PodcastsJul 22, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Brought to you by
The Future of Jewelry Appraisals is Digital: An Instappraise Case Study with David Scott Fine Jewelry
With more and more people ditching printed appraisals, Instappraise's digital platform makes the process simple, quick and easily accessible.
Brought To You By Instappraise
General Manager of David Scott Fine Jewelry Keith Courtney is a satisfied user of the Instappraise.com platform. With two brick-and-mortar locations in Florida, David Scott Fine Jewelry was seeking an appraisal creation and management platform that was cloud-based, so employees from both stores could access the same information seamlessly. Keith and his team decided to try the Instappraise platform in 2019 and soon after transitioned completely to Instappraise from their old appraisal platform. To read what Keith has to say about his experience with Instappraise, continue reading the interview below.
Please describe your overall experience with Instappraise.
Keith Courtney
We started with Instappraise in the mid-way of 2019. We were looking for a solution. We were using another software vendor before, and it also did a good job, but it was not web-based. It wasn't nearly as advanced.
When we joined Instappraise, or at least did the test drive, it checked all the boxes for everything that we were looking for. We went from a single-store operation to a two-store operation, which made it nice to be web-based. Both stores could see that information.
One of the things I love about it is that the Instappaise team is so open to ideas, so anytime I have a suggestion or something that I think can be fixed or improved, they are always very responsive about taking that into consideration and trying to make it better as a whole for all the users.
Can you describe your overall impressions about the onboarding experience for Instappraise?
Keith Courtney
Well, to be honest, the system - at least for me - seems so intuitive that even before we had our chance to do the onboarding, we were able to bring ourselves up to speed really quickly. It was very easy when we did the onboarding.
How would you describe the learning curve and the ease of use?
Keith Courtney
Anybody that has a basic knowledge of the industry that we're in can jump headfirst into it and get up to speed very, very quickly.
How has the Instappraise platform changed the way that you create, manage, and think about appraisals for your business?
Keith Courtney
Well, I'll tell you one thing, right off the bat, we used to do appraisals the hard way, you know, literally a Word document and print it out. So I'm much more apt to offer appraisals to everybody now, which obviously increases revenue. It makes it so easy, not only for us, but for the customers too because they have an online portal where they can manage all of their appraisals and send them to their insurance carriers.
“I'm much more apt to offer appraisals to everybody now, which obviously increases revenue. It makes it so easy, not only for us, but for the customers too,” says Keith Courtney, General Manager of David Scott Fine Jewelry, Panama City, FL.
We have two stores now, and if they do an appraisal that needs attention on our side, easy, it's done. Or if a customer comes in and has questions, it's so easy just to look at their account, manage their account, see all the appraisals that they have in their account. It's just all right there.
What types of feedback have you received from customers regarding their appraisals since you started adopting this new process?
Keith Courtney
The first thing is the professional look and feel of it all. Everything is laid out concisely. It has a very modern, yet clean aesthetic to it. The customers can see all the information spelled out right there in front of them. I think the thing that they're most impressed with is the ease of being able to handle their appraisals digitally because all the insurance carriers and customers now don't want paper copies.
They want digital copies. So honestly, we don't really print a lot of appraisals anymore. They're in your inbox, and that makes it really easy.
With Instappraise, jewelers and appraisers can now offer an online portal for their customers to access and manage their jewelry appraisals.
How do you think it's impacted the customer experience overall?
Keith Courtney
We kind of do two services of appraisals. Anytime anybody buys something in the store, I try to do an appraisal form on it, so there's an added value there for the customers. "We appreciate your business, here's a way to get it insured." But then with customers who are bringing in things, I think they appreciate it and can tell the amount of work that goes into it, because of the way the appraisals are laid out, and the overall quality of it all.
What are your favorite or most frequently used features of the platform?
Keith Courtney
Well, when Instappraise added the importing of the GIA and AGS laboratories, that was eye-opening because before we would open the appraisal report digitally and have to go through and do all that. That saves so much time.
The description builder's great. It really helps you to quickly build a description for that piece of item. The new 360-degree videos, if you can take advantage of them, are great. Another thing, when the customer logs in digitally, it really looks like a million bucks.
To see the platform in-action, click on the image below.
To see the platform in-action, click on the image below.
What would you like others to know about the platform?
Keith Courtney
One thing that I've been most impressed with is probably the people. I think it's a breath of fresh air when you are able to talk to the person who has such a hand in the product. At the end of the day, their founder is more of a technology guy, and he's not sitting here in a retail jewelry store. But he's taking the time to understand exactly what our needs are and how to best meet those needs. So it's very nice and a breath of fresh air honestly to have someone that's receptive to the things that we're dealing with.
Would you feel comfortable recommending Instappraise to colleagues and industry partners?
Keith Courtney
Oh, yeah, without a doubt. I mean it's so easy because with the free trial you can just jump right in and make sure it's right for your business. There are other solutions out there, but I don't think any have the jeweler's interest in mind quite like Instappraise. It's not only accurate gemologically but easy and time saving. That investment for the small amount of money per month pays off immensely.
Editors' Picks
Sponsored by
More on Technology
The Latest
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
