Via YouTube, ASA Advises Consumers to Visit Accredited Appraisers
In a new video posted to the popular site, ASA appraisers tout the importance of hiring a qualified expert.

Posted on its YouTube channel, the three-minute video features testimony by four ASA members who hold the title of accredited senior appraiser: Claire A. Peña, Kennon E. Young, Theresa Brossmer, and Thom Underwood.
In the video, titled “When Value Matters,” the appraisers delve into how qualified gem and jewelry appraisers determine valuations and ASA’s standards and ethics.
“Hiring a qualified expert is critical. Accurate and unbiased value conclusions are paramount and provide consumers with a necessary and deserved peace of mind,” Mark T. Cartwright, past chair of ASA’s Gems & Jewelry Discipline Committee, said in a press release about the campaign.
(Cartwright joined National Jeweler as a webinar guest in June to discuss the ins and outs of jewelry appraisals.)
The video also includes information on how consumers can locate and connect with appraisers through ASA’s “Find an Appraiser” online search tool.
“Protecting and fostering the public trust of our members and the appraisal profession is fundamental to our society’s mission,” said ASA CEO Johnnie White.
For more information about ASA, visit the society’s website or call 1-800-272-8258.
The Latest

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.


Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

The stone headlining the upcoming sale could fetch up to $5 million.

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

The retail offering lets customers track their diamond’s journey.

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

The growing company also plans to open more of its own boutiques.

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

It’s the company’s second location in Tennessee.

You can have this jewelry, why don’t you take it?

Next year’s milestone show will be full of educational programming and collaborations.

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

The brand has released five new collections.

The Albany Business Review recently honored the 100-year-old company.

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

The money will help a nonprofit rehabilitate sea turtles.

The jewelry manufacturer said it can now better serve the North American market.

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

The organization recognized outstanding industry players at its celebratory event.

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.