Watches of Switzerland’s Q3 Jewelry Sales Up 88%
Jewelry sales were strong following its acquisition of Betteridge and the opening of its first Bulgari boutique.

In the third quarter ending Jan. 30, the company posted £348.1 million ($472.6 million) in total revenue, up 28 percent year-over-year.
Revenue was up 35 percent compared with the third quarter of pre-pandemic 2019.
For the first nine months of the year, revenue totaled £934.3 million ($1.27 billion), up 36 percent year-over-year and up 36 percent compared with pre-pandemic 2019.
“I am pleased to report continued strong momentum for our group following a successful Christmas trading period,” CEO Brian Duffy said.
“We have delivered impressive growth in both luxury watches and luxury jewelry in both the U.K. and U.S. markets, demonstrating the value of our portfolio of world leading partner brands.”
The positive performance was driven by strong demand for luxury jewelry and watches.
The luxury watches category was up 21 percent year-over-year in the quarter and up 33 percent for the first nine months of the year.
“Demand for luxury watches continues to be very strong in both the U.K. and the U.S., consistently exceeding supply,” said Watches of Switzerland in a press release about the results.
Its “super high demand” watch brands include Rolex, Patek Philippe, and Audemars Piguet.
The brands have been hampered by supply chain constraints, especially Rolex, but full-year intake was in line with the company’s expectations.
A limited supply of the above brands meant stronger sales for other luxury watches, with sales in the category excluding those three more than doubling, up 112 percent year-over-year.
The luxury jewelry category was up 88 percent year-over-year in the quarter and up 70 percent in the first nine months of the year.
Online sales for the quarter slipped 1 percent compared with last year, when U.K. stores were closed four out of the 13 weeks in the quarter due to COVID-19 restrictions.
The results reflect a strong market, said the company, as well as incremental growth from its recent Betteridge acquisition and the opening of its first Bulgari boutique.
In a move to bolster revenue, the company has continued to expand in the U.S. market.
In the region, third-quarter revenue totaled £124.6 million ($169.2 million), up 44 percent year-over-year and up 67 percent compared with the third quarter of 2019.
U.S. luxury watch sales were up 32 percent year-over-year, while sales of other luxury watch brands more than tripled, up 214 percent year-over-year.
Jewelry sales in the U.S. were especially strong, up 173 percent following its Betteridge acquisition, which was completed in December 2021, and the opening of its first Bulgari boutique.
For the first nine months of the year, U.S. revenue totaled £292.1 million ($396.6 million), up 41 percent year-over-year and up 57 percent compared to the same period in 2019.
The company recently acquired five stores belonging to leading independent watch retailers in the U.S. as it continues its North American expansion.
It scooped up Ben Bridge at Mall of America outside of Minneapolis-St.Paul; Timeless Luxury Watches in Plano, Texas; and three Betteridge stores in Greenwich, Connecticut, and Vail and Aspen, Colorado.
The acquisitions brought its U.S. network up to 36 stores, including 22 multi-brand and 14 mono-brand boutiques, located in 12 states.
As of Jan. 30, the company operated 171 stores across the U.S. and the U.K., including 51 mono-brand boutiques.
It also refurbished its Rolex boutique at the Wynn Resort in Las Vegas, reopened Mayors Millenia in Florida, and expanded its mono-brand boutique network with the opening of Breitling Short Hills, New Jersey and Tudor Millenia in Florida.
The company is also expanding in Europe, opening six mono-brand boutiques in Sweden, Denmark, and Ireland, set to open in the first half of its next fiscal year, which begins in May.
Looking to the year ahead, the company is expecting full-year revenue to be near the top end of its guidance, which was previously raised following a strong performance in the first half.
It expects revenue of £1.15 billion to £1.20 billion, assuming there are no significant changes in market conditions.
The company has plans to open a new flagship store in Cincinnati and three new mono-brand boutiques in the U.K. It will also refurbish Mayors in Boca Raton, Florida.
Looking further ahead to its next fiscal year, it plans to expand its mono-brand boutique store network in the U.S. and the U.K. even further and continue to refurbish the Mayors store network in Florida.
A new flagship will open in the American Dream mall in New Jersey as well as a new Watches of Switzerland store in London.
The Latest

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.


“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.





















