These Were the Top 5 Watch Brands of 2021 on Chrono24

WatchesJan 24, 2022

These Were the Top 5 Watch Brands of 2021 on Chrono24

Two of the brands in the top slots may come as a surprise.

These watches comprised Chrono24’s list of the top five watch models of 2021. They are, from left to right, the Rolex Datejust, the Rolex Submariner, the Omega Seamaster, the Omega Speedmaster, and the Rolex Daytona.
Karlsruhe, Germany—Luxury watches enjoyed a strong 2021, capturing consumers’ attention and spending dollars.

Shortly after the new year, direct-to-consumer watch marketplace Chrono24 dug through its data, collected from 100 million users, to list the most sought-after watches of 2021.

As for the most popular brands searched for and bought on the website, Rolex was, not surprisingly, in the first spot, followed by Omega, Seiko, Breitling, and Audemars Piguet.

“These top 5 most sought-after brands not only reflect popularity, but also prove that watch buyers are looking for a sustainable investment,” said Tim Stracke, co-CEO and founder of Chrono24, in a press release about the results.

While Rolex, Omega, and Audemars Piguet have been “exceptionally stable” in value, he described Seiko as an “interesting newcomer” to the top five list.

The Japanese brand “offers high-quality mechanics ideal for everyday use, especially for watch fans of all income groups,” said Stracke.

Breitling is also new to the top 5 list, which the company credits to its “interesting innovations” and lauded the strategy of CEO Georges Kern.

The Breitling Chronomat, as well as the Endurance Pro and the Superocean, were in high demand.

 Related stories will be right here … 

Chrono24’s report also highlighted the top five most popular models of luxury watches searched for and bought on the site.

Rolex snagged three of the top five spots with the two remaining spots going to Omega.

The Rolex Datejust and Submariner were two of the most popular among Chrono24 customers, followed by the Omega Seamaster and Speedmaster, with the Rolex Daytona in fifth place.

The Daytona model was in first place last year, but has since slipped to the last spot, which the company attributes in part to market availability.

“The Rolex Daytona is not only considered a legend of timekeeping, but also difficult to obtain. The model can only be bought at a Rolex dealer with exceptionally long waiting times,” said the company.

Chrono24 had about 5,000 Daytons for sale at the time the report was released earlier this month, but the prices reflect the high demand and far exceed the list price of a new model.

A search of Chrono24’s website for a Rolex Daytona pulls up a little more than 4,300 results with many prices in the six-figure range.

In contrast, the Omega Speedmaster, notable for being the first watch worn on the moon, earned a higher spot on the top 5 list this year.

The model benefited from the limited market availability of other brands, said Chrono24, and was searched for and bought more this year than in previous years.

Patek Philippe, which did not make the top 5 lists, saw waning demand, due in part to the discontinuation of the Nautilus model in stainless steel, said Stracke, which has led to a significant price jump.

The list prices of the Patek Philippe Nautilus have tripled, said the company, making them available only to a select group of collectors.

Stracke noted that the demand for the limited edition Patek Philippe Ref. 5711/1A-018 with a “Tiffany Blue” dial is especially high with only 170 created, and made available only to those hand-picked by Patek and Tiffany.

The company has more than 500,000 watches from 128 available on its website, selling new, vintage, and second-hand watches from more than 3,000 certified dealers and private collectors.

For more information, visit Chrono24’s website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

CrimeOct 03, 2022
Delaware Jeweler Viciously Attacked During Robbery

The jeweler was left in critical condition after a suspect pistol-whipped and beat him before stealing jewelry out of the display cases.

CollectionsOct 03, 2022
Vrai, Brides Magazine Partner on Lab-Grown Diamond Collection

Readers are taking a “strong interest” in lab-grown jewelry, said Brides’ editorial director.

IndependentsOct 03, 2022
Day’s Jewelers Names New VP of Marketing

Long-time employee Nikia Levesque takes on the role as former owner Jeff Corey retires.

Brought to you by
Sarine’s Second Generation AI-Based Diamond Grading

The diamond industry is dramatically evolving from manual to AI-based 4Cs grading. Stay up-to-date and discover the new AI-powered advances.

AuctionsSep 30, 2022
Red Diamond Earns $1.8M at Auction

The final hammer price blew the pre-sale estimate out of the water.

Weekly QuizSep 29, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
EditorsSep 30, 2022
The Best of Betty White’s Jewelry Sold at Auction

Michelle Graff recaps the cats, fortune cookies, and charm bracelets that caught her eye while covering the late actress’ estate sale.

Policies & IssuesSep 30, 2022
Voting Is Open for the Fairmined 100 Challenge’s Best Collection

The winners, picked by a group of judges and voted as the public’s favorite, will be announced in a webinar on Oct. 11.

Brought to you by
6 Steps to Start a Dynamic Company Culture

Learn how to better serve your employees, customers and community by having a dynamic and supportive company culture.

CollectionsSep 30, 2022
Piece of the Week: Fewer Finer’s ‘Family Bracelet’

The engravable piece is a perfect family heirloom.

GradingSep 30, 2022
GSI India Names Ramit Kapur Managing Director

Kapur has spent nearly two decades working in the gemological labs sector of the jewelry industry.

Supplier BulletinSep 29, 2022
How to Create an Engaging Experience and a Sparkling Reputation

Sponsored by Synchrony

SourcingSep 29, 2022
Q&A: Constantin Wild Celebrates 175 Years in the Colored Stone Business

The family business’ fourth-generation eponymous owner reflects on the milestone and the market today.

AuctionsSep 29, 2022
See the Top Lots in Christie’s Upcoming Rare Watch Sale

According to Christie’s, the auction is its most important single-owner watch collection ever.

CollectionsSep 29, 2022
Trove Has a New Proposal: Ring Boxes

The jewelry box brand is expanding with both single and double ring boxes in red, mint green, and white.

SourcingSep 29, 2022
AGTA Names Jennifer Heebner Editor-in-Chief of its Publications

The association has also hired a new marketing manager and announced two staff transitions.

Policies & IssuesSep 29, 2022
JA Members Return to Capitol Hill to Voice Jewelers’ Concerns

The topics up for discussion with lawmakers included inflation, rising interest rates, hiring challenges, and crime.

AuctionsSep 28, 2022
The 18-Carat ‘Fortune Pink’ Diamond Could Sell for $35M

The pear-shaped fancy vivid pink diamond will lead the Christie’s Geneva Magnificent Jewels auction on Nov. 8.

SurveysSep 28, 2022
Consumer Confidence Rises in September

U.S. consumer confidence rose for the second consecutive month as gas prices fell.

MajorsSep 28, 2022
Artistry’s 2023 Catalog Is Out Now

The jewelry catalog features an updated layout and 160 pages of product.

MajorsSep 28, 2022
JFC’s 2022 ‘Hope for the Holidays’ Program Is an Adorable Menagerie

There are three designs to choose from this year, all featuring animals drawn by kids who have had wishes granted through Make-A-Wish.

AuctionsSep 27, 2022
In Betty White’s Blockbuster Estate Sale, Jewelry Held Its Own

Fine jewelry comprised three of the auction’s top 10 lots, though it could not top her director’s chair or scripts from “The Golden Girls.”

CrimeSep 27, 2022
3 Suspects in Beverly Hills Smash-and-Grab Robbery Arrested

A total of four suspects are now in custody with police still on the lookout for the remaining two.

ColumnistsSep 27, 2022
Creative Connecting: Fun Ideas for Holiday 2022 In-Store Events

From a “whodunnit” murder mystery to a permanent jewelry party, Duvall O’Steen and Jen Cullen Williams share a wealth of suggestions.

MajorsSep 27, 2022
Stuller Releases 2 Updated Catalogs Ahead of the Holiday Season

“Mountings 2023-2024” and “Diamonds & Gemstones 2023-2024” offer a vast selection of options to create custom pieces.

Events & AwardsSep 27, 2022
ICA’s 2023 Congress Will Be Held in Dubai

The event will be hosted by the Dubai Multi Commodities Centre from Feb. 15-17.

IndependentsSep 26, 2022
Roberson’s Fine Jewelry to Close After 42 Years

The store’s liquidation sale will showcase the mix of classic and unique jewels it’s known for stocking.

CollectionsSep 26, 2022
Go ‘Inside the Dream’ of Bulgari Via a New Documentary on Amazon Prime

It follows Creative Director Lucia Silvestri as she crafts the brand’s high jewelry collections.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy