As It Nears 75, Here’s How Grandview Klein Stays Competitive

MajorsMay 19, 2022

As It Nears 75, Here’s How Grandview Klein Stays Competitive

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

Grandview Klein Diamond Group, once a part of Julius Klein Group, focuses on production and cutting as one way to set itself apart in the diamond world.
New York—Celebrating more than 70 years in the same industry is no small feat.

There are so many ways a business has to adapt over that period, and it requires a lot of business acumen to take advantage of the highs enough to ride out the lows.

Luckily for the Kleins and the generations of family that have followed, they definitely have that. 

Julius and Jacob Klein both immigrated to the U.S. after surviving the Holocaust, eventually setting up their own businesses in 1948 before merging into the diamond giant known as Julius Klein Group.
The business grew and grew, with Julius Klein eventually becoming a De Beers sightholder.

After that, the company began opening factories in the places from which it sourced its diamonds, starting with South Africa followed by Namibia and Botswana.

“I think what differentiated us a little bit, which is why we are in the position we are in, is because we started doing these investments in people and in countries before it was cool,” said Moshe Klein, grandson of Jacob Klein and principal of spinoff company Grandview Klein Diamond Group.

He added that giving back to these communities is “something you can’t bluff. You can do it once and bluff, but if you do it for 20 years consistently, that’s when the government takes note.”

Julius Klein grew into one of the largest sightholders in North America.

Some of the Grandview Klein team, from left to right: Saul Fraiman, Shelly Yeager, Randy Yeager, Ryan Yeager, Moshe Klein (center), Steve Berger, and Joanna Mei.

Two and a half years ago, there was an amicable split among members of the family.

Moshe’s cousin Mark Klein kept the business name Julius Klein, and the company still sells diamonds, while Moshe and his father held onto the New York factory and staff, a majority of sales team, the office, all three African factories, and all three De Beers sights, and began operating under the name Grandview Klein Diamond Group.

“We changed our name, and I think along with it came a change in our selling attitude. I redoubled my efforts to be in tune with what our customers want. We also changed some things about the way we sell diamonds,” he said, noting he always wants the customer to walk away feeling like they got the best deal.

But not much else has changed since they spun off. Grandview Klein has kept the connections to diamond sourcing regions that helped set it apart from the start and continues to offer high quality diamonds ranging anywhere from 2 carats to 100 carats and up.

Grandview Klein not only has a direct supply of diamonds to offer its retail partners and some of the trade’s biggest brand names, but also cuts most of its own stones in state-of-the-art factories, creating and utilizing decades of cutting experience.

And it’s this model that has helped position them well in the modern market, too, especially in addressing the current conversations around origin and traceability.

“For me, it’s been relatively simple, because 80 percent, if not more, of the goods that I sell are manufactured by me, so I know exactly where they come from,” Moshe said.

Across all factories and locations, Klein estimates they have between 280-300 employees, keeping on every staff member during the pandemic.

Grandview Klein cuts most of the diamonds it sells itself at its state-of-the-art facilities in New York and globally.

Moshe represents the third generation of the family in the diamond business, soon to be joined by the fourth.

His father, who is 75, is still actively working and has played an integral role in the company’s direction and success, always with a vision to move it forward.

“He never sees the today sale; he sees the big picture,” Moshe said.

This included recognizing the importance that digital would play and putting their weight behind it—the company has invested more than $100 million in technology. It’s the parent company of digital marketplace Ritani

Its strategies—of finding their niche in the diamond market, of premium customer service and price, and making prescient business decisions to position themselves for the future—continue to pay off. 

Moshe said they’re just coming off the best year they’ve had in a while and added that he anticipates 2022 being one of the best they’ve ever had. 

Grandview Klein Diamond Group will be exhibiting at the upcoming Luxury show in Las Vegas. They will be located at Booth LUX515. 

 Related stories will be right here … 

The Latest

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Muzo emerald and argyle pink diamond necklace
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond Necklace

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological Institute

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

Original Miami Beach Antique Show 2024
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 Years

Next year’s milestone show will be full of educational programming and collaborations.

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Platinum Born new collection
CollectionsNov 27, 2023
See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

Columbia Gem House fundraiser
SourcingNov 22, 2023
Columbia Gem House Raises $12K for Wildlife

The money will help a nonprofit rehabilitate sea turtles.

Facet Barcelona factory opening
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in Spain

The jewelry manufacturer said it can now better serve the North American market.

David Yurman holiday campaign
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

2023 Rock the Jewels Awards winners
Events & AwardsNov 21, 2023
Here Are the Winners of BIJC’s Inaugural ‘Rock the Jewels’ Awards

The organization recognized outstanding industry players at its celebratory event.

Rough diamonds from De Beers Gahcho Kue mine
SourcingNov 21, 2023
De Beers’ Rough Diamond Sales Sink to $80M

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy