“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
This Is My Favorite Fine Jewelry Collection of the Year
Azlee consistently delivers an irresistible modern sophistication, inspired by the past.

Los Angeles-based Azlee, helmed by Baylee Zwart, seemed to hit its stride, interpreting the hottest current jewelry trends, like medallions, detachable and mix-and-match-able charms and chains to hang them on, through its own sophisticated viewpoint.
The brand also found a new sweet spot, delving into ancient symbols and reproducing them on gold coin-like medallions.
When it launched about halfway through the last decade, Azlee only featured gold and diamond designs for its first several seasons, but has slowly and thoughtfully incorporated colored gemstones into the collection.
The brand began with emeralds and in 2020, branching out into many more, like the aforementioned jade and tiger’s eye as well as rubies and unexpectedly delightful agate.
They provide the collection a reprieve from symbols, with a cleaner aesthetic that seems to bridge the ancient and Art Deco influences.
Other palette cleansers include gemstone beaded necklaces in agate, tiger’s eye, ruby and emerald, and even a luxurious gold bar bead version.
Azlee’s bespoke bridal business has centered on unique fancy-cut diamonds like kites and shields, and these feature in many new collection pieces as well, like gold bar earrings with carré- (a square step cut) and bullet-shaped diamonds, or as pendants in the new “Staircase” mini-collection, which features various stones framed in levels of gold.
“These themes are translated into the layers of gold seen throughout the collection and topped with emeralds, rubies and diamonds. As always, the pieces are sculptural and inspired by the Art Deco era, ancient symbols and female muses.”
Visit the Azlee website to see the designer’s full array.
The Latest

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As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

The governing board welcomed two new members, Claire Scragg and Susan Eisen.

Sparkle with festive diamond jewelry as we celebrate the beginning of 2026.

The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Its residency at Yamron Jewelers will run through May 2026.





















