WatchesOct 06, 2021
Jean-Claude Biver Talks Soul, Technology, and Defining a Watch Brand WatchesOct 07, 2021
Movado’s New Watches Are Works of Art
They’re the result of a partnership with artist Carmen Herrera.
Stainless steel 40 mm Swiss quartz movement timepieces with calfskin leather straps from Movado’s latest Artist Series collaboration with Carmen Herrera ($1,000)
New York—Movado has a new capsule collection in collaboration with artist Carmen Herrera.
It’s the latest in the watchmaker’s “Artist Series” limited edition collections.
Its first was in 1988 with Andy Warhol. Since then, Movado has worked with artists like Yaacov Agam, Pop Artist James Rosenquist, designer Max Bill, graffiti artist Kenny Scharf, and photographer Alexi Lubomirski.
Herrera is a 106-year-old Cuban-American artist. Originally trained as an architect, her abstract paintings and sculptures are minimalist musings on shape and color.
They’ve been presented in solo shows and are part of permanent collections at institutions like the Whitney Museum of American Art and the Museum of Modern Art.
A portion of the proceeds of Herrera’s capsule collection with Movado will benefit the Public Art Fund.
Previously in 2019, the Movado Group Foundation sponsored the Public Art Fund’s exhibition of Herrera’s first major outdoor sculptures, “Estructuras Monumentales,” in New York City’s City Hall Park.
Now, the Carmen Herrera x Movado Artist Series features five unique designs on Movado’s classic “Museum Dial” originally designed by artist Nathan George Horwitt in 1947. Each design is inspired by Herrera’s most famous works.
An early black and white painting Herrera created while living in Paris, “Untitled” (1952), now in MoMA’s collection, is the inspiration for one timepiece.
Two of the five limited edition timepieces from the Carmen Herrera collection. These 36 mm square-dial versions cost $1,000.
Another is the “Blanco y Verde” painting series completed between 1959 and 1971, as well as the “Estructuras” sculptures Herrera has created throughout her career. Select paintings from 1989 and 2016 also informed the designs.
“It was important to me that this collection represent work from throughout my career,” said Herrera in a press release from Movado.
“It is, after all, a design for a timepiece, and I was very conscious of the implications of that philosophical and challenging concept, as well as the history and prestige of the Movado brand. Movado has worked with many incredible artists, ranging from Max Bill to Andy Warhol, so it has been wonderful to work on this project. I’m delighted to see my designs come to life with the help of Movado’s talented team."
Born in 1915 in Havana, Cuba, Herrera’s early love of art was nurtured with private lessons from the age of 8, thanks to her parents.
In the 1930s and 1940s, Herrera lived, studied, and exhibited her work across France, the United States, and Cuba. She studied architecture at the Universidad de La Habana in Havana from 1938-1939 and trained at the Art Students League in New York City from 1942-1943.
She exhibited five times at the Salon des Réalités Nouvelles, Musée d'Art Moderne de la Ville de Paris, France between 1949 and 1953.
In 1954, Herrera moved to New York, where she still lives and works today.
Carmen Herrera; Courtesy Lisson Gallery. Photo by Jason Schmidt.
Public Art Fund’s Artistic and Executive Director and Chief Curator Nicholas Baume remarked, “The idea that an artist might just as well design a watch, a textile, or a piece of furniture as create a painting or sculpture is central to the ethos of modernism. How fitting that the legendary Carmen Herrera, an artist who began as a student of architecture in Havana in the late 1930s, should embrace the opportunity to collaborate with Movado.
“This dazzling series of watches embodies that modernist vision of the integration of great art and design into functional form and everyday life.”
There are only 100 editions of each of the five Herrera watches, all available on the Movado website.
Crafted in stainless steel with calfskin straps, the timepieces range from 36 mm to 40 mm and feature Swiss quartz movements. Two of the timepieces have square dials, while three feature round dials.
They retail for $1,000 each.
Seven special sets of all five timepieces with exclusive packaging have already sold out.
Related stories will be right here …
Editors' Picks
Sponsored by
More on Watches
The Latest
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
