MajorsAug 04, 2021
Piercing Pagoda Has a New NameMajorsJun 03, 2022
Banter by Piercing Pagoda Names Tierra Whack as Creative Director
The Grammy-nominated rapper also created a capsule collection alongside designer Malyia McNaughton.
Banter by Piercing Pagoda has named rapper Tierra Whack as its first creative director.
Dallas—Banter by Piercing Pagoda has named Grammy-nominated rapper, songwriter, and artist Tierra Whack as its first creative director.
Whack received her first Grammy nomination for her video “Mumbo Jumbo” in 2019 and was named an XXL Freshman as part of a list of the year’s hottest artists compiled by hip hop magazine XXL.
She has been featured on Apple’s “Up Next” program and in Teen Vogue.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, president of Banter by Piercing Pagoda.
“Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
Whack, known for her creativity and bold lyricism, is a natural fit as the banner looks to appeal to Gen Z and millennial customers.
It rebranded itself as Banter by Piercing Pagoda in August 2021, having been known as Piercing Pagoda for more than 50 years, shifting its focus to helping customers express their individuality through jewelry and piercings.
“As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people,” said the company.
Whack’s approach to the newly created role, which she will hold for one year, will be documented through a content series, shared via the banner’s social media.
Banter released the series’ first of five episodes Thursday on its YouTube channel.
Related stories will be right here …
Whack received her first Grammy nomination for her video “Mumbo Jumbo” in 2019 and was named an XXL Freshman as part of a list of the year’s hottest artists compiled by hip hop magazine XXL.
She has been featured on Apple’s “Up Next” program and in Teen Vogue.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, president of Banter by Piercing Pagoda.
“Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
Tierra Whack, the new creative director for Banter by Piercing Pagoda, will launch her own capsule collection in July.
Whack, known for her creativity and bold lyricism, is a natural fit as the banner looks to appeal to Gen Z and millennial customers.
It rebranded itself as Banter by Piercing Pagoda in August 2021, having been known as Piercing Pagoda for more than 50 years, shifting its focus to helping customers express their individuality through jewelry and piercings.
“As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people,” said the company.
Whack’s approach to the newly created role, which she will hold for one year, will be documented through a content series, shared via the banner’s social media.
Banter released the series’ first of five episodes Thursday on its YouTube channel.
“I’m excited to be the first-ever creative director for Banter by Piercing Pagoda and give a unique spin on what jewelry means to me,” said Whack.
Her fans have been a source of inspiration, she said, noting how she and her fan base celebrate creativity.
“I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life.”
Whack also teamed up with jewelry designer Malyia McNaughton of Made by Malyia, a member of the Black in Jewelry Coalition, to create a capsule collection.
The Tierra Whack collection includes one necklace, two bracelets, seven earrings, five charms, and a ring available in every letter of the alphabet.
Whack chose symbols meaningful to her, including wings and music notes.
The pieces, available in 10-karat and plated gold, range in price from $55 to $1,750.
The collection will be available July 12 at Banter locations and on its website.
Her fans have been a source of inspiration, she said, noting how she and her fan base celebrate creativity.
“I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life.”
Whack also teamed up with jewelry designer Malyia McNaughton of Made by Malyia, a member of the Black in Jewelry Coalition, to create a capsule collection.
The Tierra Whack collection includes one necklace, two bracelets, seven earrings, five charms, and a ring available in every letter of the alphabet.
Whack chose symbols meaningful to her, including wings and music notes.
The pieces, available in 10-karat and plated gold, range in price from $55 to $1,750.
The collection will be available July 12 at Banter locations and on its website.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
