Events & Awards

Melee Adds Tucson to Jewelry Trade Show Lineup in 2022

Events & AwardsNov 15, 2021

Melee Adds Tucson to Jewelry Trade Show Lineup in 2022

It will overlap with major industry gem shows like AGTA GemFair and GJX.

Melee, the jewelry trade show known for combining a curated group of designers and beautiful venue—as pictured here at New York City's High Line Hotel—is launching a new edition in Tucson next year.
New York—Jewelry trade show Melee is adding Tucson to its event lineup in 2022. 
The show is slated for Jan. 31-Feb. 2 at the Stillwell House, a historic home-turned-event-venue located in the city’s downtown.  
Organized by jewelry designer Rebecca Overmann and jewelry designer and Esqueleto store owner Lauren Wolf, Melee first launched in 2017 as a response to the organizers’ frustrations over not having a proper platform to exhibit their work. 
It has become popular for its curated, upscale selection of designer exhibitors, a beautiful venue, and affordable cost relative to other shows.  
Melee has been exclusively a New York City event up to now, but the pandemic led to the Tucson expansion, Wolf and Overmann told National Jeweler. 
The organizers said that while they were in lockdown in 2020, they were trying to figure out how to host an outdoor event so designers would still have a way to show their work. 
At the time, the 2021 Tucson gem shows were still scheduled to happen, so they broached the idea of a show there and “quite a few people were on board with the idea,” they said. 
And while plans for a 2021 event fell through amid the cancellation of the industry gem shows, they kept the idea in mind. 
“For us, and our designers, it lines up well for designers who are shopping the event and for buyers who are not interested in making the trek to New York City during the winter.”
 Related stories will be right here … 
Wolf and Overmann said Melee Tucson 2022 will feature some of the show’s previous designer exhibitors as well as some new faces. 
“The Tucson show will be similar to how we launched the NYC show—with a very small, but mighty, group of talented jewelers.”
The setting of the event has always been just as important to the two as the designs showcased—as one can see in their choices of The High Line Hotel and The Bowery Hotel in New York—and the Tucson venue was no exception. 
“The biggest challenge in the trade show industry is the sterile feeling that comes with so many of the big box venues. So, naturally, we were immediately on the hunt for another beautiful venue, with both indoor and outdoor space, along with a central location.”
Stillwell House fits the bill perfectly. The historic venue dates to 1901, offering both a stunning interior space and beautiful outdoor garden area, and is just a short walk to the Tucson Convention Center, where AGTA GemFair takes place, and the GJX show. 
“We think there is a lot of opportunity with the Tucson gem shows,” the organizers said. “Obviously, it’s a worldwide industry event, but we think it attracts a different type of buyer and designer as well. While New York City has been our most popular show, we do feel that there is a West Coast and Southwest appeal for designers and buyers alike. We are very excited to be adding Melee to the desert.”
Buyer registration for Melee Tucson, scheduled for Jan. 31-Feb. 2, opens today. 
Industry shows coinciding with it are AGTA GemFair and GJX, both running from Feb. 1-6. Select Tucson will take place Jan. 30-31 at La Paloma Resort & Spa. 
Melee, meanwhile, will also hold another winter show in New York from Feb. 7-9 at The Bowery Hotel. 
For more information, visit

The Latest

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Muzo emerald and argyle pink diamond necklace
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond Necklace

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological Institute

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

Cast StyleBar Nordstrom
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC Funding

The growing company also plans to open more of its own boutiques.

EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Platinum Born new collection
CollectionsNov 27, 2023
See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

Columbia Gem House fundraiser
SourcingNov 22, 2023
Columbia Gem House Raises $12K for Wildlife

The money will help a nonprofit rehabilitate sea turtles.

Facet Barcelona factory opening
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in Spain

The jewelry manufacturer said it can now better serve the North American market.

David Yurman holiday campaign
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

Rough diamonds from De Beers Gahcho Kue mine
SourcingNov 21, 2023
De Beers’ Rough Diamond Sales Sink to $80M

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy