The Knot Hires Former Uber CMO to Head Marketing
Jenny Lewis joins The Knot as chief marketing officer after more than seven years with the transportation technology company.
Jenny Lewis joins The Knot after more than seven years at San Francisco-based Uber Technologies Inc.
One of the company’s first marketing hires, Lewis headed several brand-defining initiatives for the young company, including UberPool—the company’s ride-sharing option—and the brand’s COVID-19 response campaign.
Before Uber, she worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports) where she developed co-marketing strategies with MillerCoors (now Molson Coors) and Volkswagen, among others.
At The Knot Worldwide, she will lead all marketing, insights, and editorial initiatives for the company, which operates in 16 countries with 19 brands, including The Knot, Wedding Wire, The Bump, and How They Asked.
Lewis is a graduate of George Washington University with a bachelor’s in political communication.
“It is a great honor to welcome Jenny Lewis to The Knot Worldwide family. She is a highly experienced, seasoned business leader responsible for building one of the most well-known global marketplace brands—Uber,” said The Knot Worldwide CEO Tim Chi.
In addition to hiring Lewis, The Knot Worldwide also promoted two executives internally.
Executive Vice President of Strategy and Finance Andy Ivanovich was promoted to chief financial officer, overseeing a global team of accounting, finance, and corporate strategy professionals.
Ivanovich has been with the company since 2013 and holds a bachelor’s degree in operations research and engineering from Cornell University.
Prior to joining The Knot Worldwide, he worked at Spectrum Equity, Oliver Wyman FS, and Susquehanna Growth Equity.
Deputy General Counsel and Senior Vice President of Legal Felicity Chaban was promoted to general counsel.
Chaban has been with The Knot Worldwide since 2015. She holds a bachelor’s in economics from Boston College, and dual J.D. and M.B.A degrees from Villanova University. She also studied international law at the University of Notre Dame’s London Law Program.
She previously served as associate general counsel for Blackboard Inc., an education technology company.
“Both (Ivanovich and Chaban) have a proven track record of success at The Knot Worldwide and have been instrumental in leading several transformative business milestones during their tenure, including the merger of WeddingWire Inc. and XO Group Inc., while also building best-in-class teams,” Chi said.
“As we enter the next phase of profitable growth for The Knot Worldwide, Andy’s and Felicity’s leadership will keep us on the path of strategic expansion and operational excellence.”
The Latest

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.