MajorsJul 13, 2021
Signet Lands on NRF’s Top 100 Retailers ListSurveysAug 11, 2021
These Are the Fastest-Growing Retailers, Says NRF
One thing all the listed retailers have in common? A strong brand identity.
The National Retail Federation’s “Hot 25 Retailers” list showcases the fastest-growing retail companies in the United States.
Washington—The National Retail Federation has released its “Hot 25 Retailers” list highlighting the fastest-growing retail companies in the United States.
The annual rankings, compiled by data analytics company Kantar, are measured using year-over-year percentage increases in domestic sales; so, for this year’s list, 2019 vs. 2020.
All retail companies with more than $300 million in U.S. sales are eligible for inclusion on the list.
In 2021, Wine.com topped the list, bolstered by the rise in online shopping.
The annual rankings, compiled by data analytics company Kantar, are measured using year-over-year percentage increases in domestic sales; so, for this year’s list, 2019 vs. 2020.
All retail companies with more than $300 million in U.S. sales are eligible for inclusion on the list.
In 2021, Wine.com topped the list, bolstered by the rise in online shopping.
“Last year, you could do anything you wanted to. As long as you were able to get product to a shopper, you could make money.” — David Marcotte, Kantar
The company posted 99 percent sales growth in the U.S., totaling $329 million in 2020 compared with $165 million in 2019.
“Wine, generally speaking, is an emotional purchase,” said David Marcotte, senior vice president for Kantar, in a press release about the list. “People want to look at it, engage with it or collect it.”
Overstock.com came in second place with 75 percent sales growth, followed by online fashion retailer Boohoo Group with 60 percent growth.
Furniture e-tailer Wayfair was in fourth place followed by 1-800-Flowers.com.
In 2020, companies with a strong social media presence had the upper hand.
“Billboards don’t work really well when everybody is in lockdown,” said Marcotte. “But social media does.”
Rewinding five years, Blue Apron was in the top spot, followed by Wayfair and Ascena Retail Group, a testament to the importance of “a symbiotic relationship between digital and physical retailing.”
“I don’t think that’s changed too much,” said Marcotte. “I think, actually, the secret going into 2021-22 is having a profitable mix of digital and physical.”
“Last year, you could do anything you wanted to. As long as you were able to get product to a shopper, you could make money. As we get more and more competitive pressure coming to be, and shoppers get more price sensitive, then you have to start looking at profitability more intensely.”
Despite 2020 being an “outlier year,” retailers should still take the opportunity to look at what the successful e-tailers did and figure out which elements might work in their own businesses.
It’s also worth noting that all the companies on the list have a strong brand identity, said Marcotte, highlighting 1-800-Flowers.com, Inc., Boxed.com, Dollar General, Lululemon and Ollie’s Bargain Outlet specifically.
“I’m not sure I would say that’s a surprise, but it is something that stands out,” he said.
“They went into 2020 with a strong identification already. From there, their growth built out very quickly. For the most part, these companies did not need to build new capabilities to grow in 2020. They came into the year with the right tools. And that worked out for them pretty well.”
Read the full list here.
“Billboards don’t work really well when everybody is in lockdown,” said Marcotte. “But social media does.”
Rewinding five years, Blue Apron was in the top spot, followed by Wayfair and Ascena Retail Group, a testament to the importance of “a symbiotic relationship between digital and physical retailing.”
“I don’t think that’s changed too much,” said Marcotte. “I think, actually, the secret going into 2021-22 is having a profitable mix of digital and physical.”
“Last year, you could do anything you wanted to. As long as you were able to get product to a shopper, you could make money. As we get more and more competitive pressure coming to be, and shoppers get more price sensitive, then you have to start looking at profitability more intensely.”
Despite 2020 being an “outlier year,” retailers should still take the opportunity to look at what the successful e-tailers did and figure out which elements might work in their own businesses.
It’s also worth noting that all the companies on the list have a strong brand identity, said Marcotte, highlighting 1-800-Flowers.com, Inc., Boxed.com, Dollar General, Lululemon and Ollie’s Bargain Outlet specifically.
“I’m not sure I would say that’s a surprise, but it is something that stands out,” he said.
“They went into 2020 with a strong identification already. From there, their growth built out very quickly. For the most part, these companies did not need to build new capabilities to grow in 2020. They came into the year with the right tools. And that worked out for them pretty well.”
Read the full list here.
More on Surveys
The Latest
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
