Collections

This Sweet New Collection Benefits NICU Babies

CollectionsMar 10, 2022

This Sweet New Collection Benefits NICU Babies

EF Collection has launched a new range to benefit its charitable foundation, Angels 4 Austin.

20220310_Angels4Austin.jpg
This 14-karat white gold and diamond pendant is from the new Angel Wing collection by EF Collection. Priced at $950, it benefits infant polycystic kidney disease research.
Los Angeles—Last year, EF Collection designer Emily Faith Strauss turned tragedy into purpose.

She’s continuing that effort with a new collection.

Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.

Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss. 

Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.

Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.

She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.

Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU). 


While Austin was in the NICU, one of Strauss’ followers sent her an Angel Dear Lovie—a soft baby blanket for Strauss to leave with Austin when she wasn’t at the hospital. 

Angels 4 Austin paid that comfort forward, donating 5,000 Lovies to families with children in the NICU.

Just as the Lovie provided a tangible connection between mother and child when they were apart, the new Angel Wing collection represents keeping loved ones close, even when they’ve passed.

Launched on what would have been Austin’s first birthday, the collection comprises seven pieces: necklaces, a charm, stud earrings, ear climbers, a bracelet, and an anklet, all with an angel wing motif.

The collection is crafted in 14-karat gold, available in white, rose, and yellow, and set with diamond pavé.

Items range from $395 for an angel wing charm to $1,350 for a pair of ear climber earrings.

The collection is available now on the EF Collection website.

 Related stories will be right here …

The Latest

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Weekly QuizJul 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Hand holding a gas pump
SurveysJul 01, 2026
Consumer Confidence Ticks Up in June

Falling oil prices were a factor in the slight month-over-month improvement.

Rockefeller Center Rink Rolex Clock
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

Kristen Cannon
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

G Shock Pokemon watch in Pokeball
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch

The new watch commemorates Pokémon’s 30th anniversary.

Saks Fifth Avenue door sign
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New Name

The luxury retailer is now called Exemplar Luxury Group.

Jade Ruzzo Lady Collection Compact Mirror Necklace
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a Lady

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

Blue Nile Montana sapphire jewelry
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire Collection

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

American Gem Society
GradingJun 30, 2026
AGS Opens 2026 Recertification Exam

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

Briony Raymond Carousel Collection Campaign Imagery
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard Stones

The new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.

Lee Michaels Fine Jewelry Ridgeland Mississippi exterior
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi Flagship

Lee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.

Sean Milliner
GradingJun 29, 2026
National Rarities Announces New Gemology Manager

Sean Milliner has joined the company.

GIA London Canary Wharf campus
GradingJun 29, 2026
GIA to Open New London Campus

Classes will begin in August at GIA’s new Canary Wharf location.

Hogback diamond ring
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home

A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.

Kris Averi Rainbow Prism Thorn Ring
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ Ring

The rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.

A tray of Rembrandt charms
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’

The new initiative donates a portion of the proceeds from select charms to charitable causes.

Bernard James Knickerbockers Special Edition Aura Band
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with Ring

The Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.

Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy