SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
Brought to you by
3 Reasons Your Store Should Add An Estate Category
Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.
Brought To You By Windsor Jewelers, Inc.
Jewelers looking for an additional revenue stream, exciting “new” merchandise, and to attract customers this holiday season need look no further than a trusted estate partner. As America’s market leader, here are Windsor’s top three reasons to add an estate assortment to your store.
Additional Revenue Stream
The Estate market has high profitability margins. With wholesale prices below industry standard, rare and signed vintage pieces can fetch profits in excess of keystone while still being offered at a discount below MSRP to your customers.
Vogue.com predicts the resale market will hit $64 billion by 2024 and the online secondhand market will grow 69% by the end of this year. For stores with existing estate departments this increased demand is an opportunity to further expand your inventory and assortment. Windsor’s depth and breadth of resources will allow you to fulfill more client requests than in years prior.
The estate market’s excellent value coupled with this increased demand gives you a coveted new category for pitching to new and existing customers alike.
Enjoy the estate market's wide array of jewelry from antique and vintage to contemporary designer well below traditional wholesale prices.
Alternative Merchandise
Perhaps the most exciting selling point for customers is the unique, one-of-a-kind nature of the product. Because antique and vintage merchandise is handmade, the jewels often feature skilled craftsmanship impossible to replicate today. From millegrain and filigree to unique cuts and hard-to-find gemstones, these pre-loved jewels boast details not seen in their contemporary counterparts.
Working with a partner like Windsor Jewelers, Inc. gives your team a tailored experience and jewels curated for your client needs. The merchandise encompasses impressive antiques, signed vintage and unique gemstones ranging from $500 to $3+ million wholesale. With retail sales expected to grow 13.5% this year, hitting $4.44 trillion in 2021, the allure of estate merchandise will generate traffic to your store this holiday season and beyond.
Due to the handmade nature of antique and vintage merchandise, the jewels often feature skilled craftsmanship impossible to replicate today.
A Sustainable Option
Pre-loved vintage and antique jewelry is an eco-friendly option for sustainably minded consumers, particularly Millennial and Gen Z generations. As of 2019, Millennials have surpassed Baby Boomers as the largest living adult generation with over $1.4 trillion in spending power, making them the new financial powerhouse retailers can’t ignore. As these generations mature into the jewelry buying market, their first serious fine jewelry purchase is often an engagement ring.
According to The Zoe Report, designers continue to see demand rise for antique and vintage engagement rings. Eco-conscious and wary of the traditional, antique and vintage diamonds allow you to offer this demographic the unique and sustainable jewelry they seek. With an excellent shopping experience on such an important life milestone, retailers have the opportunity to turn these new buyers into lifelong collectors.
While venturing into an unknown market may seem daunting, a trusted partner in the estate industry can make this department a seamless, lucrative and attractive addition to your store. Windsor Jewelers, Inc. has a team of dedicated, experienced account executives who offer top tier customer service and curated assortments tailored to your needs. Increase your profit margins, generate traffic, and attract new customers by leveraging the inventory and expertise of Windsor Jewelers, Inc.
New York-based Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact Windsor Jewelers, Inc. today at 212-262-0500 or info@windsorjewelers.com to add an estate assortment at your store.
Editors' Picks
Sponsored by
More on Independents
The Latest
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
