This Jeweler Is Celebrating 40 Years With 40 Days of Giveaways
Continental Diamond in Minneapolis is awarding a total of $25,000 in prizes via daily sweepstakes.

The Minneapolis jeweler just launched a “40 Days of Giveaways” promotion, doling out prizes valued at a combined total of $25,000.
Starting Monday through Aug. 5, visitors to its website can enter a daily sweepstakes. The jeweler will award a prize every day for 40 days.
Prizes range from jewelry and watches to gift cards that can be used at other local small businesses.
The grand prize is an engagement ring and wedding band set valued at more than $8,000.
There is no purchase necessary to enter the sweepstakes. The rules and additional details are available on the Continental Diamond website.
“Since its inception, Continental Diamond has paved a new path in the Minnesota jewelry scene, offering an incredible selection of diamonds, engagement rings, fashion-forward jewelry, watches and gifts,” said the company.
Jimmy and Helain Pesis opened Continental Diamond, with a shared vision of creating a welcoming environment for customers to browse fine jewelry and watches.
Minnesota Bride Magazine has named it the state’s “Best Jeweler” 12 years in a row.
The store will also host an in-store celebration from August 4-5, with treats for customers as well as discounts up to 50 percent off.
The Latest

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.


The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

Our Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.

The 24-piece watch collection is set to debut in spring 2027.

Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.

The reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.

McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.

The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.

The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.

The MJSA Education Foundation’s scholarships support students pursuing jewelry careers.

The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
























