Technology

Graff’s Ransomware Payment Not an Unusual Move, Expert Says

TechnologyJul 12, 2022

Graff’s Ransomware Payment Not an Unusual Move, Expert Says

The high-end jeweler reportedly paid a $7.5 million ransom to a group of hackers and is suing its insurance company to cover the loss.

2022_Cyber-security.jpg
London—Graff Diamonds reportedly paid a $7.5 million ransom in Bitcoin to the hackers responsible for a ransomware attack on its systems last fall, a decision that is not unusual for large companies today, one expert says.

Ransomware is malware that uses encryption to hold a victim’s system or personal data hostage, basically, and demands payment to get them back.

Following the attack on Graff, Conti, the group that took credit for it, leaked data about the brand’s clients, such as their names and, potentially, their home addresses.

Graff counts many high-end clients and celebrities as customers, and the data breach included leaked data about the royal families in Saudi Arabia, the United Arab Emirates, and Qatar, prompting Conti to issue an apology to the families involved, an unusual move for the group.

Conti threatened to leak more of Graff’s data if the ransom wasn’t paid.

Though it tried to avoid paying, the high-end jeweler eventually offered $7.5 million, half the original ransom amount, and Conti accepted, according to Bloomberg, which broke the story. The jeweler paid in Bitcoin. 

Graff is also suing its insurance company, The Travelers Companies Inc., in a London court for the losses, arguing that its policy should cover the ransom payment. 

“The criminals threatened targeted publication of our customers’ private purchases. We were determined to take all possible steps to protect their interests and so negotiated a payment that successfully neutralized that threat,” a Graff spokesperson told National Jeweler. 

“Regrettably, these commercial decisions are all too common these days. Insurers know this, which is why we are extremely frustrated and disappointed by Travelers’ attempt to avoid settlement of this insured risk. They have left us with no option but to bring these recovery proceedings at the High Court.”

The Travelers Companies did not respond to a request for comment by press time.

 Related stories will be right here … 

Shayne Caffrey, marketing manager and cybersecurity awareness training lead for LeeShanok Network Solutions, echoed what Graff Diamonds said it its statement—ransom payouts like this are fairly common today.

“Deciding whether to pay the ransom is a cost/benefit analysis. It can make a lot of sense to pay up when you can’t safely restore from a backup,” he said in an email to National Jeweler.

Once a business does decide to pay, it becomes a negotiation, going back and forth on price like in any deal until it becomes worth it for both sides. 

“In this case, the initial $15 million demand may not have been worth it, but $7.5 million was,” Caffrey said. “Hackers would rather get something than nothing. This calculated approach means ransoms get paid more often than any of us would like.”

He also noted there’s rarely a guarantee that hackers will unencrypt the data even once the ransom is paid.

Caffey offered businesses two recommendations to reduce the chances of becoming a victim of cybercrime.

The first is to require every employee to undergo cybersecurity awareness training annually, with a particular focus on phishing prevention.

According to IBM, 95 percent of breaches result from human error, and the only way to fix that is through education, he noted.

But rather than using the common online training modules, Caffrey suggested bringing in a cybersecurity expert to deliver a live training, either in-person or virtually.

“In my experience, those trainings are much stickier.”

The second tip is to create a strong Backup and Disaster Recovery (BCDR) Strategy.

“Implementing these strategies can seem expensive on the surface, but they are often a fraction of the cost of paying a ransom, or even paying increased insurance premiums after a breach,” Caffrey said.

“Plus, it feels a lot better to restore your environment to a pre-ransomware instance than to reward the hackers by paying a ransom.”

More tips businesses can use to protect themselves from the Jewelers Security Alliance can be found in National Jeweler’s original story reporting on the Graff attack.

The Latest

Simon G CEO Zaven Ghanimian
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry Design

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America logo
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Robert Pattinson Jaeger-LeCoultre
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Sydney Evan Little Love Open Coin Fixed Necklace
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New Collections

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Weekly QuizSep 03, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of a gavel
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi Scheme

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Arnaud Michon
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of Americas

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

Glitter in the Grove Logo
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

Stainless steel Patek Philippe Calatrava watch
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry Box

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal Problem

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Charlotte Fournet and Krizia Cucurachi
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOs

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

Anne Marie Shulman
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA Global

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Photo of one of the suspects in theft of Queen Nazli’s necklace from MAK museum
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

Ethiopian paraiba tourmaline
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in Ethiopia

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

Levinger & Bissenger silver floral pendant
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

Catbird First Men’s Collection Worn Well
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry Collection

The “Worn Well” collection is Catbird's take on classic men's jewelry.

Buddha Mama Butterfly Necklace
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

Gareth Penny
SourcingAug 28, 2026
Gareth Penny to Give Opening Speech at CIBJO Centenary Congress

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

Day’s Jewelers store in Salem New Hampshire
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace Awards

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Jessica McCormack South Coast Plaza California Store Exterior
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast Store

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

Kate Spade Movado watches
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in Watches

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

Retrouvaí flying pig signet ring
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale Report

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy