MajorsAug 04, 2021
Piercing Pagoda Has a New NameMajorsJun 03, 2022
Banter by Piercing Pagoda Names Tierra Whack as Creative Director
The Grammy-nominated rapper also created a capsule collection alongside designer Malyia McNaughton.
Banter by Piercing Pagoda has named rapper Tierra Whack as its first creative director.
Dallas—Banter by Piercing Pagoda has named Grammy-nominated rapper, songwriter, and artist Tierra Whack as its first creative director.
Whack received her first Grammy nomination for her video “Mumbo Jumbo” in 2019 and was named an XXL Freshman as part of a list of the year’s hottest artists compiled by hip hop magazine XXL.
She has been featured on Apple’s “Up Next” program and in Teen Vogue.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, president of Banter by Piercing Pagoda.
“Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
Whack, known for her creativity and bold lyricism, is a natural fit as the banner looks to appeal to Gen Z and millennial customers.
It rebranded itself as Banter by Piercing Pagoda in August 2021, having been known as Piercing Pagoda for more than 50 years, shifting its focus to helping customers express their individuality through jewelry and piercings.
“As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people,” said the company.
Whack’s approach to the newly created role, which she will hold for one year, will be documented through a content series, shared via the banner’s social media.
Banter released the series’ first of five episodes Thursday on its YouTube channel.
Related stories will be right here …
Whack received her first Grammy nomination for her video “Mumbo Jumbo” in 2019 and was named an XXL Freshman as part of a list of the year’s hottest artists compiled by hip hop magazine XXL.
She has been featured on Apple’s “Up Next” program and in Teen Vogue.
“We are extremely excited to welcome Tierra to the Banter family and are energized to share her creative energy and fierce individuality with our customers,” said Kecia Caffie, president of Banter by Piercing Pagoda.
“Bringing Tierra onboard will help amplify our ongoing mission of inclusivity. Like our customers, Tierra is a creative visionary who rejects labels and celebrates her own unique identity.”
Tierra Whack, the new creative director for Banter by Piercing Pagoda, will launch her own capsule collection in July.
Whack, known for her creativity and bold lyricism, is a natural fit as the banner looks to appeal to Gen Z and millennial customers.
It rebranded itself as Banter by Piercing Pagoda in August 2021, having been known as Piercing Pagoda for more than 50 years, shifting its focus to helping customers express their individuality through jewelry and piercings.
“As part of the Signet Jewelers portfolio, the brand caters to the Gen Z and millennial customer who expresses themselves boldly through their personal style. Similar to Whack’s mission, the brand’s goal is inclusivity for all people,” said the company.
Whack’s approach to the newly created role, which she will hold for one year, will be documented through a content series, shared via the banner’s social media.
Banter released the series’ first of five episodes Thursday on its YouTube channel.
“I’m excited to be the first-ever creative director for Banter by Piercing Pagoda and give a unique spin on what jewelry means to me,” said Whack.
Her fans have been a source of inspiration, she said, noting how she and her fan base celebrate creativity.
“I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life.”
Whack also teamed up with jewelry designer Malyia McNaughton of Made by Malyia, a member of the Black in Jewelry Coalition, to create a capsule collection.
The Tierra Whack collection includes one necklace, two bracelets, seven earrings, five charms, and a ring available in every letter of the alphabet.
Whack chose symbols meaningful to her, including wings and music notes.
The pieces, available in 10-karat and plated gold, range in price from $55 to $1,750.
The collection will be available July 12 at Banter locations and on its website.
Her fans have been a source of inspiration, she said, noting how she and her fan base celebrate creativity.
“I’m thrilled to now turn my attention toward creating jewelry that brings all our shared passions to life.”
Whack also teamed up with jewelry designer Malyia McNaughton of Made by Malyia, a member of the Black in Jewelry Coalition, to create a capsule collection.
The Tierra Whack collection includes one necklace, two bracelets, seven earrings, five charms, and a ring available in every letter of the alphabet.
Whack chose symbols meaningful to her, including wings and music notes.
The pieces, available in 10-karat and plated gold, range in price from $55 to $1,750.
The collection will be available July 12 at Banter locations and on its website.
More on Majors
The Latest
IndependentsNov 13, 2025
127-Year-Old New Orleans Jeweler to CloseAdler’s Jewelry is set to close its two stores as 82-year-old owner Coleman E. Adler II retires.
IndependentsNov 13, 2025
Green Lake Jewelry Works to Move to New Seattle StudioFounder Jim Tuttle shared how a dedication to craftsmanship and meaningful custom jewelry fueled the retailer’s double-digit growth.
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade AgoA buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.
Weekly QuizNov 13, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’sMercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
