Watch: What to Know About Gen Z Consumers

Nov 05, 2021

Watch: What to Know About Gen Z Consumers

Marketing experts Benjamin Smithee and Connor Blakley share what retailers need to know about this generation.

Gen Z shoppers are the next generation poised to make their mark on the retail world and spend big on luxury.

In her latest webinar, Associate Editor Lenore Fedow sat down with digital marketing executive Benjamin Smithee and Gen Z expert Connor Blakley for a conversation about these consumers ahead of the holiday season.

Smithee and Blakely shared their insights on what Gen Z consumers are looking for in an e-commerce experience, the role of physical retail, the importance of inclusivity in advertising, having a social conscience, and more.

Watch the full session above, and join us again for “My Next Question” on Tuesday, Nov. 16 at 2 p.m. EDT.

Editor-in-Chief Michelle Graff will talk with Jewelers’ Security Alliance President John J. Kennedy and Gregory J. Smith, co-founder of Berkley Asset Protection, about security procedures and current crime trends.

Register at NationalJeweler.com/webinars.

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

MajorsNov 24, 2021
Here Are This Year’s Black Friday Jewelry, Watch Deals

From Amazon to Zales, several retailers have deals lined up for the shopping holiday.

MajorsNov 24, 2021
Former JCK Associate Publisher Donna Borrelli Dies

The longtime industry veteran had a breakthrough case of COVID-19.

MajorsNov 24, 2021
Samuel B Has Now Donated More Than 1M Meals to Feeding America

The company donates 10 meals to the nonprofit for every piece of jewelry it sells.

Brought to you by
Train Your Staff Today with Interactive eLearning

Join the prestigious brands, industry organizations and sellers using IGI’s educational services.

CollectionsNov 24, 2021
Piece of the Week: Sorellina’s Lover’s Bypass Ring

It’s double the toi et moi fun.

Weekly QuizNov 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Nov. 22-26, 2021.
Take the Quiz
ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?

A question from an astute young relative has Peter Smith pondering this question in his latest column.

Policies & IssuesNov 23, 2021
BIJC Has an I.D.E.A for Diversity Training in 2022

Starting in January, the Black in Jewelry Coalition will host webinars on addressing racial injustice and encountering racism in retail.

Brought to you by
3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

SourcingNov 23, 2021
Parlé, Gem Legacy Team Up for Giving Tuesday Fundraising Campaign

Parlé will match donations up to $15,000 in an effort to build houses for teachers at a Tanzanian primary school.

×