MajorsAug 02, 2021
Sam Sandberg Elected President of The Plumb ClubIndependentsAug 04, 2021
JA Welcomes New Board Chair, Elects 5 New Directors
Bob Moeller of R.F. Moeller Jeweler takes over as chair of the trade association’s board.
PHOTO Robert (Bob) Moeller II
PHOTO Jeffery Bolling
PHOTO Kim Crawford
PHOTO Edward Dikes
PHOTO Valerie Madison
PHOTO Tonia Leitzel Ulsh
New York—Minnesota jeweler Robert (Bob) Moeller II is the new chair of Jewelers of America’s board of directors, succeeding Holly Wesche.
Moeller, the president and director of sales for R.F. Moeller Jeweler in Saint Paul, Minnesota, was elected at the trade association’s July 22 board meeting.
Moller grew up in the jewelry industry.
His father, Robert F. Moeller, founded R.F. Moeller in 1951.
Moeller II took over as president in 2006 and now oversees the company his father started. R.F. Moeller has two stores in the Twin Cities area.
He is a GIA Graduate Gemologist and an AGS Certified Gemologist Appraiser.
In a press release announcing his election, Moeller said: “It is a privilege to serve as chair of the Jewelers of America board of directors.
“Jewelers of America has always fought for the jewelry industry and now more than ever, they are committed to helping their members succeed. I look forward to serving with the board.”
Moeller will lead an executive committee consisting of the following elected officers: Chair Elect Coleman Clark, BC Clark Jewelers; Vice Chair Matthew Rosenheim, Tiny Jewel Box; Vice Chair Craig Rottenberg, Long’s Jewelers; Treasurer Elise Greenberg, Greenberg’s Jewelers; Secretary Karen Goracke, Borsheims, and Past Chair Holly Wesche, Wesche Jewelers.
Related stories will be right here …
Moeller, the president and director of sales for R.F. Moeller Jeweler in Saint Paul, Minnesota, was elected at the trade association’s July 22 board meeting.
Moller grew up in the jewelry industry.
His father, Robert F. Moeller, founded R.F. Moeller in 1951.
Moeller II took over as president in 2006 and now oversees the company his father started. R.F. Moeller has two stores in the Twin Cities area.
He is a GIA Graduate Gemologist and an AGS Certified Gemologist Appraiser.
In a press release announcing his election, Moeller said: “It is a privilege to serve as chair of the Jewelers of America board of directors.
“Jewelers of America has always fought for the jewelry industry and now more than ever, they are committed to helping their members succeed. I look forward to serving with the board.”
Moeller will lead an executive committee consisting of the following elected officers: Chair Elect Coleman Clark, BC Clark Jewelers; Vice Chair Matthew Rosenheim, Tiny Jewel Box; Vice Chair Craig Rottenberg, Long’s Jewelers; Treasurer Elise Greenberg, Greenberg’s Jewelers; Secretary Karen Goracke, Borsheims, and Past Chair Holly Wesche, Wesche Jewelers.
Elected alongside Moeller were five new directors, each of whom will serve a three-year term.
They are as follows.
Jeffery Bolling, president and owner, Jeffery B Jewelers, Denver. Bolling has more than 30 years of industry experience, and is the only Black full-service jeweler in Colorado. He’s proud to serve the community with his son by his side.
Kim Crawford, vice president divisional business manager, fine jewelry at Macy’s Inc., New York. A merchant executive with experience in buying, planning, assortment building and stores, Crawford has been with Macy’s for more than 20 years. She is responsible for omni-buying, execution and vendor partnerships.
Edward Dikes, founder and CEO, Weston Jewelers, Weston, Florida. Dikes grew up working in his father’s store. He and his wife opened Weston Jewelers in 2001, recently adding a second location in the Guitar Hotel. He is proud to welcome his children into the business.
Valerie Madison, owner, Valerie Madison Fine Jewelry, Seattle. Madison is a Black-Latina fine jewelry designer, owner, and creative director. She creates modern heirlooms using recycled metals, sustainably sourced diamonds and unique gemstones, celebrating her clients’ milestones and love stories in gold and precious gems.
Tonia Leitzel Ulsh, president, COO and co-owner, Mountz Jewelers, Camp Hill, Pennsylvania. Ulsh worked at her father’s store before opening Mountz Jewelers with her brother in 1989. She is active with a number of organizations, including the United Way and The Salvation Army, and serves on the Forevermark Leadership Council.
For the complete list of JA’s 2021-2022 board of directors, visit Jewelers.org.
More on Independents
The Latest
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
