Jared Has a New Men’s Jewelry Collection with Esquire
The jeweler collaborated with the men’s magazine that’s been around since the 1930s.
Jared is borrowing some of that cache for its newest men’s jewelry collection.
It’s called “estd. 1933 by Esquire” in honor of the magazine’s founding. The partnership, brokered by IMG, sees Jared collaborating with Esquire and SHR Jewelry Group, a company that works in licensing, product development, and brand building.
The collection’s tagline is: “A collection for the curious, confident, and cultured.”
It comprises a variety of classic men’s basics that are currently on-trend, like sterling silver signet rings, some gold-plated, in all-metal versions or with a dark natural chalcedony or onyx.
Bracelets feature Cuban links, curb links, and an oversized figaro chain, in sterling silver with gold and ruthenium plating. There are beaded bracelets, too, with chalcedony, onyx, hematite, and sodalite beads.
Necklaces feature similar link chains, plus medallion pendants, dog tags, and diamond crosses.
The styles are intended to be part of a man’s daily uniform. With sterling silver and 10-karat or 14-karat gold plating, pricing is attainable, starting at $199 and capping off at $1,199 for large link necklaces.
Each piece is marked with an “E” to represent Esquire.
Ann Grimmett, vice president of merchandising at Jared, said in a press release: “The men’s collection launch with Esquire and SHR reinforces our commitment to capturing market share in this ever-growing category. As an expert in men’s fashion, Esquire is an ideal partner for this initiative to help elevate Jared’s current offerings and provide our customers with a well-made, stylish collection at an accessible price point.”
The collection has just launched on Jared.com in time for the holiday shopping surge, and is available in-store, too.
SHR Jewelry Group CEO Scott Rauch commented, “As more and more men are expressing themselves through jewelry, it’s critical to offer them the right blend of design, materials and craftsmanship that they can wear with confidence.”
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