MajorsMar 15, 2022
How the Jewelry Industry Is Helping UkraineCollectionsMar 10, 2022
This Sweet New Collection Benefits NICU Babies
EF Collection has launched a new range to benefit its charitable foundation, Angels 4 Austin.
This 14-karat white gold and diamond pendant is from the new Angel Wing collection by EF Collection. Priced at $950, it benefits infant polycystic kidney disease research.
Los Angeles—Last year, EF Collection designer Emily Faith Strauss turned tragedy into purpose.
She’s continuing that effort with a new collection.
Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.
Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss.
Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.
Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.
She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.
Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU).
She’s continuing that effort with a new collection.
Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.
Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss.
Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.
Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.
She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.
Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU).
The Angel Wing Charm in 14-karat rose gold with diamonds ($395)
Angel Wing Necklace in 14-karat yellow gold with diamonds ($750)
Angel Wing Stud Earrings in 14-karat yellow gold with diamonds ($525)
Angel Wing Ear Cuffs in 14-karat white gold and diamonds ($1,350)
Angel Wing Bracelet in 14-karat rose gold and diamonds ($595)
While Austin was in the NICU, one of Strauss’ followers sent her an Angel Dear Lovie—a soft baby blanket for Strauss to leave with Austin when she wasn’t at the hospital.
Angels 4 Austin paid that comfort forward, donating 5,000 Lovies to families with children in the NICU.
Just as the Lovie provided a tangible connection between mother and child when they were apart, the new Angel Wing collection represents keeping loved ones close, even when they’ve passed.
Launched on what would have been Austin’s first birthday, the collection comprises seven pieces: necklaces, a charm, stud earrings, ear climbers, a bracelet, and an anklet, all with an angel wing motif.
The collection is crafted in 14-karat gold, available in white, rose, and yellow, and set with diamond pavé.
Items range from $395 for an angel wing charm to $1,350 for a pair of ear climber earrings.
The collection is available now on the EF Collection website.
More on Collections
The Latest
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
