TechnologyJul 14, 2022
Virtual Diamond Boutique Is the First to Launch JBT’s New APITechnologyJul 21, 2022
Get-Diamonds Launches Augmented Reality Tool, ‘Virtual Hand’
It allows users to virtually try on diamond rings.
Get-Diamonds’ new AR tool, “Virtual Hand,” lets users see how a potential diamond ring would look on their hand.
Antwerp, Belgium—Business-to-business online marketplace Get-Diamonds has launched a new augmented reality tool allowing users to virtually try on diamond rings.
“Virtual Hand,” created for retailers to offer as a service for customers, lets users take a picture of their hand and then “try on” rings with various sizes, cuts, and settings.
The first, basic level of interaction with the AR tool is open to all users, Get-Diamonds said.
The second level will be open only to registered users. It will enable them to virtually try on actual stones from Get-Diamonds listings, in rings as well as earrings and other jewelry.
The AR tool is the result of a partnership with Inova Diamonds, which said that a later stage Virtual Hand will offer full 3-D technology, including “realistic diamond and gold reflection and diamond rotation.”
There was a soft launch of Virtual Hand during the recent JCK Las Vegas show.
For more information, visit Get-Diamonds.com.
“Virtual Hand offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate,” Get-Diamonds Executive Director Eyal Shirazy said. “The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”
The World Federation of Diamond Bourses founded Get-Diamonds in April 2020.
The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and continues to expand its presence in the U.S. market.
Profits generated by the marketplace are invested in projects that benefit the industry, like generic diamond marketing.
Related stories will be right here …
“Virtual Hand,” created for retailers to offer as a service for customers, lets users take a picture of their hand and then “try on” rings with various sizes, cuts, and settings.
The first, basic level of interaction with the AR tool is open to all users, Get-Diamonds said.
The second level will be open only to registered users. It will enable them to virtually try on actual stones from Get-Diamonds listings, in rings as well as earrings and other jewelry.
The AR tool is the result of a partnership with Inova Diamonds, which said that a later stage Virtual Hand will offer full 3-D technology, including “realistic diamond and gold reflection and diamond rotation.”
There was a soft launch of Virtual Hand during the recent JCK Las Vegas show.
For more information, visit Get-Diamonds.com.
“Virtual Hand offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate,” Get-Diamonds Executive Director Eyal Shirazy said. “The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”
The World Federation of Diamond Bourses founded Get-Diamonds in April 2020.
The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and continues to expand its presence in the U.S. market.
Profits generated by the marketplace are invested in projects that benefit the industry, like generic diamond marketing.
Editors' Picks
Sponsored by
More on Technology
The Latest
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
