WatchesJun 21, 2021
Pre-Owned Luxury Watch Market Growing Quickly, Says McKinseyMajorsNov 18, 2021
EBay Luxury Holiday Pop-Up to Stock Rare Rolex Model
It is one in a series of pop-up shops and will also carry watches from Richard Mille, Audemars Piguet, and IWC.
EBay is opening a series of curated pop-up shops stocking hard-to-find gifts ahead of the holidays. These gifts will include watches from Rolex, Audemars Piguet, and other brands.
San Jose, Calif.—EBay announced Wednesday that it is opening a series of pop-ups in cities across the country, stocking normally out-of-stock gifts this holiday season.
The “Hard To Find” eBay luxury pop-up shop will open in Miami from Dec. 10-11, selling Hermès Birkin and Kelly bags, gifts from Gucci’s “Psychedelic” and “Floral” collections, and rare timepieces from Richard Mille, Audemars Piguet, Rolex and other brands.
The company told National Jeweler these hard-to-find watches will include:
— Richard Mille men’s RM11-04 Mancini Carbon TPT;
— Audemars Piguet Royal Oak self-winding Flying Tourbillon Green Dial;
— Richard Mille RM35-02 automatic-winding Rafael Nadal men’s watch;
— Rolex Daytona men’s Platinum Ice Blue Dial watch; and
— IWC Portugieser Tourbillon Mystère Rétrograde Platinum 5044.
As for the exact location of the luxury pop-up, that may also be hard to find, as eBay is taking a speakeasy-style approach to these holiday shops.
Customers will have to check eBay’s social media channels the day before launch for helpful hints, though the final location won’t be revealed until opening day.
Luxury watch listings on eBay continue to grow at double-digit rates, said the company.
The most popular brands so far in 2021, based on the number of items sold, are Rolex, Omega, and Gucci.
Watch shoppers on eBay spend big on other categories as well.
The average luxury watch buyer who purchased a $2,000+ watch spent more than $9,000 in watches and $8,000 on more than 50 items in other categories.
The most expensive luxury watch sale on eBay this year was a Patek Phillipe Grand Complications Nautilus, which sold for $230,000.
Related stories will be right here …
The “Hard To Find” eBay luxury pop-up shop will open in Miami from Dec. 10-11, selling Hermès Birkin and Kelly bags, gifts from Gucci’s “Psychedelic” and “Floral” collections, and rare timepieces from Richard Mille, Audemars Piguet, Rolex and other brands.
The company told National Jeweler these hard-to-find watches will include:
— Richard Mille men’s RM11-04 Mancini Carbon TPT;
— Audemars Piguet Royal Oak self-winding Flying Tourbillon Green Dial;
— Richard Mille RM35-02 automatic-winding Rafael Nadal men’s watch;
— Rolex Daytona men’s Platinum Ice Blue Dial watch; and
— IWC Portugieser Tourbillon Mystère Rétrograde Platinum 5044.
As for the exact location of the luxury pop-up, that may also be hard to find, as eBay is taking a speakeasy-style approach to these holiday shops.
Customers will have to check eBay’s social media channels the day before launch for helpful hints, though the final location won’t be revealed until opening day.
Luxury watch listings on eBay continue to grow at double-digit rates, said the company.
The most popular brands so far in 2021, based on the number of items sold, are Rolex, Omega, and Gucci.
Watch shoppers on eBay spend big on other categories as well.
The average luxury watch buyer who purchased a $2,000+ watch spent more than $9,000 in watches and $8,000 on more than 50 items in other categories.
The most expensive luxury watch sale on eBay this year was a Patek Phillipe Grand Complications Nautilus, which sold for $230,000.
Following the luxury pop-up in Miami, a “Hard to Find” sneaker pop-up will be held in Detroit from Nov. 19-20.
Collector Jaysse Lopez of Urban Necessities will bring his collection to the shop. There will also be a display of all 50 pairs of the rare Off-White x Nike Dunk Low collection.
In Houston, a “Hard to Find” collectibles shop will open Dec. 3-4 as part of a partnership with the site’s top sellers. They will bring along trading cards, collectibles, and other memorabilia.
Those who don’t live in Miami, Detroit or Houston can shop the same inventory on eBay’s website.
Collector Jaysse Lopez of Urban Necessities will bring his collection to the shop. There will also be a display of all 50 pairs of the rare Off-White x Nike Dunk Low collection.
In Houston, a “Hard to Find” collectibles shop will open Dec. 3-4 as part of a partnership with the site’s top sellers. They will bring along trading cards, collectibles, and other memorabilia.
Those who don’t live in Miami, Detroit or Houston can shop the same inventory on eBay’s website.
More on Majors
The Latest
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform ZolaThe pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
