TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
Brought to you by
3 Reasons Your Store Should Add An Estate Category
Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.
Brought To You By Windsor Jewelers, Inc.
Jewelers looking for an additional revenue stream, exciting “new” merchandise, and to attract customers this holiday season need look no further than a trusted estate partner. As America’s market leader, here are Windsor’s top three reasons to add an estate assortment to your store.
Additional Revenue Stream
The Estate market has high profitability margins. With wholesale prices below industry standard, rare and signed vintage pieces can fetch profits in excess of keystone while still being offered at a discount below MSRP to your customers.
Vogue.com predicts the resale market will hit $64 billion by 2024 and the online secondhand market will grow 69% by the end of this year. For stores with existing estate departments this increased demand is an opportunity to further expand your inventory and assortment. Windsor’s depth and breadth of resources will allow you to fulfill more client requests than in years prior.
The estate market’s excellent value coupled with this increased demand gives you a coveted new category for pitching to new and existing customers alike.
Enjoy the estate market's wide array of jewelry from antique and vintage to contemporary designer well below traditional wholesale prices.
Alternative Merchandise
Perhaps the most exciting selling point for customers is the unique, one-of-a-kind nature of the product. Because antique and vintage merchandise is handmade, the jewels often feature skilled craftsmanship impossible to replicate today. From millegrain and filigree to unique cuts and hard-to-find gemstones, these pre-loved jewels boast details not seen in their contemporary counterparts.
Working with a partner like Windsor Jewelers, Inc. gives your team a tailored experience and jewels curated for your client needs. The merchandise encompasses impressive antiques, signed vintage and unique gemstones ranging from $500 to $3+ million wholesale. With retail sales expected to grow 13.5% this year, hitting $4.44 trillion in 2021, the allure of estate merchandise will generate traffic to your store this holiday season and beyond.
Due to the handmade nature of antique and vintage merchandise, the jewels often feature skilled craftsmanship impossible to replicate today.
A Sustainable Option
Pre-loved vintage and antique jewelry is an eco-friendly option for sustainably minded consumers, particularly Millennial and Gen Z generations. As of 2019, Millennials have surpassed Baby Boomers as the largest living adult generation with over $1.4 trillion in spending power, making them the new financial powerhouse retailers can’t ignore. As these generations mature into the jewelry buying market, their first serious fine jewelry purchase is often an engagement ring.
According to The Zoe Report, designers continue to see demand rise for antique and vintage engagement rings. Eco-conscious and wary of the traditional, antique and vintage diamonds allow you to offer this demographic the unique and sustainable jewelry they seek. With an excellent shopping experience on such an important life milestone, retailers have the opportunity to turn these new buyers into lifelong collectors.
While venturing into an unknown market may seem daunting, a trusted partner in the estate industry can make this department a seamless, lucrative and attractive addition to your store. Windsor Jewelers, Inc. has a team of dedicated, experienced account executives who offer top tier customer service and curated assortments tailored to your needs. Increase your profit margins, generate traffic, and attract new customers by leveraging the inventory and expertise of Windsor Jewelers, Inc.
New York-based Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact Windsor Jewelers, Inc. today at 212-262-0500 or info@windsorjewelers.com to add an estate assortment at your store.
Editors' Picks
Sponsored by
More on Independents
The Latest
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Weekly QuizFeb 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
