Collections

Simon G. Unveils New Collection Straight from the Vault

CollectionsJul 29, 2021

Simon G. Unveils New Collection Straight from the Vault

It features tourmalines that have been stashed away for more than a decade.

Simon G. is having a juicy summer. The fine jewelry brand has just unveiled a capsule collection of one-of-a-kind tourmaline jewels, photographed in a dreamy, summer-esque campaign. (Image by Kat Irlin)
Glendale, Calif.—According to Simon G., colored gemstones are having a moment.

The Glendale, California-based fine jewelry label founded by Simon Ghanimian and today led by his son, CEO Zaven Ghanimian, noted that recently, every colored gemstone jewel it shares on social media sells within 48 hours.

So the father-son duo decided it was only fitting they give the people what they want.

This week, the brand unveiled a special, limited-edition colored gemstone collection available exclusively on its website


The 14-piece range features solely one-of-a-kind designs, featuring gems sentimental to the company.  

They comprise green and pink tourmalines, as well as “watermelon tourmalines” showing a combination of the two shades, that have sat untouched in the private Simon G. vault for more than a decade. 

The elder Ghanimian hand-selected the stones from rough in Brazil.

Together, father and son designed the collection of sleek, finished jewelry they felt best complemented such special stones.

To commemorate the special project, photographer Kat Irlin—whose work has appeared in outlets like Vogue, Harper’s Bazaar, and Vanity Fair—shot the collection’s campaign for SimonGJewelry.com and the brand’s social channels. 

She photographed it in a lo-fi, retro-style campaign that channels the simplicity of summertime.

Each piece in the collection is crafted in 18-karat gold, with many accented with diamonds. 

Priced between $2,530 and $6,600, the collection is available only through Aug. 9. 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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