MajorsAug 04, 2021
Piercing Pagoda Has a New NameMajorsJun 03, 2022
Banter by Piercing Pagoda Names Tierra Whack as Creative Director
The Grammy-nominated rapper also created a capsule collection alongside designer Malyia McNaughton.
Banter by Piercing Pagoda has named rapper Tierra Whack as its first creative director.
Dallas—Banter by Piercing Pagoda has named Grammy-nominated rapper, songwriter, and artist Tierra Whack as its first creative director.
Whack received her first Grammy nomination for her video “Mumbo Jumbo” in 2019 and was named an XXL Freshman as part of a list of the year’s hottest artists compiled by hip hop magazine XXL.
She has been featured on Apple’s “Up Next” program and in Teen Vogue.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, president of Banter by Piercing Pagoda.
“Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
Whack, known for her creativity and bold lyricism, is a natural fit as the banner looks to appeal to Gen Z and millennial customers.
It rebranded itself as Banter by Piercing Pagoda in August 2021, having been known as Piercing Pagoda for more than 50 years, shifting its focus to helping customers express their individuality through jewelry and piercings.
“As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people,” said the company.
Whack’s approach to the newly created role, which she will hold for one year, will be documented through a content series, shared via the banner’s social media.
Banter released the series’ first of five episodes Thursday on its YouTube channel.
Related stories will be right here …
Whack received her first Grammy nomination for her video “Mumbo Jumbo” in 2019 and was named an XXL Freshman as part of a list of the year’s hottest artists compiled by hip hop magazine XXL.
She has been featured on Apple’s “Up Next” program and in Teen Vogue.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, president of Banter by Piercing Pagoda.
“Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
Tierra Whack, the new creative director for Banter by Piercing Pagoda, will launch her own capsule collection in July.
Whack, known for her creativity and bold lyricism, is a natural fit as the banner looks to appeal to Gen Z and millennial customers.
It rebranded itself as Banter by Piercing Pagoda in August 2021, having been known as Piercing Pagoda for more than 50 years, shifting its focus to helping customers express their individuality through jewelry and piercings.
“As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people,” said the company.
Whack’s approach to the newly created role, which she will hold for one year, will be documented through a content series, shared via the banner’s social media.
Banter released the series’ first of five episodes Thursday on its YouTube channel.
“I’m excited to be the first-ever creative director for Banter by Piercing Pagoda and give a unique spin on what jewelry means to me,” said Whack.
Her fans have been a source of inspiration, she said, noting how she and her fan base celebrate creativity.
“I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life.”
Whack also teamed up with jewelry designer Malyia McNaughton of Made by Malyia, a member of the Black in Jewelry Coalition, to create a capsule collection.
The Tierra Whack collection includes one necklace, two bracelets, seven earrings, five charms, and a ring available in every letter of the alphabet.
Whack chose symbols meaningful to her, including wings and music notes.
The pieces, available in 10-karat and plated gold, range in price from $55 to $1,750.
The collection will be available July 12 at Banter locations and on its website.
Her fans have been a source of inspiration, she said, noting how she and her fan base celebrate creativity.
“I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life.”
Whack also teamed up with jewelry designer Malyia McNaughton of Made by Malyia, a member of the Black in Jewelry Coalition, to create a capsule collection.
The Tierra Whack collection includes one necklace, two bracelets, seven earrings, five charms, and a ring available in every letter of the alphabet.
Whack chose symbols meaningful to her, including wings and music notes.
The pieces, available in 10-karat and plated gold, range in price from $55 to $1,750.
The collection will be available July 12 at Banter locations and on its website.
More on Majors
The Latest
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
Weekly QuizFeb 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.
IndependentsFeb 19, 2026
Material Good Opens Third Location Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in MarchThe show will be held March 26-30 at the Miami Beach Convention Center.
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to AuctionThe estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive DirectorThe organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO EventThe nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
