MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
IndependentsJan 20, 2016
Another plan for pulling in customers on Black Friday
Forget the electronics. One retailer in the Northeast said it is making its Black Friday offerings on point for the climate this year, giving customers who spend more than $1,499 a snow blower.
Instead of offering electronics to customers who spend a certain amount during the Black Friday weekend, Lily&David Fine Jewelers in Saratoga, N.Y. is making it more personal for its customers with a trip to a nearby resort or a snow blower
Saratoga, N.Y.--At Lily & David Fine Jewelers in Saratoga, past Black Friday offerings have included deals similar to what big-box retailers offer holiday shoppers, electronics and other similar gifts.
But this year, the store has decided to take it one step further to make the deals more appealing for its “Northeastern-driven” customers, says Director of Marketing Nicholas Stone.
For purchases over $999, the store will award one $300 gift certificate to High Peaks Resort, a ski resort in Lake Placid, N.Y., with no restrictions or blackout dates. For customers that spend more than $1,499, the retailer will give them one Troy-Bilt snow blower valued at $600, while supplies last.
“We knew that there were people out there who would never buy themselves a snow blower,” Stone says. “But we definitely need it around here, especially after last winter. The mall shut down early four times because of the snow.”
Lily & David will run ads to promote the deal to the public in print and on the radio and local television, as well as using in-store signage, beginning Nov. 21. Until then, it will just run teasers, only informing select clients who may want to put pieces on hold until the offers begin.
“We’ve had a great response to it so far. We were at a family event on Friday and told two gentlemen about it and they thought it was the greatest idea ever. The snow blower is such a practical, great thing,” Stone said, adding that the local NBC affiliate told him that a giveaway the station previously had of just one snow blower was their largest ever.
Lily & David’s deals will run for four days, offered for purchases made from Thanksgiving Day through Sunday, Nov. 30.
Stone says that the decision to open at 6 p.m. on Thanksgiving Day--a day that is the subject of much to-open-or-not-to-open debate among retailers and their employees--stems from the retailer’s desire to remain competitive with nearby jewelry stores, especially Kay Jewelers in the nearby Wilton Mall.
The retailer’s snow-related Black Friday offerings also are a way to ensure it remains competitive with other local independents. As profiled by National Jeweler Monday, Northeastern Fine Jewelry is offering customers who hit certain spending thresholds over Black Friday weekend a camera or ultra-high definition television.
“We want to be open for the traffic that a national chain might bring
Editors' Picks
Sponsored by
in,” Stone says of Thanksgiving Day. “And we’ve been putting a lot of effort into this promotion, so we want to give it the right amount of attention.”
More on Independents
The Latest
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
