Majors

Tiffany Donates Auction Haul to The Nature Conservancy

MajorsApr 20, 2022

Tiffany Donates Auction Haul to The Nature Conservancy

The $6.5 million in proceeds from the sale of a Patek Philippe watch with a Tiffany Blue dial will be donated to conservation efforts.

20220420_Tiffany Nature Conservancy Donation.jpg
These workers are carbon monitoring in a teak plantation to help determine the carbon load of the area. Tiffany & Co. is donating $6.5 million to The Nature Conservancy to help bolster environmental protection efforts. (Image courtesy of Tiffany & Co./Bridget Besaw)
New York—A Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial raked in $6.5 million at auction in December 2021.

Now, the Tiffany & Co. Foundation is putting those millions to good use, donating that amount to The Nature Conservancy, a nonprofit environmental organization.

The two charities have worked together on six projects since 2007, including mitigating the effects of mining on salmon fisheries and coral conservation efforts.

“The Nature Conservancy works around the world to address some of the biggest challenges facing the planet, our economies, and our communities. Food security, access to safe and clean water, air quality, and forests, oceans, rivers, and grasslands all depend on a healthy relationship with nature,” Nature Conservancy CEO Jennifer Morris said. 

“Tiffany & Co. has mobilized funds that will support our efforts to scale solutions in some of the world’s most threatened and critical places.” 

 Related stories will be right here … 

The donation will be put toward conservation efforts in five regions facing both climate change and biodiversity loss.

In Papua New Guinea, the funding will protect more than 7 million acres of tropical forests and nearby marine areas.

In Borneo, Indonesia, the money will support local efforts to protect the forests and improve the lives of its people via sustainable forest management.

In the Caribbean, the funds will help restore and preserve threatened coral reefs, help marine protected areas, and work with the communities to protect the oceans, including coastal mangrove and coral habitats.

In Belize, the donation will help conserve 236,000 acres of the Maya Forest, a tropical forest that is home to jaguars, howler monkeys, and hundreds of bird species.

In Alaska, the money will be put toward Tongass National Forest, which is part of the largest remaining coastal temperate rainforest on Earth as well as the ancestral territory of the Tlingit, Haida, and Tsimshian peoples, who care for its forests and waters.

The funding there will go to the Seacoast Trust, which provides capital to the Indigenous communities to fund local projects and help the region move away from old-growth logging toward more sustainable jobs and other economic opportunities.

The Latest

Lady Wardington and diamond clip brooch
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s Jewelry

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

Rough diamonds from De Beers
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers Sale

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

5 Star Jewelry Simi Valley California
CrimeFeb 26, 2026
Three Sentenced in California Jewelry Heist

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Weekly QuizFeb 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Catherine (Cathy) Aulick’s GIA Gianmaria Buccellati Foundation Award Winning Necklace Design
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual Award

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

New Forevermark store in India
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Brilliant Earth Beverly Hills showroom
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills Store

Beth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy