Here Are This Year’s Black Friday Jewelry, Watch Deals

MajorsNov 24, 2021

Here Are This Year’s Black Friday Jewelry, Watch Deals

From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

A 14-karat rose gold-plated pavé tennis bracelet set with green crystals from the Pandora “Timeless” collection ($150). Pandora is one of several retailers offering Black Friday discounts.
New York— Black Friday has slowly evolved from a one-day mad dash sale to a weeks-long shopping event.

The shopping holiday may look a little different than years past, but the hunt for deals is still on.

Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.

Here are a few retailers offering jewelry deals this Black Friday.

Kay Jewelers

Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.

The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.


From now through Nov. 29, Zales is offering 30 to 50 percent off nearly everything.

The store is also offering 10 percent off select solitaire rings as part of the sale.

Zales, another Signet-owned banner, carries a number of designer brands, including Vera Wang and Serena Williams Jewelry.

Its Black Friday specials include a 10-karat white gold tennis bracelet set with 10 carats of diamonds ($3,499), a 1-carat vintage-style diamond engagement ring in 10-karat white gold ($699), and a pair of sterling silver princess-cut diamond studs ($59).

Charles & Colvard

Charles & Colvard, best known for its moissanite jewelry, is also holding a Black Friday sale.

From Nov. 22-27, its website is offering 25 percent off sitewide.

Shoppers can find on-trend items, like its collection of zodiac pendants, as well as engagement rings.


Jewelry rental subscription platform Rocksbox, recently acquired by Signet Jewelers, also has holiday deals.

Rocksbox allows subscribers to rent different pieces of jewelry every month, swapping out their picks for something new the following month or buying the pieces.

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For $21 per month, subscribers can rent up to three pieces from brands like Kate Spade and Kendra Scott.

Rocksbox, a jewelry rental subscription platform, is also offering Black Friday deals.
Rocksbox, a jewelry rental subscription platform, is also offering Black Friday deals.

Throughout the month of November, the site is offering the first month of membership free with the code “BFRUSH” at checkout.

Now through Dec. 25, shoppers can take $10 off a Rocksbox gift membership with the code “BIGGIFT” at checkout.

The company recently expanded its selection of genderless jewelry.


Jared is joining the other Signet-owned banners in the Black Friday celebration.

From Nov. 26 through Dec. 5, the chain is holding a “Buy More, Save More” event.

The sale offers 10 percent off a purchase up to $999, 15 percent off a purchase of $1,000 to $2,499, and 20 percent off a purchase of $2,500 or more.

Jared stocks a number of designer brands, including Breitling, Movado, John Hardy, and Estd. 1933 by Esquire, its new men’s jewelry line.


Shoppers can find just about anything at Macy’s, but the department store sells a lot of watches and jewelry each year.

Macy’s watch and jewelry sales totaled $1.13 billion in 2020, landing the retailer in the No. 7 spot on National Jeweler’s most recent $100 Million Supersellers list.

The retailer carries in-house jewelry brands as well as designer brands like Bulova, Le Vian, Swarovski, and Citizen.

Macy’s has a number of Black Friday specials on jewelry and watches, including up to 60 percent off diamond studs and earrings.

The company is also offering a pair of sterling silver diamond earrings for $29.99 with any purchase of $25 or more.


Amazon’s major shopping holiday is its annual Prime Day, but the retail giant is holding a Black Friday sale.

It’s offering up to 50 percent off watches from Timex, Tommy Hilfiger, Bulova, Citizen, and more.

A selection of watches that are discounted for Amazon’s Black Friday sale
A selection of watches that are discounted for Amazon’s Black Friday sale

Fashion jewelry from brands like Betsey Johnson and Steve Madden are also discounted.

The retailer is offering early Black Friday deals and a one-day “Deals of the Day” selection, so prices can vary by the day.


Pandora is also getting into the holiday spirit.

From now through Nov. 30, the jewelry retailer is offering 30 percent off a shopper’s entire purchase in honor of Black Friday.

The deal applies to its stores and its website as well as at participating retailers.

Pandora has added new holiday items to its ”Timeless” and “Moments” collections.

The National Retail Federation is expecting an estimated 158.3 million people, two million more than last year, to go shopping from Thanksgiving Day through Cyber Monday this year.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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