The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
Discover The Extraordinary Italian Jewelry In Las Vegas!
Experience all the Italian Jewelry market has to offer in Las Vegas.

Brought To You By Italian Trade Agency
The Las Vegas Jewelry Week is one of the most crucial events for the jewelry community worldwide and Italian companies cannot miss it!
After a recent successful workshop at 346 Madison Avenue in New York, organized by the Italian Trade Agency (ITA) called “The Italian Jewelry Manifesto”, starting from June 9th until June 13th Las Vegas will see 130 Italian companies representing The Extraordinary Italian Jewelry: 30 companies at Couture, 100 circa companies at JCK and Luxury, both inside and outside the Italian Pavilion Bella Italia.
For more information about Italian companies and doing business in Italy, visit ITA at JCK
(Pavilion Bella Italia, booth 22000). ITA will also host The Extraordinary Italian Aperitivo at Couture on June 10th Crystal Terrace from 4pm - 5pm (invitation only, for info houston@ice.it ) during which selected buyers will be able to see products and meet Italian companies, and from 5 pm - 7pm for all Couture attendees.
The pandemic has reinforced the partnership between the Italian jewelry sector and US partners. A new wave of designers and emerging independent companies, brings a breath of fresh air, inspired by use of alternative materials, sustainable practises, and innovative digital platforms.
From upscale products with precious gems, pearls and coral, wrought in gold and silver, to creations that reflect contemporary fashion and taste, Italian jewelry embodies art and culture.
Known for distinctive flair, creative content and an eye for fashion, this is your chance to experience all the Italian Jewelry market has to offer!
Exhibitors come from all over the Italian peninsula, with the majority representing the main jewelry districts, each one of them mostly specialized in a different kind of production:
Vicenza, from Silver to Fine Jewelry
Arezzo, Traditional Gold industrially made
Alessandria/Valenza, Fine and Designer Jewelry
Torre del Greco/Naples, Coral and Cameos
Exports to the USA increased 65.6% year-on-year in 2021.
Italian exports grew by 59.7% in 2021.
Export data for January-February 2022 indicate the overall turnover index for the entire sector rose by more than 34%, while the production index was up 24.8%.
To discover the Italian companies showcasing in Las Vegas and much more about the Italian Jewelry visit www.extraitajewelry.com and follow #TheExtraordinaryItalianJewelry on Instagram, Facebook, Twitter and LinkedIn.
The Latest

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Submit your pieces for a chance to win in this year's competition.

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.


With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.
























