Watch: What to Know About Gen Z Consumers

Nov 05, 2021

Watch: What to Know About Gen Z Consumers

Marketing experts Benjamin Smithee and Connor Blakley share what retailers need to know about this generation.

Gen Z shoppers are the next generation poised to make their mark on the retail world and spend big on luxury.

In her latest webinar, Associate Editor Lenore Fedow sat down with digital marketing executive Benjamin Smithee and Gen Z expert Connor Blakley for a conversation about these consumers ahead of the holiday season.

Smithee and Blakely shared their insights on what Gen Z consumers are looking for in an e-commerce experience, the role of physical retail, the importance of inclusivity in advertising, having a social conscience, and more.

Watch the full session above, and join us again for “My Next Question” on Tuesday, Nov. 16 at 2 p.m. EDT.

Editor-in-Chief Michelle Graff will talk with Jewelers’ Security Alliance President John J. Kennedy and Gregory J. Smith, co-founder of Berkley Asset Protection, about security procedures and current crime trends.

Register at

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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