Auctions

A Rolex ‘Deep Sea Special’ Surfaces for Fall Auction

AuctionsSep 15, 2021

A Rolex ‘Deep Sea Special’ Surfaces for Fall Auction

These watches rarely hit the market, and this particular timepiece is expected to sell for as much as $2.6 million.

20210915_Rolex Deep Sea Special profile.jpg
This profile shot of the Rolex “Deep Sea Special” shows the watch’s domed crystal case, designed to withstand extreme pressure. The timepiece is being offered as part of Phillips in Association with Bacs & Russo’s upcoming Geneva watch auction, scheduled for Nov. 5-7.
Geneva—A rare Rolex watch originally designed to test dive watch depth limits is surfacing at auction this fall and is expected to sell for as much as $2.6 million.   

Rolex created the “Deep Sea Special” in the 1950s in response to increasing demand for waterproof watches. 

The company had already created a watch with a waterproof case—the Oyster, which came out in the early 1920s—but now wanted to go deeper by making a watch that could withstand the incredibly high pressure present in the depths of the ocean. 

It began testing the first Deep Sea Special prototype in 1953 and, by 1960, had developed a watch that could be submerged to more than 10,000 meters—10,908 meters to be exact.

For reference, that’s 35,789 feet deep, or about 7 miles straight down. 

Phillips likened the Deep Sea Special to a Formula One racecar, as it is designed to push the limits of what is possible, testing technologies later used on models serially produced for sale.

“The DSS is the watch that defined what Rolex is today; it is the philosophy behind its creation that led Rolex to focus on tool watches in general and dive watches in particular,” said Alexandre Ghotbi, Phillips’ head of watches for continental Europe and the Middle East.

“Without the Deep Sea Special, there would be no Submariner or Sea Dweller as we know it.”

20210915_Rolex Deep Sea Special front back.jpg
At left, a front view of the stainless steel Rolex “Deep Sea Special;” at right, the engraved caseback, which features the watch’s number in the series, 35, as well as the date and depth of Rolex’s successful test with the second Deep Sea Special prototype.

The watch being offered at Phillips in Association with Bacs & Russo’s sale in Geneva is one of a number of commemorative timepieces made to celebrate that first successful deep dive in 1960. 

Crafted in stainless steel and gold, the watch was made in 1965 and is No. 35 in the commemorative series. 

Phillips said Rolex never offered the Deep Sea Special for public sale. They were all either prototypes entrusted to people like oceanographer Jacques Piccard, who participated in the testing, or given to science and watch museums for display. (The Deep Sea Special No. 3 is currently on display in the Smithsonian.)  

Only a handful of Deep Sea Special owners have offered them for sale over the years. 

A total of five have been sold in the public sphere, Phillips said, and it has been 12 years since a Deep Sea Special last hit the market. 

 Related stories will be right here … 

The Rolex Deep Sea Special will be part of Phillips in Association with Bacs & Russo’s “The Geneva Watch Auction: XIV,” scheduled to take place at La Réserve in Geneva from Nov. 5-7.

The watch is estimated to sell for CHF 1.2 million to 2.4 million ($1.3 million to $2.6 million).

The Geneva sale also includes a full set of four Philippe Dufour watches and a complete set of five F.P. Journe’s “Souscription” watches.

For more information on the upcoming Phillips auctions, visit its website.

The Latest

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Muzo emerald and argyle pink diamond necklace
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond Necklace

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

IGI-BTYB-103023.jpg
Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological Institute

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

Cast StyleBar Nordstrom
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC Funding

The growing company also plans to open more of its own boutiques.

20180509_Buffett-header.jpg
EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

Original Miami Beach Antique Show 2024
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 Years

Next year’s milestone show will be full of educational programming and collaborations.

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Platinum Born new collection
CollectionsNov 27, 2023
See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

Columbia Gem House fundraiser
SourcingNov 22, 2023
Columbia Gem House Raises $12K for Wildlife

The money will help a nonprofit rehabilitate sea turtles.

Facet Barcelona factory opening
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in Spain

The jewelry manufacturer said it can now better serve the North American market.

David Yurman holiday campaign
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

2023 Rock the Jewels Awards winners
Events & AwardsNov 21, 2023
Here Are the Winners of BIJC’s Inaugural ‘Rock the Jewels’ Awards

The organization recognized outstanding industry players at its celebratory event.

Rough diamonds from De Beers Gahcho Kue mine
SourcingNov 21, 2023
De Beers’ Rough Diamond Sales Sink to $80M

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy