” created for retailers to offer as a service for customers, lets users take a picture of their hand and then “try on” rings with various sizes, cuts, and settings.
The first, basic level of interaction with the AR tool is open to all users, Get-Diamonds said.
The second level will be open only to registered users. It will enable them to virtually try on actual stones from Get-Diamonds listings, in rings as well as earrings and other jewelry.
The AR tool is the result of a partnership with Inova Diamonds, which said that a later stage Virtual Hand will offer full 3-D technology, including “realistic diamond and gold reflection and diamond rotation.”
There was a soft launch of Virtual Hand during the recent JCK Las Vegas show.
For more information, visit Get-Diamonds.com.
“Virtual Hand offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate,” Get-Diamonds Executive Director Eyal Shirazy said. “The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”
The World Federation of Diamond Bourses founded Get-Diamonds in April 2020.
The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and continues to expand its presence in the U.S. market.
Profits generated by the marketplace are invested in projects that benefit the industry, like generic diamond marketing.
The Latest

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.


The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”























