EBay Luxury Holiday Pop-Up to Stock Rare Rolex Model
It is one in a series of pop-up shops and will also carry watches from Richard Mille, Audemars Piguet, and IWC.

The “Hard To Find” eBay luxury pop-up shop will open in Miami from Dec. 10-11, selling Hermès Birkin and Kelly bags, gifts from Gucci’s “Psychedelic” and “Floral” collections, and rare timepieces from Richard Mille, Audemars Piguet, Rolex and other brands.
The company told National Jeweler these hard-to-find watches will include:
— Richard Mille men’s RM11-04 Mancini Carbon TPT;
— Audemars Piguet Royal Oak self-winding Flying Tourbillon Green Dial;
— Richard Mille RM35-02 automatic-winding Rafael Nadal men’s watch;
— Rolex Daytona men’s Platinum Ice Blue Dial watch; and
— IWC Portugieser Tourbillon Mystère Rétrograde Platinum 5044.
As for the exact location of the luxury pop-up, that may also be hard to find, as eBay is taking a speakeasy-style approach to these holiday shops.
Customers will have to check eBay’s social media channels the day before launch for helpful hints, though the final location won’t be revealed until opening day.
Luxury watch listings on eBay continue to grow at double-digit rates, said the company.
The most popular brands so far in 2021, based on the number of items sold, are Rolex, Omega, and Gucci.
Watch shoppers on eBay spend big on other categories as well.
The average luxury watch buyer who purchased a $2,000+ watch spent more than $9,000 in watches and $8,000 on more than 50 items in other categories.
The most expensive luxury watch sale on eBay this year was a Patek Phillipe Grand Complications Nautilus, which sold for $230,000.
Collector Jaysse Lopez of Urban Necessities will bring his collection to the shop. There will also be a display of all 50 pairs of the rare Off-White x Nike Dunk Low collection.
In Houston, a “Hard to Find” collectibles shop will open Dec. 3-4 as part of a partnership with the site’s top sellers. They will bring along trading cards, collectibles, and other memorabilia.
Those who don’t live in Miami, Detroit or Houston can shop the same inventory on eBay’s website.
The Latest

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.

It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.


Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Two awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

This year's theme is “Unveiling the Depths of the Ocean.”

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.





















