Events & Awards

Melee Adds Tucson to Jewelry Trade Show Lineup in 2022

Events & AwardsNov 15, 2021

Melee Adds Tucson to Jewelry Trade Show Lineup in 2022

It will overlap with major industry gem shows like AGTA GemFair and GJX.

Melee, the jewelry trade show known for combining a curated group of designers and beautiful venue—as pictured here at New York City's High Line Hotel—is launching a new edition in Tucson next year.
New York—Jewelry trade show Melee is adding Tucson to its event lineup in 2022. 
The show is slated for Jan. 31-Feb. 2 at the Stillwell House, a historic home-turned-event-venue located in the city’s downtown.  
Organized by jewelry designer Rebecca Overmann and jewelry designer and Esqueleto store owner Lauren Wolf, Melee first launched in 2017 as a response to the organizers’ frustrations over not having a proper platform to exhibit their work. 
It has become popular for its curated, upscale selection of designer exhibitors, a beautiful venue, and affordable cost relative to other shows.  
Melee has been exclusively a New York City event up to now, but the pandemic led to the Tucson expansion, Wolf and Overmann told National Jeweler. 
The organizers said that while they were in lockdown in 2020, they were trying to figure out how to host an outdoor event so designers would still have a way to show their work. 
At the time, the 2021 Tucson gem shows were still scheduled to happen, so they broached the idea of a show there and “quite a few people were on board with the idea,” they said. 
And while plans for a 2021 event fell through amid the cancellation of the industry gem shows, they kept the idea in mind. 
“For us, and our designers, it lines up well for designers who are shopping the event and for buyers who are not interested in making the trek to New York City during the winter.”
 Related stories will be right here … 
Wolf and Overmann said Melee Tucson 2022 will feature some of the show’s previous designer exhibitors as well as some new faces. 
“The Tucson show will be similar to how we launched the NYC show—with a very small, but mighty, group of talented jewelers.”
The setting of the event has always been just as important to the two as the designs showcased—as one can see in their choices of The High Line Hotel and The Bowery Hotel in New York—and the Tucson venue was no exception. 
“The biggest challenge in the trade show industry is the sterile feeling that comes with so many of the big box venues. So, naturally, we were immediately on the hunt for another beautiful venue, with both indoor and outdoor space, along with a central location.”
Stillwell House fits the bill perfectly. The historic venue dates to 1901, offering both a stunning interior space and beautiful outdoor garden area, and is just a short walk to the Tucson Convention Center, where AGTA GemFair takes place, and the GJX show. 
“We think there is a lot of opportunity with the Tucson gem shows,” the organizers said. “Obviously, it’s a worldwide industry event, but we think it attracts a different type of buyer and designer as well. While New York City has been our most popular show, we do feel that there is a West Coast and Southwest appeal for designers and buyers alike. We are very excited to be adding Melee to the desert.”
Buyer registration for Melee Tucson, scheduled for Jan. 31-Feb. 2, opens today. 
Industry shows coinciding with it are AGTA GemFair and GJX, both running from Feb. 1-6. Select Tucson will take place Jan. 30-31 at La Paloma Resort & Spa. 
Melee, meanwhile, will also hold another winter show in New York from Feb. 7-9 at The Bowery Hotel. 
For more information, visit
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

MajorsNov 24, 2021
Here Are This Year’s Black Friday Jewelry, Watch Deals

From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

MajorsNov 24, 2021
Former JCK Associate Publisher Donna Borrelli Dies

The longtime industry veteran had a breakthrough case of COVID-19.

MajorsNov 24, 2021
Samuel B Has Now Donated More Than 1M Meals to Feeding America

The company donates 10 meals to the nonprofit for every piece of jewelry it sells.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

CollectionsNov 24, 2021
Piece of the Week: Sorellina’s Lover’s Bypass Ring

It’s double the toi et moi fun.

Weekly QuizNov 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 22-26, 2021.
Take the Quiz
ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?

A question from an astute young relative has Peter Smith pondering this question in his latest column.

Policies & IssuesNov 23, 2021
BIJC Has an I.D.E.A for Diversity Training in 2022

Starting in January, the Black in Jewelry Coalition will host webinars on addressing racial injustice and encountering racism in retail.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

SourcingNov 23, 2021
Parlé, Gem Legacy Team Up for Giving Tuesday Fundraising Campaign

Parlé will match donations up to $15,000 in an effort to build houses for teachers at a Tanzanian primary school.