IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
TrendsNov 02, 2020
We Predict Good Things Ahead for Sorellina’s New Tarot Collection
Its hero pieces are five breathtaking fortune telling-inspired pendants.
This tarot card-inspired pendant represents “The Star,” which is associated with hope, inspiration, creativity, calm, renewal, stability, healing and positivity. It’s crafted in 18-karat yellow gold with black onyx, sapphires, diamonds and tsavorite ($17,500).
New York—Given the renewed interest in sentimental and talismanic jewelry, Sorellina’s new tarot-inspired fine jewelry collection couldn’t come at a better time.
The sister duo launched their brand in New York City eight years ago, and the idea of a cartomancy-inspired collection, or fortune-telling through pulling cards, was long a seed in Creative Director Nicole Carosella’s mind.
Over the years, she took notes on tarot iconography that resonated with her, but it wasn’t until a meeting with a tarot reader in summer 2019, during a difficult personal time, that Carosella began designing a collection in earnest.
Sorellina Creative Director Nicole Carosella pulled the “Strength” card at a tarot consult in 2019. It was the inspiration that brought the collection to life. The “Strength” pendant ($17,500) in 18-karat yellow gold features more than 14 carats of white onyx, sapphires, diamonds and emeralds on a 20-inch ball chain. The card is associated with overcoming obstacles, courage, confidence, control, compassion and encouragement.
“The Wheel” in 18-karat yellow gold with chyrosprase, sapphires, diamonds and emeralds on a 20-inch ball chain, representing good luck, destiny, change, karma, decisive moments, cycles of life, fate, fortune and upheaval ($17,500)
“The Sun,” representing freedom, openness, optimism, enthusiasm, vitality, happiness and confidence, is rendered in 18-karat yellow gold, turquoise, sapphires, diamonds and tsavorite on a 20-inch ball chain ($17,500).
“The Moon” is made in 18-karat yellow gold with mother-of-pearl, sapphires, white diamonds and black diamonds on a 20-inch ball chain. Retailing for $17,500, it represents intuition, illusion, dreams, subconscious and femininity.
At that meeting, she drew the “Strength” card, heralding a wave of creativity and resolve. A chance encounter with an old friend who also happens to be an astrologist further indicated to Carosella that she was on the right path.
“Bringing this collection to life was a very healing and empowering process,” she said.
“While it’s not the flashy launch we anticipated, the timing of its release in tandem with an emergence from quarantine makes sense; like the Sun card, it’s a new beginning.”
The collection’s hero pieces are five pendants depicting seminal tarot cards: the Sun, Star, Moon, Strength and The Wheel.
Carosella said she wanted each piece to be “loyal to the spirit of the original cards and their meanings,” but to still look like the Sorellina jewelry from her and sister Kim that customers have come to know and love.
The five tarot pendants feature the bold gemstones Sorellina often employs—hard stones such as turquoise, mother-of-pearl and malachite accented with sapphires, emeralds and diamonds.
Each design is the bejeweled final product of Carosella’s drawings, with the card’s name engraved in Italian as an ode to the sisters’ heritage.
“La Luna Ring” in 18-karat yellow gold with mother-of-pearl, sapphire and diamonds ($4,200)
“La Luna Earrings” in 18-karat yellow gold with mother-of-pearl, pearls, diamonds and sapphires ($9,750)
“La Ruota Ring” in 18-karat yellow gold with chyrosprase, diamonds and emeralds ($4,900)
“Il Leone Cigar Band” in 18-karat yellow gold with malachite and diamonds ($3,800)
“Tarot Baguette Bangle” in 18-karat yellow gold with pink sapphires and diamonds ($3,900)
“Il Sole Pendant on Hand Chain” in 18-karat yellow gold with diamonds and turquoise inlay ($13,500)
“Le Stelle Huggies” in 18-karat yellow gold with diamonds ($960)
“Sunburst Pendant” in 18-karat yellow gold with turquoise, diamond and sapphires on 18-inch chain ($5,750)
“This collection is the biggest risk we’ve ever taken because of the scope, scale, and fact that it’s an interpretation of something known and well-loved,” said Carosella.
Beyond the key hero pieces, there’s also a little something for everyone, with tarot motifs interpreted into stud earrings, the brand’s signature signet rings, charm bracelets and necklaces.
They feature some of the hand-drawn motifs seen in tarot, like eagles, winged lions and sphinxes.
There are also hoop earrings, bangle bracelets and band rings without motifs for the more demure customer, simply adorned with baguette-cut pink sapphires, blue sapphires, emeralds and diamonds.
The collection starts at $900 for the “Le Stelle Huggies,” a riff on the Star tarot card, and caps off at $17,500 for one of the intricate tarot card pendants.
The entire collection is crafted in 18-karat yellow gold. Inquiries may be directed to Sorellina’s website.
More on Trends
The Latest
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
Weekly QuizApr 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Policies & IssuesApr 10, 2025
Trump Presses Pause on Higher Tariffs for 90 DaysAn across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.
MajorsApr 10, 2025
Brilliant Earth Taps Influencers, Their Moms for Mother’s Day CampaignBrigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.
MajorsApr 10, 2025
Pary LeVian, Matriarch of the LeVian Family, Dies at 96LeVian is remembered for her unwavering commitment to her family, community, and helping others.
Events & AwardsApr 10, 2025
Hamptons Jewelry Show to Debut This SummerThe retail show is open to the public and will run July 24-27.
MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in BrazilThe new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
AuctionsApr 09, 2025
Bonhams to Offer Selection of Chaumet JewelsThe pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.
MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorThe Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.
