CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
Brought to you by
The Future of Jewelry Appraisals is Digital: An Instappraise Case Study with David Scott Fine Jewelry
With more and more people ditching printed appraisals, Instappraise's digital platform makes the process simple, quick and easily accessible.
Brought To You By Instappraise
General Manager of David Scott Fine Jewelry Keith Courtney is a satisfied user of the Instappraise.com platform. With two brick-and-mortar locations in Florida, David Scott Fine Jewelry was seeking an appraisal creation and management platform that was cloud-based, so employees from both stores could access the same information seamlessly. Keith and his team decided to try the Instappraise platform in 2019 and soon after transitioned completely to Instappraise from their old appraisal platform. To read what Keith has to say about his experience with Instappraise, continue reading the interview below.
Please describe your overall experience with Instappraise.
Keith Courtney
We started with Instappraise in the mid-way of 2019. We were looking for a solution. We were using another software vendor before, and it also did a good job, but it was not web-based. It wasn't nearly as advanced.
When we joined Instappraise, or at least did the test drive, it checked all the boxes for everything that we were looking for. We went from a single-store operation to a two-store operation, which made it nice to be web-based. Both stores could see that information.
One of the things I love about it is that the Instappaise team is so open to ideas, so anytime I have a suggestion or something that I think can be fixed or improved, they are always very responsive about taking that into consideration and trying to make it better as a whole for all the users.
Can you describe your overall impressions about the onboarding experience for Instappraise?
Keith Courtney
Well, to be honest, the system - at least for me - seems so intuitive that even before we had our chance to do the onboarding, we were able to bring ourselves up to speed really quickly. It was very easy when we did the onboarding.
How would you describe the learning curve and the ease of use?
Keith Courtney
Anybody that has a basic knowledge of the industry that we're in can jump headfirst into it and get up to speed very, very quickly.
How has the Instappraise platform changed the way that you create, manage, and think about appraisals for your business?
Keith Courtney
Well, I'll tell you one thing, right off the bat, we used to do appraisals the hard way, you know, literally a Word document and print it out. So I'm much more apt to offer appraisals to everybody now, which obviously increases revenue. It makes it so easy, not only for us, but for the customers too because they have an online portal where they can manage all of their appraisals and send them to their insurance carriers.
“I'm much more apt to offer appraisals to everybody now, which obviously increases revenue. It makes it so easy, not only for us, but for the customers too,” says Keith Courtney, General Manager of David Scott Fine Jewelry, Panama City, FL.
We have two stores now, and if they do an appraisal that needs attention on our side, easy, it's done. Or if a customer comes in and has questions, it's so easy just to look at their account, manage their account, see all the appraisals that they have in their account. It's just all right there.
What types of feedback have you received from customers regarding their appraisals since you started adopting this new process?
Keith Courtney
The first thing is the professional look and feel of it all. Everything is laid out concisely. It has a very modern, yet clean aesthetic to it. The customers can see all the information spelled out right there in front of them. I think the thing that they're most impressed with is the ease of being able to handle their appraisals digitally because all the insurance carriers and customers now don't want paper copies.
They want digital copies. So honestly, we don't really print a lot of appraisals anymore. They're in your inbox, and that makes it really easy.
With Instappraise, jewelers and appraisers can now offer an online portal for their customers to access and manage their jewelry appraisals.
How do you think it's impacted the customer experience overall?
Keith Courtney
We kind of do two services of appraisals. Anytime anybody buys something in the store, I try to do an appraisal form on it, so there's an added value there for the customers. "We appreciate your business, here's a way to get it insured." But then with customers who are bringing in things, I think they appreciate it and can tell the amount of work that goes into it, because of the way the appraisals are laid out, and the overall quality of it all.
What are your favorite or most frequently used features of the platform?
Keith Courtney
Well, when Instappraise added the importing of the GIA and AGS laboratories, that was eye-opening because before we would open the appraisal report digitally and have to go through and do all that. That saves so much time.
The description builder's great. It really helps you to quickly build a description for that piece of item. The new 360-degree videos, if you can take advantage of them, are great. Another thing, when the customer logs in digitally, it really looks like a million bucks.
To see the platform in-action, click on the image below.
To see the platform in-action, click on the image below.
What would you like others to know about the platform?
Keith Courtney
One thing that I've been most impressed with is probably the people. I think it's a breath of fresh air when you are able to talk to the person who has such a hand in the product. At the end of the day, their founder is more of a technology guy, and he's not sitting here in a retail jewelry store. But he's taking the time to understand exactly what our needs are and how to best meet those needs. So it's very nice and a breath of fresh air honestly to have someone that's receptive to the things that we're dealing with.
Would you feel comfortable recommending Instappraise to colleagues and industry partners?
Keith Courtney
Oh, yeah, without a doubt. I mean it's so easy because with the free trial you can just jump right in and make sure it's right for your business. There are other solutions out there, but I don't think any have the jeweler's interest in mind quite like Instappraise. It's not only accurate gemologically but easy and time saving. That investment for the small amount of money per month pays off immensely.
More on Technology
The Latest
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
