The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
This Is My Favorite Fine Jewelry Collection of the Year
Azlee consistently delivers an irresistible modern sophistication, inspired by the past.

Los Angeles-based Azlee, helmed by Baylee Zwart, seemed to hit its stride, interpreting the hottest current jewelry trends, like medallions, detachable and mix-and-match-able charms and chains to hang them on, through its own sophisticated viewpoint.
The brand also found a new sweet spot, delving into ancient symbols and reproducing them on gold coin-like medallions.
When it launched about halfway through the last decade, Azlee only featured gold and diamond designs for its first several seasons, but has slowly and thoughtfully incorporated colored gemstones into the collection.
The brand began with emeralds and in 2020, branching out into many more, like the aforementioned jade and tiger’s eye as well as rubies and unexpectedly delightful agate.
They provide the collection a reprieve from symbols, with a cleaner aesthetic that seems to bridge the ancient and Art Deco influences.
Other palette cleansers include gemstone beaded necklaces in agate, tiger’s eye, ruby and emerald, and even a luxurious gold bar bead version.
Azlee’s bespoke bridal business has centered on unique fancy-cut diamonds like kites and shields, and these feature in many new collection pieces as well, like gold bar earrings with carré- (a square step cut) and bullet-shaped diamonds, or as pendants in the new “Staircase” mini-collection, which features various stones framed in levels of gold.
“These themes are translated into the layers of gold seen throughout the collection and topped with emeralds, rubies and diamonds. As always, the pieces are sculptural and inspired by the Art Deco era, ancient symbols and female muses.”
Visit the Azlee website to see the designer’s full array.
The Latest

The retailer also shared an update on the impact of tariffs on watch customers.

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.


Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

The family-owned jeweler will open its fourth store in Florida in late 2027.

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

The trade organization also announced its executive committee and five new directors.

The “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.

The ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.

This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.

The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.

Experts share top tips on how to encourage positive reviews and handle negative feedback.

Sponsored by the Gemological Institute of America

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.






















