The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
This Is My Favorite Fine Jewelry Collection of the Year
Azlee consistently delivers an irresistible modern sophistication, inspired by the past.

Los Angeles-based Azlee, helmed by Baylee Zwart, seemed to hit its stride, interpreting the hottest current jewelry trends, like medallions, detachable and mix-and-match-able charms and chains to hang them on, through its own sophisticated viewpoint.
The brand also found a new sweet spot, delving into ancient symbols and reproducing them on gold coin-like medallions.
When it launched about halfway through the last decade, Azlee only featured gold and diamond designs for its first several seasons, but has slowly and thoughtfully incorporated colored gemstones into the collection.
The brand began with emeralds and in 2020, branching out into many more, like the aforementioned jade and tiger’s eye as well as rubies and unexpectedly delightful agate.
They provide the collection a reprieve from symbols, with a cleaner aesthetic that seems to bridge the ancient and Art Deco influences.
Other palette cleansers include gemstone beaded necklaces in agate, tiger’s eye, ruby and emerald, and even a luxurious gold bar bead version.
Azlee’s bespoke bridal business has centered on unique fancy-cut diamonds like kites and shields, and these feature in many new collection pieces as well, like gold bar earrings with carré- (a square step cut) and bullet-shaped diamonds, or as pendants in the new “Staircase” mini-collection, which features various stones framed in levels of gold.
“These themes are translated into the layers of gold seen throughout the collection and topped with emeralds, rubies and diamonds. As always, the pieces are sculptural and inspired by the Art Deco era, ancient symbols and female muses.”
Visit the Azlee website to see the designer’s full array.
The Latest

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

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Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.


Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.






















