Pandora Announces Plans to Build Third Factory, First Outside Thailand
It will be located in Vietnam’s Binh Duong Province, and construction is slated to start early next year.

Pandora and Vietnamese officials signed a memorandum of understanding regarding the project last Thursday in Vietnam’s Binh Duong Province, located about 40 km (about 25 miles) north of Ho Chi Minh City, the country’s largest city.
The Pandora factory will be located in the province’s still-under-construction Vietnam-Singapore Industrial Park III, the latest addition to a sprawling industrial development that will work to attract tech firms as well as more “labor-intensive” industries, like apparel and footwear, the Hanoi Times reported.
Pandora’s factory will employ 6,000 craftspeople.
The company said construction is set to begin in early 2023, with the facility slated to start producing jewelry by the end of 2024.
Currently, Pandora makes its jewelry at two factories in Thailand.
The company said it sold 102 million pieces of jewelry in 2021, a year in which global sales grew by 24 percent, topping $3.5 billion.
Pandora said the addition of a third factory in Vietnam—which will have a manufacturing capacity of 60 million pieces per year—along with the planned expansion of its facility in Lamphun, Thailand, will boost its overall manufacturing capabilities by 60 percent.
Expanding manufacturing into a new country will also help to make Pandora more resilient to any future supply chain disruptions, it noted.
Pandora Chief Supply Officer Jeerasage Puranasamriddhi said the company scouted countries worldwide before settling on Vietnam. It is one of a number of Danish companies to set up manufacturing there in recent years.
“Vietnam has become an attractive destination for Danish companies, not least due to its green transformation of the economy, and we are happy to see Pandora making this important investment decision in the country,” said Denmark’s Ambassador to Vietnam, Kim Højlund Christensen.
Both of Pandora’s factories in Thailand operate using 100 percent renewable energy and are on track to use only recycled silver and gold by 2025.
The company said renewable energy will power its new manufacturing facility in Vietnam, which will be built to meet the LEED Gold standard.
The Latest

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The deadline to submit is June 16.


Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

Supplier Spotlight Sponsored by GIA

The miner announced plans to recommence open-pit mining at Kagem.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.