SurveysNov 01, 2021
Why the NRF Believes It’ll Be a Record-Setting Holiday SeasonMajorsNov 24, 2021
Here Are This Year’s Black Friday Jewelry, Watch Deals
From Amazon to Zales, several retailers have deals lined up for the shopping holiday.
A 14-karat rose gold-plated pavé tennis bracelet set with green crystals from the Pandora “Timeless” collection ($150). Pandora is one of several retailers offering Black Friday discounts.
New York— Black Friday has slowly evolved from a one-day mad dash sale to a weeks-long shopping event.
The shopping holiday may look a little different than years past, but the hunt for deals is still on.
Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.
Here are a few retailers offering jewelry deals this Black Friday.
Kay Jewelers
Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.
The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.
The shopping holiday may look a little different than years past, but the hunt for deals is still on.
Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.
Here are a few retailers offering jewelry deals this Black Friday.
Kay Jewelers
Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.
The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.
A pair of sterling silver drop earrings set with lab-created emeralds, lab-created white sapphire, peridot, and green quartz ($249)
The Center of Me diamond necklace in sterling silver, 1/10 carats total ($199)
Kay’s “Sedusa” link bracelet in 10-karat yellow gold, 7.5 inches ($969)
Zales
From now through Nov. 29, Zales is offering 30 to 50 percent off nearly everything.
The store is also offering 10 percent off select solitaire rings as part of the sale.
Zales, another Signet-owned banner, carries a number of designer brands, including Vera Wang and Serena Williams Jewelry.
Its Black Friday specials include a 10-karat white gold tennis bracelet set with 10 carats of diamonds ($3,499), a 1-carat vintage-style diamond engagement ring in 10-karat white gold ($699), and a pair of sterling silver princess-cut diamond studs ($59).
A pair of 0.50-carat diamond split hoop earrings in sterling silver ($199)
A Bulova crystal accent gold-tone PVD watch and dog tag pendant box set, a Zales exclusive ($449)
A 0.50-carat total weight diamond tennis necklace in sterling silver, 17 inches ($259)
Charles & Colvard
Charles & Colvard, best known for its moissanite jewelry, is also holding a Black Friday sale.
From Nov. 22-27, its website is offering 25 percent off sitewide.
Shoppers can find on-trend items, like its collection of zodiac pendants, as well as engagement rings.
An “Aries” medallion in 14-karat white gold, set with 0.50 carats of lab-grown diamonds ($999)
A 14-karat rose gold flexible bangle, set with round lab-grown diamonds weighing 4 carats ($3,529)
A 14-karat white gold engagement ring set with a 1.90-carat moissanite ($1,699)
Rocksbox
Jewelry rental subscription platform Rocksbox, recently acquired by Signet Jewelers, also has holiday deals.
Rocksbox allows subscribers to rent different pieces of jewelry every month, swapping out their picks for something new the following month or buying the pieces.
For $21 per month, subscribers can rent up to three pieces from brands like Kate Spade and Kendra Scott.
Rocksbox, a jewelry rental subscription platform, is also offering Black Friday deals.
Throughout the month of November, the site is offering the first month of membership free with the code “BFRUSH” at checkout.
Now through Dec. 25, shoppers can take $10 off a Rocksbox gift membership with the code “BIGGIFT” at checkout.
The company recently expanded its selection of genderless jewelry.
Jared
Jared is joining the other Signet-owned banners in the Black Friday celebration.
From Nov. 26 through Dec. 5, the chain is holding a “Buy More, Save More” event.
The sale offers 10 percent off a purchase up to $999, 15 percent off a purchase of $1,000 to $2,499, and 20 percent off a purchase of $2,500 or more.
Jared stocks a number of designer brands, including Breitling, Movado, John Hardy, and Estd. 1933 by Esquire, its new men’s jewelry line.
A cultured pearl and diamond accent necklace in sterling silver ($129)
A pair of 0.50-carat total weight diamond solitaire earrings in 18-karat yellow gold ($999)
A diamond bolo bracelet, set with 3 carats of round diamonds in 14-karat white gold ($6,999)
Macy’s
Shoppers can find just about anything at Macy’s, but the department store sells a lot of watches and jewelry each year.
Macy’s watch and jewelry sales totaled $1.13 billion in 2020, landing the retailer in the No. 7 spot on National Jeweler’s most recent $100 Million Supersellers list.
The retailer carries in-house jewelry brands as well as designer brands like Bulova, Le Vian, Swarovski, and Citizen.
Macy’s has a number of Black Friday specials on jewelry and watches, including up to 60 percent off diamond studs and earrings.
The company is also offering a pair of sterling silver diamond earrings for $29.99 with any purchase of $25 or more.
A Macy’s brand diamond-cut wide bangle bracelet in 14-karat gold ($1,500). (Image courtesy of Macy’s website)
A Coach “Preston” chronograph 44 mm watch with gold-tone bracelet ($206). (Image courtesy of Macy’s website)
Amazon
Amazon’s major shopping holiday is its annual Prime Day, but the retail giant is holding a Black Friday sale.
It’s offering up to 50 percent off watches from Timex, Tommy Hilfiger, Bulova, Citizen, and more.
A selection of watches that are discounted for Amazon’s Black Friday sale
Fashion jewelry from brands like Betsey Johnson and Steve Madden are also discounted.
The retailer is offering early Black Friday deals and a one-day “Deals of the Day” selection, so prices can vary by the day.
Pandora
Pandora is also getting into the holiday spirit.
From now through Nov. 30, the jewelry retailer is offering 30 percent off a shopper’s entire purchase in honor of Black Friday.
The deal applies to its stores and its website as well as at participating retailers.
Pandora has added new holiday items to its ”Timeless” and “Moments” collections.
A pair of sterling silver, crystal, and cubic zirconia stud earrings from the “Timeless” collection ($115)
A sterling silver and cubic zirconia ring ($115)
The National Retail Federation is expecting an estimated 158.3 million people, two million more than last year, to go shopping from Thanksgiving Day through Cyber Monday this year.
More on Majors
The Latest
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for JewelersEmmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine JewelryThe “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers LineThe new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
TrendsSep 17, 2025
Silvia Furmanovich’s Book Tells the ‘Journey of a Jeweler’The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.
WatchesSep 17, 2025
Bob’s Watches Acquires Vintage Rolex Won on ‘The Price is Right’ The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.
TechnologySep 17, 2025
Jewelers Mutual Launches Shipping Solution App for Shopify The new integration allows users to manage shipments directly from the Shopify dashboard.
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CrimeSep 16, 2025
2 Robbery Suspects Killed in California Pawn Shop ShootoutSix people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.
CollectionsSep 16, 2025
Chopard Adds New Designs to Its ‘Ice Cube’ Capsule CollectionThe jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
