Chrono24 Secures $118M in Latest Funding Round
Aglaé Ventures, part of the investment company of LVMH’s Arnault family, helped fund the direct-to-consumer watch company.

Equity firm General Atlantic led the funding round alongside Aglaé Ventures, the technology arm of the Arnault family’s investment company.
The Arnault family is behind luxury conglomerate LVMH, which owns brands like Louis Vuitton, Christian Dior, Tiffany & Co., and Bulgari.
Existing investors Insight Partners and Sprints Capital also took part in the round.
Chrono24 has raised $236 million in total and will use the funds to jumpstart its growth.
The watch company wants to widen its footprint in existing markets and expand into new ones, while also searching for top talent.
Looking to capitalize on the growing pre-owned watch market, Chrono24 plans to revamp its user experience in the hopes of attracting a new generation of watch collectors.
Sales of secondhand fine watches are expected to reach $30 billion by 2025, making it one of the fastest- growing segments in the luxury industry, as per a report by McKinsey.
The research firm McKinsey compiled its “State of Fashion, Jewellery and Watches” report using data from Chrono24.
In 2020, Chrono24 saw total transaction volume rise 30 percent year-over-year, with pre-owned watches accounting for two-thirds of sales.
“As originators of the digital marketplace concept within the luxury watch world, we’ve built a platform that not only supports and encourages evolving consumer behavior, but also provides invaluable proof of concept to an industry that has traditionally shied away from disruption,” said Chrono24 Co-CEO Tim Stracke in a press release.
“We are very pleased that General Atlantic and Aglaé Ventures recognize the vast market potential lying in the digital evolution of luxury retail and our company’s role in this industry.”
The Latest

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.


The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.