SurveysNov 01, 2021
Why the NRF Believes It’ll Be a Record-Setting Holiday SeasonMajorsNov 24, 2021
Here Are This Year’s Black Friday Jewelry, Watch Deals
From Amazon to Zales, several retailers have deals lined up for the shopping holiday.
A 14-karat rose gold-plated pavé tennis bracelet set with green crystals from the Pandora “Timeless” collection ($150). Pandora is one of several retailers offering Black Friday discounts.
New York— Black Friday has slowly evolved from a one-day mad dash sale to a weeks-long shopping event.
The shopping holiday may look a little different than years past, but the hunt for deals is still on.
Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.
Here are a few retailers offering jewelry deals this Black Friday.
Kay Jewelers
Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.
The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.
The shopping holiday may look a little different than years past, but the hunt for deals is still on.
Jewelers, from chains to department stores, are getting into the holiday spirit and marking down items left and right.
Here are a few retailers offering jewelry deals this Black Friday.
Kay Jewelers
Kay Jewelers’ Black Friday sale, which runs from now until Nov. 29, offers 25 to 50 percent off nearly everything. Online-only deals offer up to 60 percent off select items.
The Signet Jewelers-owned banner stocks in-house brands as well as jewelry from designer brands like Le Vian and Neil Lane and watches from Bulova, Movado, and more.
A pair of sterling silver drop earrings set with lab-created emeralds, lab-created white sapphire, peridot, and green quartz ($249)
The Center of Me diamond necklace in sterling silver, 1/10 carats total ($199)
Kay’s “Sedusa” link bracelet in 10-karat yellow gold, 7.5 inches ($969)
Zales
From now through Nov. 29, Zales is offering 30 to 50 percent off nearly everything.
The store is also offering 10 percent off select solitaire rings as part of the sale.
Zales, another Signet-owned banner, carries a number of designer brands, including Vera Wang and Serena Williams Jewelry.
Its Black Friday specials include a 10-karat white gold tennis bracelet set with 10 carats of diamonds ($3,499), a 1-carat vintage-style diamond engagement ring in 10-karat white gold ($699), and a pair of sterling silver princess-cut diamond studs ($59).
A pair of 0.50-carat diamond split hoop earrings in sterling silver ($199)
A Bulova crystal accent gold-tone PVD watch and dog tag pendant box set, a Zales exclusive ($449)
A 0.50-carat total weight diamond tennis necklace in sterling silver, 17 inches ($259)
Charles & Colvard
Charles & Colvard, best known for its moissanite jewelry, is also holding a Black Friday sale.
From Nov. 22-27, its website is offering 25 percent off sitewide.
Shoppers can find on-trend items, like its collection of zodiac pendants, as well as engagement rings.
An “Aries” medallion in 14-karat white gold, set with 0.50 carats of lab-grown diamonds ($999)
A 14-karat rose gold flexible bangle, set with round lab-grown diamonds weighing 4 carats ($3,529)
A 14-karat white gold engagement ring set with a 1.90-carat moissanite ($1,699)
Rocksbox
Jewelry rental subscription platform Rocksbox, recently acquired by Signet Jewelers, also has holiday deals.
Rocksbox allows subscribers to rent different pieces of jewelry every month, swapping out their picks for something new the following month or buying the pieces.
For $21 per month, subscribers can rent up to three pieces from brands like Kate Spade and Kendra Scott.
Rocksbox, a jewelry rental subscription platform, is also offering Black Friday deals.
Throughout the month of November, the site is offering the first month of membership free with the code “BFRUSH” at checkout.
Now through Dec. 25, shoppers can take $10 off a Rocksbox gift membership with the code “BIGGIFT” at checkout.
The company recently expanded its selection of genderless jewelry.
Jared
Jared is joining the other Signet-owned banners in the Black Friday celebration.
From Nov. 26 through Dec. 5, the chain is holding a “Buy More, Save More” event.
The sale offers 10 percent off a purchase up to $999, 15 percent off a purchase of $1,000 to $2,499, and 20 percent off a purchase of $2,500 or more.
Jared stocks a number of designer brands, including Breitling, Movado, John Hardy, and Estd. 1933 by Esquire, its new men’s jewelry line.
A cultured pearl and diamond accent necklace in sterling silver ($129)
A pair of 0.50-carat total weight diamond solitaire earrings in 18-karat yellow gold ($999)
A diamond bolo bracelet, set with 3 carats of round diamonds in 14-karat white gold ($6,999)
Macy’s
Shoppers can find just about anything at Macy’s, but the department store sells a lot of watches and jewelry each year.
Macy’s watch and jewelry sales totaled $1.13 billion in 2020, landing the retailer in the No. 7 spot on National Jeweler’s most recent $100 Million Supersellers list.
The retailer carries in-house jewelry brands as well as designer brands like Bulova, Le Vian, Swarovski, and Citizen.
Macy’s has a number of Black Friday specials on jewelry and watches, including up to 60 percent off diamond studs and earrings.
The company is also offering a pair of sterling silver diamond earrings for $29.99 with any purchase of $25 or more.
A Macy’s brand diamond-cut wide bangle bracelet in 14-karat gold ($1,500). (Image courtesy of Macy’s website)
A Coach “Preston” chronograph 44 mm watch with gold-tone bracelet ($206). (Image courtesy of Macy’s website)
Amazon
Amazon’s major shopping holiday is its annual Prime Day, but the retail giant is holding a Black Friday sale.
It’s offering up to 50 percent off watches from Timex, Tommy Hilfiger, Bulova, Citizen, and more.
A selection of watches that are discounted for Amazon’s Black Friday sale
Fashion jewelry from brands like Betsey Johnson and Steve Madden are also discounted.
The retailer is offering early Black Friday deals and a one-day “Deals of the Day” selection, so prices can vary by the day.
Pandora
Pandora is also getting into the holiday spirit.
From now through Nov. 30, the jewelry retailer is offering 30 percent off a shopper’s entire purchase in honor of Black Friday.
The deal applies to its stores and its website as well as at participating retailers.
Pandora has added new holiday items to its ”Timeless” and “Moments” collections.
A pair of sterling silver, crystal, and cubic zirconia stud earrings from the “Timeless” collection ($115)
A sterling silver and cubic zirconia ring ($115)
The National Retail Federation is expecting an estimated 158.3 million people, two million more than last year, to go shopping from Thanksgiving Day through Cyber Monday this year.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
