MajorsMar 15, 2022
How the Jewelry Industry Is Helping UkraineCollectionsMar 10, 2022
This Sweet New Collection Benefits NICU Babies
EF Collection has launched a new range to benefit its charitable foundation, Angels 4 Austin.
This 14-karat white gold and diamond pendant is from the new Angel Wing collection by EF Collection. Priced at $950, it benefits infant polycystic kidney disease research.
Los Angeles—Last year, EF Collection designer Emily Faith Strauss turned tragedy into purpose.
She’s continuing that effort with a new collection.
Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.
Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss.
Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.
Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.
She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.
Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU).
She’s continuing that effort with a new collection.
Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.
Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss.
Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.
Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.
She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.
Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU).
The Angel Wing Charm in 14-karat rose gold with diamonds ($395)
Angel Wing Necklace in 14-karat yellow gold with diamonds ($750)
Angel Wing Stud Earrings in 14-karat yellow gold with diamonds ($525)
Angel Wing Ear Cuffs in 14-karat white gold and diamonds ($1,350)
Angel Wing Bracelet in 14-karat rose gold and diamonds ($595)
While Austin was in the NICU, one of Strauss’ followers sent her an Angel Dear Lovie—a soft baby blanket for Strauss to leave with Austin when she wasn’t at the hospital.
Angels 4 Austin paid that comfort forward, donating 5,000 Lovies to families with children in the NICU.
Just as the Lovie provided a tangible connection between mother and child when they were apart, the new Angel Wing collection represents keeping loved ones close, even when they’ve passed.
Launched on what would have been Austin’s first birthday, the collection comprises seven pieces: necklaces, a charm, stud earrings, ear climbers, a bracelet, and an anklet, all with an angel wing motif.
The collection is crafted in 14-karat gold, available in white, rose, and yellow, and set with diamond pavé.
Items range from $395 for an angel wing charm to $1,350 for a pair of ear climber earrings.
The collection is available now on the EF Collection website.
Editors' Picks
Sponsored by
More on Collections
The Latest
MajorsApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
