MajorsAug 02, 2021
Sam Sandberg Elected President of The Plumb ClubIndependentsAug 04, 2021
JA Welcomes New Board Chair, Elects 5 New Directors
Bob Moeller of R.F. Moeller Jeweler takes over as chair of the trade association’s board.
PHOTO Robert (Bob) Moeller II
PHOTO Jeffery Bolling
PHOTO Kim Crawford
PHOTO Edward Dikes
PHOTO Valerie Madison
PHOTO Tonia Leitzel Ulsh
New York—Minnesota jeweler Robert (Bob) Moeller II is the new chair of Jewelers of America’s board of directors, succeeding Holly Wesche.
Moeller, the president and director of sales for R.F. Moeller Jeweler in Saint Paul, Minnesota, was elected at the trade association’s July 22 board meeting.
Moller grew up in the jewelry industry.
His father, Robert F. Moeller, founded R.F. Moeller in 1951.
Moeller II took over as president in 2006 and now oversees the company his father started. R.F. Moeller has two stores in the Twin Cities area.
He is a GIA Graduate Gemologist and an AGS Certified Gemologist Appraiser.
In a press release announcing his election, Moeller said: “It is a privilege to serve as chair of the Jewelers of America board of directors.
“Jewelers of America has always fought for the jewelry industry and now more than ever, they are committed to helping their members succeed. I look forward to serving with the board.”
Moeller will lead an executive committee consisting of the following elected officers: Chair Elect Coleman Clark, BC Clark Jewelers; Vice Chair Matthew Rosenheim, Tiny Jewel Box; Vice Chair Craig Rottenberg, Long’s Jewelers; Treasurer Elise Greenberg, Greenberg’s Jewelers; Secretary Karen Goracke, Borsheims, and Past Chair Holly Wesche, Wesche Jewelers.
Related stories will be right here …
Moeller, the president and director of sales for R.F. Moeller Jeweler in Saint Paul, Minnesota, was elected at the trade association’s July 22 board meeting.
Moller grew up in the jewelry industry.
His father, Robert F. Moeller, founded R.F. Moeller in 1951.
Moeller II took over as president in 2006 and now oversees the company his father started. R.F. Moeller has two stores in the Twin Cities area.
He is a GIA Graduate Gemologist and an AGS Certified Gemologist Appraiser.
In a press release announcing his election, Moeller said: “It is a privilege to serve as chair of the Jewelers of America board of directors.
“Jewelers of America has always fought for the jewelry industry and now more than ever, they are committed to helping their members succeed. I look forward to serving with the board.”
Moeller will lead an executive committee consisting of the following elected officers: Chair Elect Coleman Clark, BC Clark Jewelers; Vice Chair Matthew Rosenheim, Tiny Jewel Box; Vice Chair Craig Rottenberg, Long’s Jewelers; Treasurer Elise Greenberg, Greenberg’s Jewelers; Secretary Karen Goracke, Borsheims, and Past Chair Holly Wesche, Wesche Jewelers.
Elected alongside Moeller were five new directors, each of whom will serve a three-year term.
They are as follows.
Jeffery Bolling, president and owner, Jeffery B Jewelers, Denver. Bolling has more than 30 years of industry experience, and is the only Black full-service jeweler in Colorado. He’s proud to serve the community with his son by his side.
Kim Crawford, vice president divisional business manager, fine jewelry at Macy’s Inc., New York. A merchant executive with experience in buying, planning, assortment building and stores, Crawford has been with Macy’s for more than 20 years. She is responsible for omni-buying, execution and vendor partnerships.
Edward Dikes, founder and CEO, Weston Jewelers, Weston, Florida. Dikes grew up working in his father’s store. He and his wife opened Weston Jewelers in 2001, recently adding a second location in the Guitar Hotel. He is proud to welcome his children into the business.
Valerie Madison, owner, Valerie Madison Fine Jewelry, Seattle. Madison is a Black-Latina fine jewelry designer, owner, and creative director. She creates modern heirlooms using recycled metals, sustainably sourced diamonds and unique gemstones, celebrating her clients’ milestones and love stories in gold and precious gems.
Tonia Leitzel Ulsh, president, COO and co-owner, Mountz Jewelers, Camp Hill, Pennsylvania. Ulsh worked at her father’s store before opening Mountz Jewelers with her brother in 1989. She is active with a number of organizations, including the United Way and The Salvation Army, and serves on the Forevermark Leadership Council.
For the complete list of JA’s 2021-2022 board of directors, visit Jewelers.org.
More on Independents
The Latest
MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
