Recorded WebinarsAug 20, 2021
Watch: What to Know About Jewelry RentalsMajorsNov 08, 2021
Rocksbox Expands Gender Fluid Jewelry Offerings
The jewelry rental company joins a growing list of businesses moving away from traditional gender labels.
Rocksbox, the jewelry subscription platform recently acquired by Signet Jewelers, has added to its gender fluid jewelry offerings.
San Francisco—Jewelry subscription platform Rocksbox is expanding its collection of gender fluid jewelry.
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
It joins a growing number of jewelry companies, like Blue Nile and John Hardy, that have introduced lines free of gender-specific labeling.
The company partnered with Rebl for its gender-free assortment, a jewelry brand that prides itself on being “all-inclusive and diverse,” per the brand’s website, with a focus on eco-friendly practices.
Its jewelry is made of hypoallergenic stainless steel and plated in 18-karat gold using a process it said creates less chemical waste than the traditional plating processes.
SEE: Rocksbox’s Gender Fluid Jewelry
Rebl’s “Sloan” signet ring with green jasper in stainless steel, ion-plated with 18-karat gold ($42)
A 14-karat gold-plated-over-bronze open rectangle slider bracelet by designer Sophie Harper, set with small crystal pavé ($46)
Slate’s “Hendrix” ear cuff is a mix of gold and silver over brass ($34)
The “Sonoma” pack of sterling silver-plated huggie hoops by Rudiment includes both black and white crystal pavé ($63).
A pair of 14-karat gold-plated bronze “Cala” studs by Rudiment
Rebl’s “Harlow” chain drop earrings are 18-karat gold ion-plated over stainless steel ($48).
Rebl’s “Storm” twisted chain bracelet in 18-karat gold ion-plated over stainless steel ($38)
Slate’s “Delaney” necklace in gold over brass with crystal pavé, designed for a layered look ($55)
It also touts that its jewelry is “waterproof,” meaning it won’t tarnish if customers wear it in the shower or add it to their beach ensemble.
The collection incorporates several on-trend styles, including links, chains, and mixed metals.
"At Rocksbox, we believe that jewelry is a celebration of individuality and self-love that doesn’t need a special occasion and definitely has no gender," said Gina Gorman, vice president of marketing at Rocksbox.
"Our rental model delivers access to a wide collection of pieces to celebrate everyone’s unique style - we see it in the ways our members share their Rocksbox style every day. We’re excited to continue to expand our assortment and sizing options to deliver on our mission to bring the joy of jewelry to everyone."
Rocksbox recently expanded to demi-fine jewelry, which it defines as 18-karat gold-plated over sterling silver jewelry.
It has also expanded its sizing options, with rings now available up to a size 12.
Other brands Rocksbox offers—like Slate, Sophie Harper, and Rudiment—also offer gender fluid styles.
Launched in 2012 by CEO Meghan Rose, San Francisco-based Rocksbox allows subscribers to rent different pieces of jewelry every month for $21 per month and either swap out their picks for something new the following month or buy the pieces.
Signet Jewelers acquired the company in April for an undisclosed amount.
Editor's Note: This story has been updated to include a quote from Rocksbox's Gina Gorman and an updated description of its demi-fine jewelry.
More on Majors
The Latest
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
AuctionsDec 12, 2024
Tom Brady’s Watches Top $4M at Sotheby’s AuctionThe highest-grossing lot of the sale was the retired QB’s Rolex Paul Newman Daytona “John Player Special.”
SourcingDec 12, 2024
Grizzly Emerald Auction Garners $22.4MRecent expansion initiatives at the Zambian emerald mine have shown strong production numbers, said Grizzly founder Abdoulaye Ndiaye.
SourcingDec 12, 2024
De Beers Announces 2024 ‘Shining Light’ Award WinnersThe competition awarded 12 designers, each from a country where De Beers recovers diamonds, with business support and tuition assistance.
