Majors

As It Nears 75, Here’s How Grandview Klein Stays Competitive

MajorsMay 19, 2022

As It Nears 75, Here’s How Grandview Klein Stays Competitive

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

20220519-GKD-1.jpg
Grandview Klein Diamond Group, once a part of Julius Klein Group, focuses on production and cutting as one way to set itself apart in the diamond world.
New York—Celebrating more than 70 years in the same industry is no small feat.

There are so many ways a business has to adapt over that period, and it requires a lot of business acumen to take advantage of the highs enough to ride out the lows.

Luckily for the Kleins and the generations of family that have followed, they definitely have that. 

Julius and Jacob Klein both immigrated to the U.S. after surviving the Holocaust, eventually setting up their own businesses in 1948 before merging into the diamond giant known as Julius Klein Group.
 
The business grew and grew, with Julius Klein eventually becoming a De Beers sightholder.

After that, the company began opening factories in the places from which it sourced its diamonds, starting with South Africa followed by Namibia and Botswana.

“I think what differentiated us a little bit, which is why we are in the position we are in, is because we started doing these investments in people and in countries before it was cool,” said Moshe Klein, grandson of Jacob Klein and principal of spinoff company Grandview Klein Diamond Group.

He added that giving back to these communities is “something you can’t bluff. You can do it once and bluff, but if you do it for 20 years consistently, that’s when the government takes note.”

Julius Klein grew into one of the largest sightholders in North America.

20220519-GKD-2.jpg
Some of the Grandview Klein team, from left to right: Saul Fraiman, Shelly Yeager, Randy Yeager, Ryan Yeager, Moshe Klein (center), Steve Berger, and Joanna Mei.

Two and a half years ago, there was an amicable split among members of the family.

Moshe’s cousin Mark Klein kept the business name Julius Klein, and the company still sells diamonds, while Moshe and his father held onto the New York factory and staff, a majority of sales team, the office, all three African factories, and all three De Beers sights, and began operating under the name Grandview Klein Diamond Group.

“We changed our name, and I think along with it came a change in our selling attitude. I redoubled my efforts to be in tune with what our customers want. We also changed some things about the way we sell diamonds,” he said, noting he always wants the customer to walk away feeling like they got the best deal.

But not much else has changed since they spun off. Grandview Klein has kept the connections to diamond sourcing regions that helped set it apart from the start and continues to offer high quality diamonds ranging anywhere from 2 carats to 100 carats and up.

Grandview Klein not only has a direct supply of diamonds to offer its retail partners and some of the trade’s biggest brand names, but also cuts most of its own stones in state-of-the-art factories, creating and utilizing decades of cutting experience.

And it’s this model that has helped position them well in the modern market, too, especially in addressing the current conversations around origin and traceability.

“For me, it’s been relatively simple, because 80 percent, if not more, of the goods that I sell are manufactured by me, so I know exactly where they come from,” Moshe said.

Across all factories and locations, Klein estimates they have between 280-300 employees, keeping on every staff member during the pandemic.

20220519-GKD-3.jpg
Grandview Klein cuts most of the diamonds it sells itself at its state-of-the-art facilities in New York and globally.

Moshe represents the third generation of the family in the diamond business, soon to be joined by the fourth.

His father, who is 75, is still actively working and has played an integral role in the company’s direction and success, always with a vision to move it forward.

“He never sees the today sale; he sees the big picture,” Moshe said.

This included recognizing the importance that digital would play and putting their weight behind it—the company has invested more than $100 million in technology. It’s the parent company of digital marketplace Ritani

Its strategies—of finding their niche in the diamond market, of premium customer service and price, and making prescient business decisions to position themselves for the future—continue to pay off. 

Moshe said they’re just coming off the best year they’ve had in a while and added that he anticipates 2022 being one of the best they’ve ever had. 

Grandview Klein Diamond Group will be exhibiting at the upcoming Luxury show in Las Vegas. They will be located at Booth LUX515. 

 Related stories will be right here … 

The Latest

Brian and Jessie Mann
IndependentsJul 19, 2024
Longtime D.C. Jeweler Brian Mann Dies at 70

Mann, whose family’s jewelry store was located inside the Pentagon, is remembered for being a thoughtful champion of the industry.

Tudor store in Denver
IndependentsJul 19, 2024
The 1916 Company Opens New Tudor Boutique

The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.

Messika’s So Move Max Necklace
CollectionsJul 19, 2024
Piece of the Week: Messika’s ‘So Move Max’ Necklace

Dance all night long with the “So Move Max” set’s necklace.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Julien Tornare and Antoine Pin
WatchesJul 18, 2024
TAG Heuer, Hublot Will Have New CEOs

Luxury giant LVMH is reshuffling the leadership in its watches division.

Weekly QuizJul 18, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Grizzly emerald
SourcingJul 18, 2024
Grizzly Emerald Auction Garners $32.5 million

The miner said an 835-carat emerald saw “stiff competition” in its July sale.

Tahnee Barbee, Gigi Sui, and Daniela Villacorta
Events & AwardsJul 18, 2024
MJSA Education Foundation Announces 3 Scholarship Winners

The winners were awarded $3,000 each to pursue a professional career in jewelry making and design.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Radhika Merchant’s Wedding Portrait
EditorsJul 17, 2024
6 Lavish Looks from the Ambani Wedding

Feast your eyes on the elaborate jewels worn during the wedding celebration of Anant Ambani and Radhika Merchant.

Smiling Rocks Haute Couture Dream Necklace
Lab-GrownJul 17, 2024
Lab-Grown Diamond ‘Dream’ Necklace Sells for $122K at Charity Auction

The piece, created by Smiling Rocks, was the top lot at the recent Ormeley Dinner.

Diavik Diamond Mine solar power plant
SourcingJul 17, 2024
Rio Tinto’s Diamond Production Down 28% in Q2

The company’s sole remaining diamond operation, Diavik, produced 702,000 carats of diamonds, down from 970,000 a year ago.

Buccellati high jewelry earrings
FinancialsJul 17, 2024
Richemont’s Q1 Jewelry Sales Up 2%

In contrast, the luxury giant’s watch sales fell 14 percent.

This year marks the 40th anniversary of the jewelry design contest.
Events & AwardsJul 16, 2024
2024 AGTA Spectrum Awards Open for Entries

This year marks the 40th anniversary of the jewelry design contest and the deadline for entries has just been extended.

Macy’s Herald Square store
MajorsJul 16, 2024
Macy’s Ends Buyout Talks

The retailer will not be making a deal with Arkhouse Management and Brigade Capital Management, opting to focus on its turnaround plan.

Crime police cars
CrimeJul 16, 2024
Thieves Nab $500K in Jewelry in Calif. Group Smash-and-Grab

The Berkeley robbery follows two other Bay Area robberies involving multiple suspects, one in May and one in June.

National Jeweler columnist Lilian Raji
ColumnistsJul 16, 2024
The PR Adviser: Awareness Starts With Your Online Store

Lilian Raji discusses the importance of having an intentional website design that aligns with your brand or store’s goals.

Catbird The Met collection
CollectionsJul 16, 2024
Catbird Debuts New Met Collection

It’s the second collaborative offering from the jewelry brand and the New York City art museum.

Craftsman holding Pomellato Arengario necklace
MajorsJul 16, 2024
Pomellato Acquires Valenza Setting Lab

The Kering-owned brand bought VSL to reinforce its manufacturing capabilities.

Ewa Abrams, Kering’s new president for the Americas
MajorsJul 16, 2024
Kering Appoints New President for Americas Region

The luxury conglomerate promoted General Counsel Ewa Abrams to the role, succeeding Laurent Claquin.

Tanzanite ring
MajorsJul 15, 2024
Signet Falls 11 Spots on NRF’s ‘Top 100’ Retailers List

The jewelry giant came in at No. 67 on the list, down from No. 56 last year.

 2025 Gem Awards logo
Events & AwardsJul 15, 2024
Nominations Are Open for the 2025 Gem Awards

Submissions in the categories of Jewelry Design, Media Excellence, and Retail Excellence will be accepted through Aug. 23.

Sunlit’s Sun Goddess Supreme Ring and Pyramid Rutilated Quartz Necklace
Events & AwardsJul 15, 2024
NY Now Expands Emerging Designer Segment for Its Summer Market

Curated at Luxury Lifestyle will build on the former initiative, the Emerging Fine Jewelry Designer Incubator.

Collage of Caitlin Albritton and her jewelry
Events & AwardsJul 15, 2024
Halstead Announces 2024 Grant Winner

Caitlin Albritton won the 19th annual Halstead Grant for emerging jewelry businesses.

Myne London
CollectionsJul 12, 2024
Myne London to Support Malala Fund

The emerald supplier will donate a percentage of sales from its “Star Power” earrings to the nonprofit in support of girls’ education.

The Jewelry Symposium logo
Events & AwardsJul 12, 2024
The Jewelry Symposium Is Looking for Speakers

TJS is seeking jewelry manufacturing and technology experts to speak at its 2025 event.

Sculptural Freeform Earrings
CollectionsJul 12, 2024
Piece of the Week: Marrow Fine’s ‘Sculptural Freeform’ Earrings

The earrings were inspired by the landscape at Joshua Tree and Jean Arp’s abstract sculptures.

Madeline Fraser Gemist
EditorsJul 11, 2024
Q&A: Gemist CEO Madeline Fraser on Jewelry Visualization Technology

Fraser shares why she decided to shift from a direct-to-consumer retailer to a B2B technology company.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy