MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Brought to you by
3 Reasons Your Store Should Add An Estate Category
Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.
Brought To You By Windsor Jewelers, Inc.
Jewelers looking for an additional revenue stream, exciting “new” merchandise, and to attract customers this holiday season need look no further than a trusted estate partner. As America’s market leader, here are Windsor’s top three reasons to add an estate assortment to your store.
Additional Revenue Stream
The Estate market has high profitability margins. With wholesale prices below industry standard, rare and signed vintage pieces can fetch profits in excess of keystone while still being offered at a discount below MSRP to your customers.
Vogue.com predicts the resale market will hit $64 billion by 2024 and the online secondhand market will grow 69% by the end of this year. For stores with existing estate departments this increased demand is an opportunity to further expand your inventory and assortment. Windsor’s depth and breadth of resources will allow you to fulfill more client requests than in years prior.
The estate market’s excellent value coupled with this increased demand gives you a coveted new category for pitching to new and existing customers alike.
Enjoy the estate market's wide array of jewelry from antique and vintage to contemporary designer well below traditional wholesale prices.
Alternative Merchandise
Perhaps the most exciting selling point for customers is the unique, one-of-a-kind nature of the product. Because antique and vintage merchandise is handmade, the jewels often feature skilled craftsmanship impossible to replicate today. From millegrain and filigree to unique cuts and hard-to-find gemstones, these pre-loved jewels boast details not seen in their contemporary counterparts.
Working with a partner like Windsor Jewelers, Inc. gives your team a tailored experience and jewels curated for your client needs. The merchandise encompasses impressive antiques, signed vintage and unique gemstones ranging from $500 to $3+ million wholesale. With retail sales expected to grow 13.5% this year, hitting $4.44 trillion in 2021, the allure of estate merchandise will generate traffic to your store this holiday season and beyond.
Due to the handmade nature of antique and vintage merchandise, the jewels often feature skilled craftsmanship impossible to replicate today.
A Sustainable Option
Pre-loved vintage and antique jewelry is an eco-friendly option for sustainably minded consumers, particularly Millennial and Gen Z generations. As of 2019, Millennials have surpassed Baby Boomers as the largest living adult generation with over $1.4 trillion in spending power, making them the new financial powerhouse retailers can’t ignore. As these generations mature into the jewelry buying market, their first serious fine jewelry purchase is often an engagement ring.
According to The Zoe Report, designers continue to see demand rise for antique and vintage engagement rings. Eco-conscious and wary of the traditional, antique and vintage diamonds allow you to offer this demographic the unique and sustainable jewelry they seek. With an excellent shopping experience on such an important life milestone, retailers have the opportunity to turn these new buyers into lifelong collectors.
While venturing into an unknown market may seem daunting, a trusted partner in the estate industry can make this department a seamless, lucrative and attractive addition to your store. Windsor Jewelers, Inc. has a team of dedicated, experienced account executives who offer top tier customer service and curated assortments tailored to your needs. Increase your profit margins, generate traffic, and attract new customers by leveraging the inventory and expertise of Windsor Jewelers, Inc.
New York-based Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact Windsor Jewelers, Inc. today at 212-262-0500 or info@windsorjewelers.com to add an estate assortment at your store.
More on Independents
The Latest
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
Weekly QuizJun 26, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
CollectionsJun 26, 2025
Jam Out With Sorellina’s Jimi Hendrix-Inspired JewelsThe “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.
Events & AwardsJun 26, 2025
The Jewelry Symposium Is Looking for Speakers for 2026 EventThe event is set for May 16-19 in Detroit, Michigan.
IndependentsJun 25, 2025
Marissa Collections Opens in Nantucket as Legal Fight ContinuesThe Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.
CrimeJun 25, 2025
Customs Nabs Another Big Shipment of Fake Cartier, Van Cleef JewelryAgents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.
CollectionsJun 25, 2025
Splash into Karina Choudhrie’s Collection of Underwater Circus PerformersThe designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.
Events & AwardsJun 25, 2025
JA Announces Impact Initiative Fund RecipientsThe trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.
SourcingJun 25, 2025
2025 AGTA Spectrum Awards Open for EntriesThe organization has also announced this year’s slate of judges.
EditorsJun 24, 2025
The Best New Jewelry from Couture 2025, Part 2Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
IndependentsJun 24, 2025
Colorado Bench Jeweler Celebrates 50 Years With Local RetailerLori Tucker started at Williams Jewelers when she was 18 years old.
WatchesJun 24, 2025
Citizen’s New ‘Fantastic Four’ Watch Is Literally Super The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.
MajorsJun 24, 2025
Tacori, QVC to Launch Exclusive Lab-Grown Diamond Jewelry CollectionThe “XO Tacori” collection was designed to blend luxury and accessible pricing.
