CrimeJul 23, 2025
JSA Warns of Violent String of Smash-and-Grabs in California JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.
Brought to you by
3 Reasons Your Store Should Add An Estate Category
Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.
Brought To You By Windsor Jewelers, Inc.
Jewelers looking for an additional revenue stream, exciting “new” merchandise, and to attract customers this holiday season need look no further than a trusted estate partner. As America’s market leader, here are Windsor’s top three reasons to add an estate assortment to your store.
Additional Revenue Stream
The Estate market has high profitability margins. With wholesale prices below industry standard, rare and signed vintage pieces can fetch profits in excess of keystone while still being offered at a discount below MSRP to your customers.
Vogue.com predicts the resale market will hit $64 billion by 2024 and the online secondhand market will grow 69% by the end of this year. For stores with existing estate departments this increased demand is an opportunity to further expand your inventory and assortment. Windsor’s depth and breadth of resources will allow you to fulfill more client requests than in years prior.
The estate market’s excellent value coupled with this increased demand gives you a coveted new category for pitching to new and existing customers alike.
Enjoy the estate market's wide array of jewelry from antique and vintage to contemporary designer well below traditional wholesale prices.
Alternative Merchandise
Perhaps the most exciting selling point for customers is the unique, one-of-a-kind nature of the product. Because antique and vintage merchandise is handmade, the jewels often feature skilled craftsmanship impossible to replicate today. From millegrain and filigree to unique cuts and hard-to-find gemstones, these pre-loved jewels boast details not seen in their contemporary counterparts.
Working with a partner like Windsor Jewelers, Inc. gives your team a tailored experience and jewels curated for your client needs. The merchandise encompasses impressive antiques, signed vintage and unique gemstones ranging from $500 to $3+ million wholesale. With retail sales expected to grow 13.5% this year, hitting $4.44 trillion in 2021, the allure of estate merchandise will generate traffic to your store this holiday season and beyond.
Due to the handmade nature of antique and vintage merchandise, the jewels often feature skilled craftsmanship impossible to replicate today.
A Sustainable Option
Pre-loved vintage and antique jewelry is an eco-friendly option for sustainably minded consumers, particularly Millennial and Gen Z generations. As of 2019, Millennials have surpassed Baby Boomers as the largest living adult generation with over $1.4 trillion in spending power, making them the new financial powerhouse retailers can’t ignore. As these generations mature into the jewelry buying market, their first serious fine jewelry purchase is often an engagement ring.
According to The Zoe Report, designers continue to see demand rise for antique and vintage engagement rings. Eco-conscious and wary of the traditional, antique and vintage diamonds allow you to offer this demographic the unique and sustainable jewelry they seek. With an excellent shopping experience on such an important life milestone, retailers have the opportunity to turn these new buyers into lifelong collectors.
While venturing into an unknown market may seem daunting, a trusted partner in the estate industry can make this department a seamless, lucrative and attractive addition to your store. Windsor Jewelers, Inc. has a team of dedicated, experienced account executives who offer top tier customer service and curated assortments tailored to your needs. Increase your profit margins, generate traffic, and attract new customers by leveraging the inventory and expertise of Windsor Jewelers, Inc.
New York-based Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact Windsor Jewelers, Inc. today at 212-262-0500 or info@windsorjewelers.com to add an estate assortment at your store.
More on Independents
The Latest
CollectionsJul 23, 2025
Silvia Furmanovich’s ‘Kashmir’ Collection Is a Tribute to Northern IndiaThe “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.
CollectionsJul 22, 2025
Jewelry With a Rock ‘n’ Roll Aesthetic Heads to Sotheby’s LondonNext week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
SourcingJul 22, 2025
Antwerp Diamond Heist Documentary Coming to Netflix“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJul 22, 2025
The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
Events & AwardsJul 22, 2025
NY Now’s Summer Market Returns in AugustThe wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
MajorsJul 21, 2025
Rio Grande Expands Personalization OfferingsAs demand for custom jewelry grows, the company is expanding its services to support retailers.
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
