WatchesJun 21, 2021
Pre-Owned Luxury Watch Market Growing Quickly, Says McKinseyMajorsNov 18, 2021
EBay Luxury Holiday Pop-Up to Stock Rare Rolex Model
It is one in a series of pop-up shops and will also carry watches from Richard Mille, Audemars Piguet, and IWC.
EBay is opening a series of curated pop-up shops stocking hard-to-find gifts ahead of the holidays. These gifts will include watches from Rolex, Audemars Piguet, and other brands.
San Jose, Calif.—EBay announced Wednesday that it is opening a series of pop-ups in cities across the country, stocking normally out-of-stock gifts this holiday season.
The “Hard To Find” eBay luxury pop-up shop will open in Miami from Dec. 10-11, selling Hermès Birkin and Kelly bags, gifts from Gucci’s “Psychedelic” and “Floral” collections, and rare timepieces from Richard Mille, Audemars Piguet, Rolex and other brands.
The company told National Jeweler these hard-to-find watches will include:
— Richard Mille men’s RM11-04 Mancini Carbon TPT;
— Audemars Piguet Royal Oak self-winding Flying Tourbillon Green Dial;
— Richard Mille RM35-02 automatic-winding Rafael Nadal men’s watch;
— Rolex Daytona men’s Platinum Ice Blue Dial watch; and
— IWC Portugieser Tourbillon Mystère Rétrograde Platinum 5044.
As for the exact location of the luxury pop-up, that may also be hard to find, as eBay is taking a speakeasy-style approach to these holiday shops.
Customers will have to check eBay’s social media channels the day before launch for helpful hints, though the final location won’t be revealed until opening day.
Luxury watch listings on eBay continue to grow at double-digit rates, said the company.
The most popular brands so far in 2021, based on the number of items sold, are Rolex, Omega, and Gucci.
Watch shoppers on eBay spend big on other categories as well.
The average luxury watch buyer who purchased a $2,000+ watch spent more than $9,000 in watches and $8,000 on more than 50 items in other categories.
The most expensive luxury watch sale on eBay this year was a Patek Phillipe Grand Complications Nautilus, which sold for $230,000.
Related stories will be right here …
The “Hard To Find” eBay luxury pop-up shop will open in Miami from Dec. 10-11, selling Hermès Birkin and Kelly bags, gifts from Gucci’s “Psychedelic” and “Floral” collections, and rare timepieces from Richard Mille, Audemars Piguet, Rolex and other brands.
The company told National Jeweler these hard-to-find watches will include:
— Richard Mille men’s RM11-04 Mancini Carbon TPT;
— Audemars Piguet Royal Oak self-winding Flying Tourbillon Green Dial;
— Richard Mille RM35-02 automatic-winding Rafael Nadal men’s watch;
— Rolex Daytona men’s Platinum Ice Blue Dial watch; and
— IWC Portugieser Tourbillon Mystère Rétrograde Platinum 5044.
As for the exact location of the luxury pop-up, that may also be hard to find, as eBay is taking a speakeasy-style approach to these holiday shops.
Customers will have to check eBay’s social media channels the day before launch for helpful hints, though the final location won’t be revealed until opening day.
Luxury watch listings on eBay continue to grow at double-digit rates, said the company.
The most popular brands so far in 2021, based on the number of items sold, are Rolex, Omega, and Gucci.
Watch shoppers on eBay spend big on other categories as well.
The average luxury watch buyer who purchased a $2,000+ watch spent more than $9,000 in watches and $8,000 on more than 50 items in other categories.
The most expensive luxury watch sale on eBay this year was a Patek Phillipe Grand Complications Nautilus, which sold for $230,000.
Following the luxury pop-up in Miami, a “Hard to Find” sneaker pop-up will be held in Detroit from Nov. 19-20.
Collector Jaysse Lopez of Urban Necessities will bring his collection to the shop. There will also be a display of all 50 pairs of the rare Off-White x Nike Dunk Low collection.
In Houston, a “Hard to Find” collectibles shop will open Dec. 3-4 as part of a partnership with the site’s top sellers. They will bring along trading cards, collectibles, and other memorabilia.
Those who don’t live in Miami, Detroit or Houston can shop the same inventory on eBay’s website.
Collector Jaysse Lopez of Urban Necessities will bring his collection to the shop. There will also be a display of all 50 pairs of the rare Off-White x Nike Dunk Low collection.
In Houston, a “Hard to Find” collectibles shop will open Dec. 3-4 as part of a partnership with the site’s top sellers. They will bring along trading cards, collectibles, and other memorabilia.
Those who don’t live in Miami, Detroit or Houston can shop the same inventory on eBay’s website.
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
Weekly QuizFeb 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
