MajorsMar 15, 2022
How the Jewelry Industry Is Helping UkraineCollectionsMar 10, 2022
This Sweet New Collection Benefits NICU Babies
EF Collection has launched a new range to benefit its charitable foundation, Angels 4 Austin.
This 14-karat white gold and diamond pendant is from the new Angel Wing collection by EF Collection. Priced at $950, it benefits infant polycystic kidney disease research.
Los Angeles—Last year, EF Collection designer Emily Faith Strauss turned tragedy into purpose.
She’s continuing that effort with a new collection.
Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.
Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss.
Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.
Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.
She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.
Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU).
She’s continuing that effort with a new collection.
Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.
Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss.
Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.
Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.
She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.
Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU).
The Angel Wing Charm in 14-karat rose gold with diamonds ($395)
Angel Wing Necklace in 14-karat yellow gold with diamonds ($750)
Angel Wing Stud Earrings in 14-karat yellow gold with diamonds ($525)
Angel Wing Ear Cuffs in 14-karat white gold and diamonds ($1,350)
Angel Wing Bracelet in 14-karat rose gold and diamonds ($595)
While Austin was in the NICU, one of Strauss’ followers sent her an Angel Dear Lovie—a soft baby blanket for Strauss to leave with Austin when she wasn’t at the hospital.
Angels 4 Austin paid that comfort forward, donating 5,000 Lovies to families with children in the NICU.
Just as the Lovie provided a tangible connection between mother and child when they were apart, the new Angel Wing collection represents keeping loved ones close, even when they’ve passed.
Launched on what would have been Austin’s first birthday, the collection comprises seven pieces: necklaces, a charm, stud earrings, ear climbers, a bracelet, and an anklet, all with an angel wing motif.
The collection is crafted in 14-karat gold, available in white, rose, and yellow, and set with diamond pavé.
Items range from $395 for an angel wing charm to $1,350 for a pair of ear climber earrings.
The collection is available now on the EF Collection website.
More on Collections
The Latest
EditorsSep 12, 2025
Out & About: Mining Sapphires in Rock Creek, MontanaAssociate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.
TrendsSep 12, 2025
Piece of the Week: Arunashi’s Fordite and Rhodolite EarringsFordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.
Events & AwardsSep 12, 2025
Al Gilbertson Wins 2025 Robert M. Shipley AwardGilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Policies & IssuesSep 11, 2025
Supreme Court to Hear Tariffs Case in November A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.
Weekly QuizSep 12, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 11, 2025
Tabayer Opens Nordstrom Shop-In-ShopLocated in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.
SourcingSep 11, 2025
Need to Sell More Natural Diamonds? De Beers Has an App for ThatThe new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to AccountAs the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. HeadphonesJacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.
TrendsSep 10, 2025
Tiffany & Co. Archival Jewels Bring Life to ‘Frankenstein’Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New YorkThe industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship WinnersThe nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in AustinThe Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s UmbrellaThe two organizations have finalized and signed the affiliation agreement announced in May.
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron JewelsThe single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand AmbassadorThe Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink DiamondThe Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in NovemberNYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.
