SourcingMay 26, 2022
Q&A: Deciphering De Beers’ Blockchain PlatformSourcingJun 23, 2022
Rough Diamond Sales Rise Again for De Beers
Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.
De Beers Group reported rough diamond sales of $650 million in June, up from $477 million in roughly the same period in 2021 and $604 million in May. (©De Beers Group/Photo credit: Ben Perry @ Armoury Films)
Gaborone, Botswana—De Beers Group’s rough diamond sales jumped 36 percent year-over-year in June, with the company attributing the increase to continued demand for diamond jewelry in the U.S. market.
De Beers reported Wednesday that sales of rough diamonds to sightholders and auction clients totaled $650 million in its fifth sales cycle of the year (June 6-21), compared with $477 million in roughly the same period last year.
Month-over-month, sales are up 8 percent from $604 million.
Year-to-date, De Beers’ rough diamond sales have totaled $3.13 billion and are now pacing 24 percent ahead of last year ($2.53 billion), up from 21 percent last month.
CEO Bruce Cleaver said diamond jewelry continues to perform well in the U.S. market, a trend reinforced by the positive sentiment in the trade following a busy and, many say, lucrative JCK Las Vegas show.
“The continued strength of U.S. demand for diamond jewelry and the gradual reopening of retail outlets in China following COVID-19-related lockdowns have supported the sales momentum of De Beers Group’s rough diamonds in the fifth sales cycle of the year,” he said.
Also helping to boost De Beers 2022 sales are the sanctions placed on Alrosa in light of Russia’s ongoing war in Ukraine, analysts have noted.
While the sentiment coming out of the Las Vegas trade shows largely is positive, the most recent reports about U.S. diamond and jewelry sales are mixed.
In its SpendingPulse report released June 14, MasterCard had jewelry sales increasing 22 percent year-over-year, and up 65 percent when compared with May 2019, pre-pandemic.
According to Mastercard SpendingPulse, US jewelry sales leaped 22% YoY in May. I doubt that growth against a fantastic 2021. Our data shows a 1.1% growth in jewelry and a 4.4% decline in diamonds.
— Edahn Golan (@edahn) June 16, 2022
That said, it's worth checking out.https://t.co/Gmh9KwPibc
In a tweet, diamond industry analyst Edahn Golan called into question MasterCard’s bullish report, particularly as 2022 sales are up against a “fantastic” 2021.
In an article on his own website on diamond sales, Golan cited data from Tenoris showing diamond unit sales in the U.S. were down 24 percent year-over-year in May and declined from the previous month, which is unusual since diamond sales usually rise in May due to Mother’s Day.
“The expected cool-down [in diamond sales] is here,” he wrote. “This was not only expected, but also reasonable considering the rising cost of fuel, housing, and household products, along with the tanking stock market.”
It is not “the end of the world,” he wrote, “but it is the end of a wild ride, at least for now.”
Golan also noted a decline in sales of engagement rings set with natural diamonds but rising interest in lab-grown diamonds among U.S. consumers, particularly for engagement rings.
More on Sourcing
The Latest
Events & AwardsJun 05, 2025
The 12 Fresh Faces in Couture’s Design AtelierDiscover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.
Events & AwardsJun 05, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
MajorsJun 05, 2025
Platinum Guild International Updates Leadership TeamTwo existing executives have been given new roles.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
Events & AwardsJun 05, 2025
Zillion Announces 'Women in STEM' Scholarship RecipientMeredith Tiderington, an electrical engineering student, was selected for the award.
Weekly QuizJun 05, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownJun 04, 2025
GIA Reverting to More General Terminology for Lab-Grown DiamondsIt will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”
Events & AwardsJun 04, 2025
As JCK Talks Returns, Don’t Miss These 12 SessionsFrom design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
CrimeJun 04, 2025
10 Safety Tips for the Las Vegas Shows The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.
MajorsJun 04, 2025
Amy Curran Promoted at Hill & Co.Her new role is director of strategic initiatives.
CollectionsJun 03, 2025
In Her Latest Collection, Viviana Langhoff Is Leaning Into GoldThe designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.
FinancialsJun 03, 2025
Signet Jewelers Sees Turnaround in Q1 With Sales Ticking Up 2%On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.
SurveysJun 03, 2025
Consumer Confidence Improves in May The index partially rebounded after months of decline, due in part to the U.S.-China deal to temporarily reduce import tariffs.
CollectionsJun 03, 2025
Dakota Johnson Is Roberto Coin’s New Brand AmbassadorThe actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.
GradingJun 03, 2025
Mason-Kay Jade Adds ‘Fei Cui’ to Jade ReportsThe company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
