Here Are This Year’s Black Friday Jewelry, Watch Deals
From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

The shopping holiday may look a little different than years past, but the hunt for deals is still on.
Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.
Here are a few retailers offering jewelry deals this Black Friday.
Kay Jewelers
Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.
The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.
Zales
From now through Nov. 29, Zales is offering 30 to 50 percent off nearly everything.
The store is also offering 10 percent off select solitaire rings as part of the sale.
Zales, another Signet-owned banner, carries a number of designer brands, including Vera Wang and Serena Williams Jewelry.
Its Black Friday specials include a 10-karat white gold tennis bracelet set with 10 carats of diamonds ($3,499), a 1-carat vintage-style diamond engagement ring in 10-karat white gold ($699), and a pair of sterling silver princess-cut diamond studs ($59).
Charles & Colvard
Charles & Colvard, best known for its moissanite jewelry, is also holding a Black Friday sale.
From Nov. 22-27, its website is offering 25 percent off sitewide.
Shoppers can find on-trend items, like its collection of zodiac pendants, as well as engagement rings.
Rocksbox
Jewelry rental subscription platform Rocksbox, recently acquired by Signet Jewelers, also has holiday deals.
Rocksbox allows subscribers to rent different pieces of jewelry every month, swapping out their picks for something new the following month or buying the pieces.
For $21 per month, subscribers can rent up to three pieces from brands like Kate Spade and Kendra Scott.

Throughout the month of November, the site is offering the first month of membership free with the code “BFRUSH” at checkout.
Now through Dec. 25, shoppers can take $10 off a Rocksbox gift membership with the code “BIGGIFT” at checkout.
The company recently expanded its selection of genderless jewelry.
Jared
Jared is joining the other Signet-owned banners in the Black Friday celebration.
From Nov. 26 through Dec. 5, the chain is holding a “Buy More, Save More” event.
The sale offers 10 percent off a purchase up to $999, 15 percent off a purchase of $1,000 to $2,499, and 20 percent off a purchase of $2,500 or more.
Jared stocks a number of designer brands, including Breitling, Movado, John Hardy, and Estd. 1933 by Esquire, its new men’s jewelry line.
Macy’s
Shoppers can find just about anything at Macy’s, but the department store sells a lot of watches and jewelry each year.
Macy’s watch and jewelry sales totaled $1.13 billion in 2020, landing the retailer in the No. 7 spot on National Jeweler’s most recent $100 Million Supersellers list.
The retailer carries in-house jewelry brands as well as designer brands like Bulova, Le Vian, Swarovski, and Citizen.
Macy’s has a number of Black Friday specials on jewelry and watches, including up to 60 percent off diamond studs and earrings.
The company is also offering a pair of sterling silver diamond earrings for $29.99 with any purchase of $25 or more.
Amazon
Amazon’s major shopping holiday is its annual Prime Day, but the retail giant is holding a Black Friday sale.
It’s offering up to 50 percent off watches from Timex, Tommy Hilfiger, Bulova, Citizen, and more.

Fashion jewelry from brands like Betsey Johnson and Steve Madden are also discounted.
The retailer is offering early Black Friday deals and a one-day “Deals of the Day” selection, so prices can vary by the day.
Pandora
Pandora is also getting into the holiday spirit.
From now through Nov. 30, the jewelry retailer is offering 30 percent off a shopper’s entire purchase in honor of Black Friday.
The deal applies to its stores and its website as well as at participating retailers.
Pandora has added new holiday items to its ”Timeless” and “Moments” collections.
The National Retail Federation is expecting an estimated 158.3 million people, two million more than last year, to go shopping from Thanksgiving Day through Cyber Monday this year.
The Latest

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Supplier Spotlight Sponsored by GIA

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.


The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.

Longtime employee Kyle Slosson has been promoted to the role.

First-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.

The limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.

After more than 50 years, Jeff Roberts is handing over ownership of the organization to IJO President Stephen Barnes.

Senior Jeweler Jay Wolff was named employee of the year.

The 111-year-old store will close following a dispute among Saks Global, a landlord, and the City of Dallas over a small piece of land.

The upcoming “Area_51” watch sale is a collaboration with heist-out, featuring vintage and modern timepieces with futuristic designs.

The trade organization, which will mark 120 years of service next year, has a refined focus and a new mission statement.