The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
This Is My Favorite Fine Jewelry Collection of the Year
Azlee consistently delivers an irresistible modern sophistication, inspired by the past.

Los Angeles-based Azlee, helmed by Baylee Zwart, seemed to hit its stride, interpreting the hottest current jewelry trends, like medallions, detachable and mix-and-match-able charms and chains to hang them on, through its own sophisticated viewpoint.
The brand also found a new sweet spot, delving into ancient symbols and reproducing them on gold coin-like medallions.
When it launched about halfway through the last decade, Azlee only featured gold and diamond designs for its first several seasons, but has slowly and thoughtfully incorporated colored gemstones into the collection.
The brand began with emeralds and in 2020, branching out into many more, like the aforementioned jade and tiger’s eye as well as rubies and unexpectedly delightful agate.
They provide the collection a reprieve from symbols, with a cleaner aesthetic that seems to bridge the ancient and Art Deco influences.
Other palette cleansers include gemstone beaded necklaces in agate, tiger’s eye, ruby and emerald, and even a luxurious gold bar bead version.
Azlee’s bespoke bridal business has centered on unique fancy-cut diamonds like kites and shields, and these feature in many new collection pieces as well, like gold bar earrings with carré- (a square step cut) and bullet-shaped diamonds, or as pendants in the new “Staircase” mini-collection, which features various stones framed in levels of gold.
“These themes are translated into the layers of gold seen throughout the collection and topped with emeralds, rubies and diamonds. As always, the pieces are sculptural and inspired by the Art Deco era, ancient symbols and female muses.”
Visit the Azlee website to see the designer’s full array.
The Latest

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The updated catalog has a newly dedicated section for gift wrapping.


Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

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