Collections

This Sweet New Collection Benefits NICU Babies

CollectionsMar 10, 2022

This Sweet New Collection Benefits NICU Babies

EF Collection has launched a new range to benefit its charitable foundation, Angels 4 Austin.

This 14-karat white gold and diamond pendant is from the new Angel Wing collection by EF Collection. Priced at $950, it benefits infant polycystic kidney disease research.
Los Angeles—Last year, EF Collection designer Emily Faith Strauss turned tragedy into purpose.

She’s continuing that effort with a new collection.

Launching today (March 10), the “Angel Wing” collection will donate 100 percent of its proceeds to Angels 4 Austin through March 17.

Angels 4 Austin is the foundation Strauss launched last year in memory of her son Austin Davis Strauss. 

Doctors diagnosed Austin with polycystic kidney disease when Strauss was in her third trimester of pregnancy. She delivered Austin at 35 weeks, but he died 39 days later.

Strauss shared her story with her EF Collection social media following, raising awareness and connecting with families who had experienced infant illness and loss.

She founded Angels 4 Austin, which fundraised $250,000 for polycystic kidney disease research at UCLA’s Children’s Discovery and Innovation Institute.

Angels 4 Austin also aimed to help other families with children in the Neonatal Intensive Care Unit (NICU). 


While Austin was in the NICU, one of Strauss’ followers sent her an Angel Dear Lovie—a soft baby blanket for Strauss to leave with Austin when she wasn’t at the hospital. 

Angels 4 Austin paid that comfort forward, donating 5,000 Lovies to families with children in the NICU.

Just as the Lovie provided a tangible connection between mother and child when they were apart, the new Angel Wing collection represents keeping loved ones close, even when they’ve passed.

Launched on what would have been Austin’s first birthday, the collection comprises seven pieces: necklaces, a charm, stud earrings, ear climbers, a bracelet, and an anklet, all with an angel wing motif.

The collection is crafted in 14-karat gold, available in white, rose, and yellow, and set with diamond pavé.

Items range from $395 for an angel wing charm to $1,350 for a pair of ear climber earrings.

The collection is available now on the EF Collection website.

 Related stories will be right here …
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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