Get-Diamonds Launches Augmented Reality Tool, ‘Virtual Hand’
It allows users to virtually try on diamond rings.
“Virtual Hand,” created for retailers to offer as a service for customers, lets users take a picture of their hand and then “try on” rings with various sizes, cuts, and settings.
The first, basic level of interaction with the AR tool is open to all users, Get-Diamonds said.
The second level will be open only to registered users. It will enable them to virtually try on actual stones from Get-Diamonds listings, in rings as well as earrings and other jewelry.
The AR tool is the result of a partnership with Inova Diamonds, which said that a later stage Virtual Hand will offer full 3-D technology, including “realistic diamond and gold reflection and diamond rotation.”
There was a soft launch of Virtual Hand during the recent JCK Las Vegas show.
For more information, visit Get-Diamonds.com.
“Virtual Hand offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate,” Get-Diamonds Executive Director Eyal Shirazy said. “The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”
The World Federation of Diamond Bourses founded Get-Diamonds in April 2020.
The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and continues to expand its presence in the U.S. market.
Profits generated by the marketplace are invested in projects that benefit the industry, like generic diamond marketing.
The Latest

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.


“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.






















