Here Are This Year’s Black Friday Jewelry, Watch Deals
From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

The shopping holiday may look a little different than years past, but the hunt for deals is still on.
Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.
Here are a few retailers offering jewelry deals this Black Friday.
Kay Jewelers
Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.
The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.
Zales
From now through Nov. 29, Zales is offering 30 to 50 percent off nearly everything.
The store is also offering 10 percent off select solitaire rings as part of the sale.
Zales, another Signet-owned banner, carries a number of designer brands, including Vera Wang and Serena Williams Jewelry.
Its Black Friday specials include a 10-karat white gold tennis bracelet set with 10 carats of diamonds ($3,499), a 1-carat vintage-style diamond engagement ring in 10-karat white gold ($699), and a pair of sterling silver princess-cut diamond studs ($59).
Charles & Colvard
Charles & Colvard, best known for its moissanite jewelry, is also holding a Black Friday sale.
From Nov. 22-27, its website is offering 25 percent off sitewide.
Shoppers can find on-trend items, like its collection of zodiac pendants, as well as engagement rings.
Rocksbox
Jewelry rental subscription platform Rocksbox, recently acquired by Signet Jewelers, also has holiday deals.
Rocksbox allows subscribers to rent different pieces of jewelry every month, swapping out their picks for something new the following month or buying the pieces.
For $21 per month, subscribers can rent up to three pieces from brands like Kate Spade and Kendra Scott.
Throughout the month of November, the site is offering the first month of membership free with the code “BFRUSH” at checkout.
Now through Dec. 25, shoppers can take $10 off a Rocksbox gift membership with the code “BIGGIFT” at checkout.
The company recently expanded its selection of genderless jewelry.
Jared
Jared is joining the other Signet-owned banners in the Black Friday celebration.
From Nov. 26 through Dec. 5, the chain is holding a “Buy More, Save More” event.
The sale offers 10 percent off a purchase up to $999, 15 percent off a purchase of $1,000 to $2,499, and 20 percent off a purchase of $2,500 or more.
Jared stocks a number of designer brands, including Breitling, Movado, John Hardy, and Estd. 1933 by Esquire, its new men’s jewelry line.
Macy’s
Shoppers can find just about anything at Macy’s, but the department store sells a lot of watches and jewelry each year.
Macy’s watch and jewelry sales totaled $1.13 billion in 2020, landing the retailer in the No. 7 spot on National Jeweler’s most recent $100 Million Supersellers list.
The retailer carries in-house jewelry brands as well as designer brands like Bulova, Le Vian, Swarovski, and Citizen.
Macy’s has a number of Black Friday specials on jewelry and watches, including up to 60 percent off diamond studs and earrings.
The company is also offering a pair of sterling silver diamond earrings for $29.99 with any purchase of $25 or more.
Amazon
Amazon’s major shopping holiday is its annual Prime Day, but the retail giant is holding a Black Friday sale.
It’s offering up to 50 percent off watches from Timex, Tommy Hilfiger, Bulova, Citizen, and more.
Fashion jewelry from brands like Betsey Johnson and Steve Madden are also discounted.
The retailer is offering early Black Friday deals and a one-day “Deals of the Day” selection, so prices can vary by the day.
Pandora
Pandora is also getting into the holiday spirit.
From now through Nov. 30, the jewelry retailer is offering 30 percent off a shopper’s entire purchase in honor of Black Friday.
The deal applies to its stores and its website as well as at participating retailers.
Pandora has added new holiday items to its ”Timeless” and “Moments” collections.
The National Retail Federation is expecting an estimated 158.3 million people, two million more than last year, to go shopping from Thanksgiving Day through Cyber Monday this year.
The Latest

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.


The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Get into the Halloween spirit with this roundup of 13 spooky jewels.

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.






















