WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
IndependentsFeb 29, 2016
Retailer does a diamond take on Apple Watch
One independent jeweler has gotten into the holiday spirit by adding a blinged-out version of Apple’s smartwatch to its gift guide.
The Diamond iWatch from Mervis Diamond Importers, featuring more than 15 carats of diamonds and set in 18-karat rose gold ($30,150)
Washington--Though Apple remains mum on distribution plans for its Apple Watch, one independent jeweler has gotten into the holiday spirit by adding a blinged-out version of the smartwatch to its gift guide.
The idea of a stone-enhanced version of the smartwatch arose when Mervis Diamond Importers wanted to make its gift book for the season that was a balance between classic pieces, like diamond studs and tennis bracelets, and “wow” pieces to pull people in to, hopefully, end up purchasing the classics, said Jonathan Mervis, the store’s chief growth officer.
So, based on the information Apple has released about Apple Watch, the Washington, D.C. retailer created a photo rendering of the smartwatch in 18-karat rose gold with a band covered in diamonds.
RELATED CONTENT: 5 facts about Apple Watch
The rendering of the “Diamond iWatch”--as the store is calling it to avoid any trademark issues with Apple, Mervis said--features eight rows of round brilliant-cut diamonds set in a shared-prong tennis bracelet design. It has more than 15 carats of diamonds, E/F in color and VS1/VS2 in clarity.
Though prices will vary based on the metal chosen as well as the quality of the diamonds, as Mervis is open to customizing the piece according to what the buyer wants, the retail price for this version is $30,150.
Once the Apple Watch is actually released and the retailer can buy a few, it will customize iWatches for its customers, Mervis said.
Currently, Apple has not released any details about where it will be selling its smartwatch, but Mervis said that even if the store doesn’t become an authorized seller of the Apple Watch, it will go to a retailer that is and purchase a select amount to set with diamonds and sell as the “Diamond iWatch.”
The first run of production will be extremely limited.
“My goal is to make five to 10 in this production,” he said, adding that the second edition might be different, depending on what Apple does as it updates its smartwatch and how Mervis opts to vary its product to ensure exclusivity with each version.
The retailer is not yet accepting pre-payments for the watch but has posted it on its website to gauge interest via pre-orders.
Mervis said that the Diamond iWatch is garnering attention from all over the world, including from a number of buyers in the Middle East. Pre-orders are
Editors' Picks
Sponsored by
expected to ship in June 2015.
More on Independents
The Latest
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
