The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
This Is My Favorite Fine Jewelry Collection of the Year
Azlee consistently delivers an irresistible modern sophistication, inspired by the past.

Los Angeles-based Azlee, helmed by Baylee Zwart, seemed to hit its stride, interpreting the hottest current jewelry trends, like medallions, detachable and mix-and-match-able charms and chains to hang them on, through its own sophisticated viewpoint.
The brand also found a new sweet spot, delving into ancient symbols and reproducing them on gold coin-like medallions.
When it launched about halfway through the last decade, Azlee only featured gold and diamond designs for its first several seasons, but has slowly and thoughtfully incorporated colored gemstones into the collection.
The brand began with emeralds and in 2020, branching out into many more, like the aforementioned jade and tiger’s eye as well as rubies and unexpectedly delightful agate.
They provide the collection a reprieve from symbols, with a cleaner aesthetic that seems to bridge the ancient and Art Deco influences.
Other palette cleansers include gemstone beaded necklaces in agate, tiger’s eye, ruby and emerald, and even a luxurious gold bar bead version.
Azlee’s bespoke bridal business has centered on unique fancy-cut diamonds like kites and shields, and these feature in many new collection pieces as well, like gold bar earrings with carré- (a square step cut) and bullet-shaped diamonds, or as pendants in the new “Staircase” mini-collection, which features various stones framed in levels of gold.
“These themes are translated into the layers of gold seen throughout the collection and topped with emeralds, rubies and diamonds. As always, the pieces are sculptural and inspired by the Art Deco era, ancient symbols and female muses.”
Visit the Azlee website to see the designer’s full array.
The Latest

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.


























